Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Good product, but opaque pricing. I believe there are better alternatives.
What do you like best about the product?
It is easy to set up, and get yourself and the team up and running. I really like the fact that it offers an unlimited amount of use in their free tier (unlike other competitors like Mixpanel), which enables you to try it with no risk.
The rest of the features are comparable to other event-driven analysis tools. Their architecture tends to map the business easily, which makes it easy to run queries compared to database-driven analytics platforms like Metabase or Google Data Studio (I've not tried the enterprise level one Looker, Tableau, ...) but it must be similar.
The rest of the features are comparable to other event-driven analysis tools. Their architecture tends to map the business easily, which makes it easy to run queries compared to database-driven analytics platforms like Metabase or Google Data Studio (I've not tried the enterprise level one Looker, Tableau, ...) but it must be similar.
What do you dislike about the product?
Their pricing model is opaque. They don't provide you with an indication of what you will pay, which makes it scary to invest in setting it up. Whilst it is easy to get yourself up and running (with something like Google Tag Manager generating events for it), you will very quickly find yourself investing engineering time in sending events to Amplitude.
This investment becomes hard to justify when you know you will reach a point where you will have to start paying. I've heard that their minimum price is of around £1000 annual (paid upfront), which for some companies can be quite steep to swallow.
I reached a point where I wanted a specific feature that was only offered in their enterprise tier (still during my experimentation with the tool), but as I didn't how much I'd be paying for it, I decided to go for a competitor with a more transparent pricing model.
This investment becomes hard to justify when you know you will reach a point where you will have to start paying. I've heard that their minimum price is of around £1000 annual (paid upfront), which for some companies can be quite steep to swallow.
I reached a point where I wanted a specific feature that was only offered in their enterprise tier (still during my experimentation with the tool), but as I didn't how much I'd be paying for it, I decided to go for a competitor with a more transparent pricing model.
What problems is the product solving and how is that benefiting you?
The business gained instant access to our data. Something that has been really hard in the past.
Great Data Analysis experience with Amplitude
What do you like best about the product?
There is no need to be an engineer to use Amplitude to get insights and collect data from the product. The insights that are gotten help make business decisions that are important for the roadmap of the product. And the integration is easy to do and doesn't require a lot of time or effort.
The reports and webinars that are very interesting and give good information on industries, data analysis and product analytics. All the areas are learning to use Amplitude Analytics and to understand user behavior patterns.
The reports and webinars that are very interesting and give good information on industries, data analysis and product analytics. All the areas are learning to use Amplitude Analytics and to understand user behavior patterns.
What do you dislike about the product?
There are a lot of functionalities that could be giving awesome insights and the tutorials don't explain them all. And the tool can sometimes be overwhelming with all the possible analysis that could be done. As everything is customizable, it can be difficult to start building dashboards and getting information. Tutorials and sessions with the Amplitude teams are very important. So instead of starting right away, there is a learning curve.
It is not easy to change the order of events if there are really a lot of them, and even using the "any order" option, it doesn't work and stops giving reliable information. Is a trial and error process until you find the correct point.
It is not easy to change the order of events if there are really a lot of them, and even using the "any order" option, it doesn't work and stops giving reliable information. Is a trial and error process until you find the correct point.
What problems is the product solving and how is that benefiting you?
We are a new product, so we are learning on our customer's behavior and what is giving them trouble. Also, it gives us information about conversion and what we need to improve.
Recommendations to others considering the product:
- Quick to create charts and dashboards and share them with your team with Notebooks
- UI is intuitive once you get grasp of how it works
- Tech Support is professional from the Amplitude team
- UI is intuitive once you get grasp of how it works
- Tech Support is professional from the Amplitude team
Supercharged analytics
What do you like best about the product?
How easy it is to build dashboards, analyze funnels and segment users.
You can build a dashboard to visualize events users make on your website, web app or mobile app in a second, turn it into a funnel and segment users by characteristics.
You can see your information in multiple charts, play with different types of analysis or even download the raw to further improve your analysis.
You can build a dashboard to visualize events users make on your website, web app or mobile app in a second, turn it into a funnel and segment users by characteristics.
You can see your information in multiple charts, play with different types of analysis or even download the raw to further improve your analysis.
What do you dislike about the product?
Implementation requires engineering hours, which tend to be very limited.
Any further implementation of events needs engineering hours as well.
Furthermore, typical non-technical users have a hard time understading the events and attributes approach.
Any further implementation of events needs engineering hours as well.
Furthermore, typical non-technical users have a hard time understading the events and attributes approach.
What problems is the product solving and how is that benefiting you?
I'm using Amplitude to figure out how my users go about my product.
I build dashboards to understand how my funnels are working, for example. That allows me to map where my users are dropping off, at which rate they're converting, how long it takes for them to go from even A to event B, how frequently that happens, as well as how my conversion rate is changing acrros time. When it comes to funnels, I also explore the conversion window to understand how my users behave accross different timespans.
One of the most easy-to-use but powerful dashboards are the event segmentation, which allows me to quickly understand user actions accross time, and compare it with other events. I even use event segmentation to stay on top of downtime activity and request errors.
I build dashboards to understand how my funnels are working, for example. That allows me to map where my users are dropping off, at which rate they're converting, how long it takes for them to go from even A to event B, how frequently that happens, as well as how my conversion rate is changing acrros time. When it comes to funnels, I also explore the conversion window to understand how my users behave accross different timespans.
One of the most easy-to-use but powerful dashboards are the event segmentation, which allows me to quickly understand user actions accross time, and compare it with other events. I even use event segmentation to stay on top of downtime activity and request errors.
