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Amplitude Digital Analytics Platform

Amplitude Analytics | 1

Reviews from AWS Marketplace

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External reviews

2,365 reviews
from G2

External reviews are not included in the AWS star rating for the product.


    David E.

Deep dive into user behavior like no other tool

  • August 20, 2020
  • Review verified by G2

What do you like best about the product?
Amplitude's variety of chart types allow for complex analysis. They even have custom formulas for data transformations.
What do you dislike about the product?
Data integration can be quite hard. Whenever new events are used instead of old ones, there's no easy way of integrating them easily. You have to make sure you are capturing all the data you need correctly before collecting data.
What problems is the product solving and how is that benefiting you?
User behaviour problems related to core features:
- Engagement of the feature
- Feature discovery by new users
- Retention of user segements (users who engaged with X feature retain X times more than users who didn't).
- Funnel analysis like main dropoffs in the sign up process.

Also, product analytics related to business goals:
- Revenue of users who engaged with X feature.
- DAU.
- Increase of core users over time.

Product discovery:
- You can go in depth on which specific actions did most of the users do before completing the core action.
Recommendations to others considering the product:
Make sure that you are capturing all of the data you need correctly before submitting it to Amplitude as it's difficult to manage afterwards.


    Education Management

Nice and easy to use

  • August 20, 2020
  • Review verified by G2

What do you like best about the product?
Easy to create charts and public sharing of dashboards
What do you dislike about the product?
I need to copy and paste all charts on a dashboard even if I want to change only one variable on a Dashboard. Dashboards should have variables
What problems is the product solving and how is that benefiting you?
Real time data monitoring is solved by Amplitude. We as a team look for lots of metrics from our Amplitude dashboards
Recommendations to others considering the product:
Start to use it as soon as possible. Amplitude helped us a lot. Since it starts to collect its own data starting earlier is very very important.


    Consumer Electronics

Really powerful, immense utility, great analytics tool to analyze any product

  • August 20, 2020
  • Review verified by G2

What do you like best about the product?
Really use easy to use, and very visually clear
What do you dislike about the product?
Definitely takes a while to get started without cl ear instructions
What problems is the product solving and how is that benefiting you?
We want to see how tests are performing and how users are interacting with our product. We have tracked funnels and determined points of drop off.
Recommendations to others considering the product:
Go for it! Super useful.


    Leisure, Travel & Tourism

Great platform for app analytics

  • August 20, 2020
  • Review verified by G2

What do you like best about the product?
Amplitude makes it super easy to create dashboards, track events, and manipulate your data in useful and effective ways.
What do you dislike about the product?
Managing dashboards with multiple people across your organization can occasionally be confusing.
What problems is the product solving and how is that benefiting you?
We want to be a data-first company and Amplitude has allowed us to keep analytics and user data at the front of our minds as we make business and product decisions.


    Marketing and Advertising

Great software

  • August 20, 2020
  • Review provided by G2

What do you like best about the product?
- Very easy to create dashboard and to integrate from our rails application
What do you dislike about the product?
Cannot backfill data and delete old events with the free plan
What problems is the product solving and how is that benefiting you?
Creating a Business Intelligence dashboard


    Todd H.

Excellent product and support

  • August 20, 2020
  • Review verified by G2

What do you like best about the product?
Support is exhaustive, above and beyond what I'd expect.
What do you dislike about the product?
Acquisition traffic isn't nearly as intuitive as Google Analytics, or as seamless. You have to build out acquisition channels that take into consideration all the permutations of Google URLs, Facebook URLs, etc.
What problems is the product solving and how is that benefiting you?
Product analytics -- Amplitude is great, especially for retention analyses and for funnel analyses.
Recommendations to others considering the product:
Be prepared to spend time on quality instrumentation.


    John O.

Analytics, the way you need them

  • August 19, 2020
  • Review verified by G2

What do you like best about the product?
I like the way that all the latest industry standard ways to analyse user behaviour to inform product direction are supported out of the box.

Cohort retention analysis? Amplitudes got it. Discovering your aha moment? There's a tool for that.

I'm yet to discover something I need to do that amplitude doesn't support. It only takes a small amount of time to learn everything you need to know.
What do you dislike about the product?
Unfortunately the dashboards have no way (that I can see) to display custom data. So another tool might need to be used to make a complete dashboard for your systems.
What problems is the product solving and how is that benefiting you?
Figuring out how our core users users like to use our product
Figuring out what places in which users get stuck or don't know what to do next.
Figuring out how successful our new features are.
Recommendations to others considering the product:
Give it a go, chances are it's what you need


    Information Technology and Services

Good analytics tool that's very user friendly

  • August 19, 2020
  • Review verified by G2

What do you like best about the product?
It's quite easy to use and it offers quite a wide range of dashboards and analysis tools. It's also super user friendly and it doesn't require too much tehc knolwedge.
What do you dislike about the product?
Sometimes it doesn't synch perfectly with the backend, but there are no major differences
What problems is the product solving and how is that benefiting you?
Data visualisation, business reporting
Recommendations to others considering the product:
It's a great choice if you want to have access to quick analytics and empower your team to build their own dashes.


    Dariia I.

It is much easier to get charts needed for product analysis but a lot of inconsistencies for utm

  • August 19, 2020
  • Review verified by G2

What do you like best about the product?
I like the set of charts fine tuned for product managers and flexible at the same time
What do you dislike about the product?
Cross platforms actions are still an issue
What problems is the product solving and how is that benefiting you?
funnels analysis and improvement, looking for trends


    Chaitanya N.

A great tool we can't live without, a steep UIX learning curve but works very well

  • August 19, 2020
  • Review provided by G2

What do you like best about the product?
- No limits to the amout of data we can send even on the free plan
- Clean visuals
- Possibilties to add all team members on the free tier
What do you dislike about the product?
1. Steep learning curve for UIX. Doesn't intuitively match with spreadsheet graphs.
2. I can view a graph in only 1 view. Let's say I want to see the same graph in 2 separate time frames then I have create 2 different charts altogether. This is very clunky. It should have the posisbility to view teh same chart in multiple views.
3. Lack of learning resources. Contrast with Webflow.com. It is EXCELLENT in terms of the learning resources it provides. Compare to that Amplitude is a 2 / 10. This makes the learning curve harder.
What problems is the product solving and how is that benefiting you?
Regularly and easily view product analytics