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Reviews from AWS customer

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External reviews

2,620 reviews
from and

External reviews are not included in the AWS star rating for the product.


    Olga B.

Versatile analytics tool

  • November 24, 2020
  • Review provided by G2

What do you like best about the product?
Amplitude has a range of features that may be used by a large company as well as a small startup. You can use it for complex analysis, and at the same time to quickly create a simple chart to check your hypothesis. As a startup, we appreciated their yearly scholarship. It helped us to get valuable insights from the usage of our app. Also, we understood how to use Amplitude, what we need and what we need at this point but will definitely need in the future.
What do you dislike about the product?
The interface is kinda hard to pick up quickly, needed about 1,5 months just to understand features.
What problems is the product solving and how is that benefiting you?
We are looking at the usage of our app to understand the key features. Also, we track the usage of new features after releases to find out what users like and what they do not like.


    Emma O.

Very powerful and inexpensive tool!

  • November 24, 2020
  • Review provided by G2

What do you like best about the product?
The ability to create segments to monitor the behaviour of certain types of user. The number of Charts and Dashboards that I can create also has no limit, or at least I haven't found it yet!
What do you dislike about the product?
Lack of training or support when on the free plan, and the price for the entry level paid plan.
What problems is the product solving and how is that benefiting you?
We can monitor user activity to see what features are really useful to them and which are not being used.
Recommendations to others considering the product:
Be aware that with the Free Plan you get no support, implementation or training. We had to contract this out to a third party.


    Divyanshu D.

Great choice when it comes to Product Analytics for an early stage start up

  • November 24, 2020
  • Review provided by G2

What do you like best about the product?
First off, the free plan has more than enough to get started and set up your product analytics. + our application for a scholarship plan was accepted which gave us access to the full platform for a year.

Some of the features make analysis a piece of cake. For example: you can do cohort analysis and retention analysis in a couple of clicks and the insights are great + easy to consume.

You don't need to be familiar with the tool to get started with it. My colleagues can come in and check the dashboards.
What do you dislike about the product?
You need at least one person to manage the workspace and make sure everything is up to date. Might not be a problem in a bigger organization but for a smaller org, you need someone who will make sure Amplitude events are part of every feature release and are being tracked correctly.

Sometimes, I feel limited by the charts customization options. Maybe some new charts are due?
What problems is the product solving and how is that benefiting you?
All my product analytics is done on Amplitude.

We use it to drive product direction.

Tracking growth.

Keeping a close eye on new feature adoption.
Recommendations to others considering the product:
I'd recommend Amplitude Analytics to the early-stage startups who are trying to set up product analytics. It will definitely make it easier to stay on top of your product and the implementation is not hard at all. Just make sure you have got some individuals on your team who can take ownership of implementing and maintaining Amplitude.


    Naveeth B.

Potentially powerful but could do more

  • November 24, 2020
  • Review provided by G2

What do you like best about the product?
I feel like there is a lot of data being collected that's really valuable. It gives me a much better view of our product than I would have had otherwise. The ability to create charts embedded in dashboards, which can then be embedded into team spaces is really powerful. It gives our teams data points for understanding engagement, rather than just guessing
What do you dislike about the product?
I feel like, despite the volume of data collected, there are limitations to the things I can do with that data. For example, I'm not able to do much or any analysis with it. Also, some of the UI isn't the most intuitive, so setting up meaningful dashboards isn't always straightforward. I feel like I may benefit from some training but I'm not sure if there is an account manager for that.
What problems is the product solving and how is that benefiting you?
We have multiple parts of our product. I'm using Amplitude to understand who is using which parts and how much. This is allowing me to see who key users are in our accounts, who the best people to approach are for getting feedback and to understand potential issues with our product that need to be addressed
Recommendations to others considering the product:
I think it's important to know what Amplitude can and cannot do. It's a very powerful tool, but I don't think it can be used as the only system for customer success or even client engagement. It can facilitate those though. I think there's a strong chance I'm not making the full use of the system as I feel like there's a lot of data not being utilised


    Kieran G.

Indispensible tool for product managers

  • November 24, 2020
  • Review provided by G2

What do you like best about the product?
The flexibility to create detailed segments for user analysis, the ease of being able to understand retention and conversion, the ease of being able to share charts and dashboards with our team
What do you dislike about the product?
It's not always as easy as it could be to create cohorts of users - but it's a minor issue
What problems is the product solving and how is that benefiting you?
We're able to understand user behaviour, validate qualitative insights and measure the effectiveness of changes we make to our product.


    Idan C.

Very easy and intuitive to work with, I can get insights very fast by myself!

