Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Very comfortable using and great fit to baby startups)
What do you like best about the product?
1. I like that this is for humans and really easy to make the hard job. When you spent hours in GA you can easily decide in Amplitude.
2. Also this is extremely cheaper when Mixpannel which I used before on previous working place.
3. And much easier for our junior products than google analytics. So that's extremely saved time to deep dive for new colleagues and help don't spend a time of analyst for easy tasks. Our product or I as a CEO can easily and fast check any hypothesis. So that helps us as a team move and reach our goals faster. That's incredible!
2. Also this is extremely cheaper when Mixpannel which I used before on previous working place.
3. And much easier for our junior products than google analytics. So that's extremely saved time to deep dive for new colleagues and help don't spend a time of analyst for easy tasks. Our product or I as a CEO can easily and fast check any hypothesis. So that helps us as a team move and reach our goals faster. That's incredible!
What do you dislike about the product?
There are a few problems we met during our work with this system:
1. You can't download data by different types of data and this is a big problem when you a trying to work with cohort analytic and match data from analytics with data from any other palace (CRM, etc.).
2. There is no SDK for Nodejs. So you can't just send events from a server(.
1. You can't download data by different types of data and this is a big problem when you a trying to work with cohort analytic and match data from analytics with data from any other palace (CRM, etc.).
2. There is no SDK for Nodejs. So you can't just send events from a server(.
What problems is the product solving and how is that benefiting you?
We are an early-stage startup and amplitude our magic wand for a fast experimenting process. For example, sometimes I need to make product research and we make this using amplitude because we are gathering user's answers there and don't need to use any other tools.
Recommendations to others considering the product:
Very nice for early-stage but when you reach a big amount of session you should pay a big sum at once. Be careful with it.
Amplitude - the tool that finally answers the time on site question for our SaaS product
What do you like best about the product?
We have been using the free tier of Amplitude for a very basic integration with collecting data for pageview events on our marketing site for the past year. About a month ago, we decided to start sending in our actual user data, to see what more insights we might gain over the other BI tools we were currently using.
The best 5 minute fix ever, was that with our customer session data going to amplitude, we finally have a complete picture for how many sessions users have per day, and how long those sessions last. This is something that none of the other BI tools we user can provide, and due to the nature of our app, we were unable to calculate ourselves.
The best 5 minute fix ever, was that with our customer session data going to amplitude, we finally have a complete picture for how many sessions users have per day, and how long those sessions last. This is something that none of the other BI tools we user can provide, and due to the nature of our app, we were unable to calculate ourselves.
What do you dislike about the product?
The free version of Amplitude can get you pretty far. You can learn a lot about your users, and you have 10 million events per month you can record. We happen to be right at that 10 million limit, and in fact had to turn off a few of our more verbose events to keep us under the threshold. I would like to see a higher limit to the event count.
A few of the best tools are of course locked behind the paid version. We would really like to use these tools, but the cost to jump from the free tier, to the lowest paid tier, is more than 6x what we are paying for our existing BI tools. For us we cannot make the case that the value is there, without knowing that we would get a fair ROI.
A few of the best tools are of course locked behind the paid version. We would really like to use these tools, but the cost to jump from the free tier, to the lowest paid tier, is more than 6x what we are paying for our existing BI tools. For us we cannot make the case that the value is there, without knowing that we would get a fair ROI.
What problems is the product solving and how is that benefiting you?
All BI tools have their corner cases where you just cannot see what you are looking for. Sometimes it is the way reports are formatted, sometimes it is the way that you can query the data. Amplitude gives us another angle to get at some of the questions in a different way, that we were not getting from our other tools.
One feature that I find very useful is the ability to take multiple events that we already have, and create a custom event based on any of them.
For instance during signup, the user has a chance to make several different choices on how to set up their account. Sometimes we would like to see just one metric for if they chose any of a particular path. Instead of trying to query each path individually, we can take multiple events, and combine them into a new single event. Then we can look and see how many users did the overall event, as opposed to those who did not, and then break that event down further into its own sub events that we already had available.
I also like the ability to click on just about any point on any chart, and see the users who are in that data set, view their first 5 actions since their session start, and dive into each of them.
Something that amplitude does a little better than other tools I have used, is in mapping users across devices. Each device that the user is on gets its own device ID, and we noted that even when hot swapping devices (handing it off to another person to use) that Amplitude was able to correctly track when one user stopped using the device, and anther user signed in to use our app. We have not seen any cases where users were merged into the same account because of device sharing.
One feature that I find very useful is the ability to take multiple events that we already have, and create a custom event based on any of them.
For instance during signup, the user has a chance to make several different choices on how to set up their account. Sometimes we would like to see just one metric for if they chose any of a particular path. Instead of trying to query each path individually, we can take multiple events, and combine them into a new single event. Then we can look and see how many users did the overall event, as opposed to those who did not, and then break that event down further into its own sub events that we already had available.