Recommendations to others considering the product:
Try and understand how events and attributes are and some best practices on how to model beforehand.
Amplitude is a fantastic analytics tool for Businesses
What do you like best about the product?
Amplitude puts the power of analytics in the hand of the developer. Easy tagging of actions and events from our apps gets converted to charts on Amplitude in seconds. Everything is seamless and the chart creation is flawless. I love the dashboards that you can create to view numerous charts together and the real-time updates. Amplitude is one of those products you set up once and then never have to touch again. It has an intuitive interface for chart and dashboard creation and has been great for my team to glean insights from.
What do you dislike about the product?
Creating complex charts can sometimes be difficult. We struggled with duration-based data and creating charts around them. It's also difficult to learn what data to track and how to classify it - whether it should be events or user properties. We made the mistake of making onboarding metrics a user property and creating charts from that was cumbersome.
What problems is the product solving and how is that benefiting you?
I'm looking to better understand my user data. Understand what actions their performing, where they are spending most of their time, and how active they are on my platform. Tracking KPIs with Amplitude is the biggest benefit I've realized. As a company, we want to be metric-first. We want to know how are customers are using the platform, what services and features they're using and what they've never touched. Amplitude enables us to be a metric-first company and run weekly experiments on new features and data. We're now able to track any new feature, any user interaction and quantitatively learn if our developers are moving the needle and if our customers are using the platform.
Recommendations to others considering the product:
I think if you're a data-driven company and want to track Product analytics, Amplitude is a no-brainer tool for you to use. Setup takes less than an hour, and once you've mapped the product flows and pathways that you want to track, every event and action is a single line of code. Building the charts and dashboards after that takes a bit of time, but in the end you'll have a great tool to wield insights and knowledge with.
Amplitude is good but not very user friendly and intuitive
What do you like best about the product?
Powerfull and very convenient. I really like the user lookup
What do you dislike about the product?
The interface in general and especially the chart interface, I would like to be able to change more easily the font, color, disposition etc
What problems is the product solving and how is that benefiting you?
Product analytics, I have a better understanding of my users
A great self service BI tool
What do you like best about the product?
It’s easy to use, easy to understand and gain insights from. As a product manager, the tool helps me with getting a quick understanding of the users behavior and come into decisions based on that.
What do you dislike about the product?
Some dashboards have limited functionality, e.g the funnel analysis can’t be split into multiple scenarios, which make it difficult to use for some use cases.
What problems is the product solving and how is that benefiting you?
When a product decision should be made, I’m checking the dashboards or building a new one, to decide which option is better.
Helps Our Team Understand Our Users in an Easily Digestible Way
What do you like best about the product?
The ability to manipulate data sets is key to our understanding of how our users are behaving within our product.
What do you dislike about the product?
I wish it was a little more clear cut the timing of how the information is displayed and having a larger set definition so we could report year over year.
What problems is the product solving and how is that benefiting you?
We're currently using Amplitude to understand our customer behavior and to identify areas of improvement within the product and within operations. By doing so we've increased our user conversions and our operational processes.
Fantastic platform to help understand how people use a product
What do you like best about the product?
Being able to quickly see any metric in a clear way understanding the user journey, while also being able to dig into the unique workflow of a group of individuals. Users can easily search different events, build out complex dashboards and charts, even calculate metrics based on data collections over time.
The Amplitude cookie also enables really deep insights into time on site, the user journey, and simplifies the data we have to track, even with Segment already implemented.
The Amplitude cookie also enables really deep insights into time on site, the user journey, and simplifies the data we have to track, even with Segment already implemented.
What do you dislike about the product?
It's hard to make complex edits to charts for certain executive metrics. Or to modify ongoing events based on a desire to show data in a new way. This forces an export in some cases, leaving Amplitude to do your work.
What problems is the product solving and how is that benefiting you?
The primary goal is to understand what our users are doing in the app, how they are using it, and what they aren't using. It also helps showcase where users are spending the most time, what actions in what order they take, where they drop off in any location, and even what led them to a specific location or decision. It's a powerful tool to solve the problems you know about and even the ones you haven't considered yet.
Recommendations to others considering the product:
Make sure you have someone within the company who understands data, can implement event pipelines, and is ready to put some time in to learn how to use Amplitude. If you don't have a good event system within your product you won't be able to get good value from Amplitude. Like all data products, you get out what you put in.
Amplitude Review for OTT android app
What do you like best about the product?
I have used Mixpanel, Clevertap and Mo engage. I like the chart display section.
I like the speed and reliability.
I like the speed and reliability.
What do you dislike about the product?
Funnel analytics should have group by user properties. Currently it supports only amplitude properties.
Uninstall event should be captured automatically, to gauge churn.
Uninstall event should be captured automatically, to gauge churn.
What problems is the product solving and how is that benefiting you?
Number of average sessions by active users.
Identifies the reason for low session time of users
Identifies the reason for low session time of users
Recommendations to others considering the product:
Amazing tool to have for product analytics
Powerful analytics with ease of use
What do you like best about the product?
The various chart options available and customer support
What do you dislike about the product?
No complaints. It's overall a complete analytics tool
What problems is the product solving and how is that benefiting you?
We are a small team and we needed a way to track how our app was performing. Amplitude helped us visualising the data that we were receiving and discover insights, like how users are getting retained, what percentage of users are returning users, what events they perform the most etc
Recommendations to others considering the product:
It is a great tool for product analytics. But it isn't relevant to marketers.
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