  • November 24, 2020
  • Review provided by G2

What do you like best about the product?
I like the fact I can create charts instantly and select the audience I want to see the statistics on. I like it that I can switch between funnel analysis, to pathfinder very easily. The audience feature is great cause I can create many audiences and save it! Ithis way I can analyze things very quickly on the right users.
What do you dislike about the product?
It is hard to understand which chart type is best for my case. I think Amplitude needs to provide some kind of examples I can understand and play with. In general, I would expect Amplitude to give me some proactive tips based on the events I'm using and its high-level frequency. for example in path find there are some events which 'garbage " the paths, so I would expect Amplitude to recommend me to exclude it.
What problems is the product solving and how is that benefiting you?
Mostly I used it for path analysis which is great!
Recommendations to others considering the product:
Amplitude gives you an easy start to understanding your users' behavior. You can throw events to the charts and play with it analysis easy. You can switch between funnel to path analysis, change the time frame and slice the audience. As a product manager, it is important for me to be independent with the analysis I want and need. Can initiate the analysis by myself and if I need to drill in I will ask from the analytics team. In most of cases, I manage to analyze it by myself. The performance of the product is pretty good and I get results very fast.
I highly recommend it.


    E-Learning

Amplitude: the best web and mobile analytics solution

  • November 24, 2020
  • Review provided by G2

What do you like best about the product?
I integrated Amplitude into several Android apps to record users' info and how they use apps. Using Amplitude's graphical reports, I'm provided with detailed information to answer critical questions about my development strategy. It could also help me to find errors and reproduce reported bugs by looking up a specific user and checking his logs. The last but not the least feature which makes me love Amplitude is being real-time, i.e. I don't need to wait to check the charts.
What do you dislike about the product?
First, the price of their growth plan is expensive. Unfortunately, as a startup, we couldn't afford it and we missed the user cohort reports :/ Second, some useful features are hidden and you need to spend time to find them. e.g. managing events, creating new custom events, etc. Unfortunately, I didn't get much help from their support. They are very slow and didn't get back to me when I needed them. Finally, I would say despite they have improved the UI of the dashboard, it still needs more improvement.
What problems is the product solving and how is that benefiting you?
- I use Amplitude to find how users are navigating through my app. When a user reports a bug or crash, I could look up him and check his usage path to reproduce and fix the issue.
- Amplitude also helps me to understand which features engage the users more. When I want to improve a feature or when I want to decide which feature should I implement first, I compare the recorded events to find out how the users like them.
- It also provides me with the breakdown of users according to a specific property. It helps me to plan my development roadmap.
Recommendations to others considering the product:
It's very easy to integrate and use. It also provides you with all the information you need. You can use it for free for a while and then if you like it make a purchase.


    Aishik D.

Love Amplitude | A must need for product companies

  • November 24, 2020
  • Review provided by G2

What do you like best about the product?
Amplitude's chart creation and viewing process is super simple. If Amplitude could have more articles and videos on the best practices of sending across events to Amplitude, it would be even better.
What do you dislike about the product?
We currently have the basic version of Amplitude. We could do with more features in this vesion given we are just a small startup with not so deep pockets.
What problems is the product solving and how is that benefiting you?
We have been able to track events and actions at an user level. That has been the biggest benefit. We can track funnels which is a great feature.
Recommendations to others considering the product:
I would definitely recommend Amplitude to others. This has been, along with Google Analytics, my favorite Analytics platform.


    Bahar U.

It is the first time that I use such an analytical tool, yet it is user friendly and understandable

  • November 24, 2020
  • Review provided by G2

What do you like best about the product?
Being able to create cohorts as I want and to investigate that user cohort's behaviors. There are times that we see some users don't behave the way we want them to. Thanks to Amplitude, I create a cohort from users who had successfully gone through a selected funnel, I analyze what are the drivers for it and what are the paths they are taking. Finally, it helps me to shape other users experience towards that.
What do you dislike about the product?
I wish there were more suggestion regarding best practices of amplitude when trying to create a structure for whole company and funnels. As a junior product manager who is new to this role in a start-up, sometimes it is really hard to find your way out and create a whole new structure/system. It would be nice to have some tips regarding this issue.
What problems is the product solving and how is that benefiting you?
We are trying to optimize our user funnels, improve conversion rates and understand why our users drop-off from the funnel. Amplitude helps enormously while doing that. We already took some steps and have seen some improvements in the funnels. I also can decide which users group to have user interview with, with which users we need to communicate more etc. Moreover, user look-up feature is amazing for me, because sometimes I try to solve why a certain user had a crash on his/her app thanks to this. I assess a specific user's path by following the events triggered (even with specific parameters) and I see what was the step that caused that bug/crash.


    Kosta I.

Very helpful tool for your everyday work.

  • November 24, 2020
  • Review provided by G2

What do you like best about the product?
Quite easy to learn and use. Helps in daily monitoring of Key Performance Indicators. All the tools are quite convenient, and if something is not clear, then there is a big library of helpful articles for you to read.
What do you dislike about the product?
It is uncomfortable to change the order of events if there are really a lot of them (more than 15). It really pisses me off to drag one line after another. And you also cant get the one from the bottom to the top with one movement. The list just would not scroll. So you have to drag your event twice if you want to put it on top.
What problems is the product solving and how is that benefiting you?
I track the Key Performance Indicators of the game such as Retention, Average Revenue Per User, Life Time Value, Paying Share and many others.
Then i can build theories on these indicators and draw conclusions. This is how i can improve key metrics of my product and make more money at the end.
Recommendations to others considering the product:
Read the guides and put into practice everything you've learned. I also would recommend watch video lessons or take some courses about how analytic works.