I also like the ability to click on just about any point on any chart, and see the users who are in that data set, view their first 5 actions since their session start, and dive into each of them.
Something that amplitude does a little better than other tools I have used, is in mapping users across devices. Each device that the user is on gets its own device ID, and we noted that even when hot swapping devices (handing it off to another person to use) that Amplitude was able to correctly track when one user stopped using the device, and anther user signed in to use our app. We have not seen any cases where users were merged into the same account because of device sharing.
Recommendations to others considering the product:
If you are on the fence at all, you have nothing to lose by trying out the free version. There is a world of great data that you can get to this way. The paid part of the app feels like it would be a great addition, and they give you the ability to try that part out with their very detailed demo data set. But nothing really tells you if you are going to get that same level out of your own data.
For free though, give it a try.
For free though, give it a try.
Happy overall
What do you like best about the product?
Possible to make better decisions by analyzing the data
What do you dislike about the product?
Cohorts and path findings are premium features
What problems is the product solving and how is that benefiting you?
Business problems
Support issues: looking for the user and checking values in their profiles
Support issues: looking for the user and checking values in their profiles
Recommendations to others considering the product:
- Free version is a very good start
- It helps to understand users
- It helps to solve tech issues and find bugs inside the app
- Having a good taxonomy can help you to understand better your product
- It helps to understand users
- It helps to solve tech issues and find bugs inside the app
- Having a good taxonomy can help you to understand better your product
Easy to create visually compelling charts and analyses from tracking data.
What do you like best about the product?
Easy to create charts and understand how users are behaving based on the tracking data being collected as they use an app. I also find it very helpful sometimes to look at an individual user's path. The funnel chart type is among my favourites, as is the ability to see which specific users meet certain criteria, or how they reached some events (i.e. click on a point on a chart and be able to "View User Streams"). The ability to manage user cohorts, which may be static or dynamic, has also been very helpful.
What do you dislike about the product?
Recent improvements have made it so that I can't find a reason to complain - perhaps a bit slow at times, but could very well be my machine at fault too.
What problems is the product solving and how is that benefiting you?
I'm understanding how our app is being used and what might need to happen in order to improve our KPIs.
Recommendations to others considering the product:
I recommend using Amplitude for analysing your mobile app tracking data.
Amazing software for analyzing Product Analytics (app/web focused)
What do you like best about the product?
Amplitude makes it incredibly easy to evaluate product analytics for mobile apps and websites. It's one of my favorite tools to use to view what's going on with our product funnels and segment out based on tons of attributes (many provided with the SDK) and the ability to link our user attribute tables as well. I'd say it's got one of the easiest UIs to understand and start building complex analysis.
Amplitude has great customer support and service as well, I've had great resources when questions appeared about the product.
Amplitude has great customer support and service as well, I've had great resources when questions appeared about the product.
What do you dislike about the product?
I wish there were more integrations with A/B testing platforms. It's a little difficult to link A/B testing softwares into Amplitude beyond populating user attributes and segmenting out those users.
It's a product that works for product analytics (web/app) but it's not a replacement for core business measurement better fit to tools such as Looker or Tableau. This can make it hard to get budget since the tool isn't incredibly cheap (but still competitively priced).
Segment is pushed as the universal tool for streaming events, while it's an awesome addition I wish Amplitude had a solution for this as well.
It's a product that works for product analytics (web/app) but it's not a replacement for core business measurement better fit to tools such as Looker or Tableau. This can make it hard to get budget since the tool isn't incredibly cheap (but still competitively priced).
Segment is pushed as the universal tool for streaming events, while it's an awesome addition I wish Amplitude had a solution for this as well.
What problems is the product solving and how is that benefiting you?
On the product side we use it for evaluating business funnels, core actions we want users to take, analyzing between A/B tests/user cohorts, and identifying areas of opportunity for us to leverage. Key benefits have been the ability for PMs to take the wheel and explore data quickly, prior to using Amplitude we were heads down in SQL or working with data teams to get analytics together. We have benefited by our exploration and have been able to identify areas for us to improve our product that would have likely been locked away in some backlog/competing priority tickets for our data science team to identify.
Terrific platform and customer care
What do you like best about the product?
I was extremely pleased with the customer care I received early days of converting our analytics to Amplitude, to help get me up to speed on the platform. Two members of the Amplitude team helped me, in great depth, to create my first charts, and from there I was able to get our teams dashboard up and running. It’s a very simple and powerful tool.
What do you dislike about the product?
It was hard to figure out the cold start. Once I found Amplitude community website, I was quickly helped by a couple great Amplitude employees
What problems is the product solving and how is that benefiting you?
Basic dashboard creation for our social app. The platform is exceptionally strong on funnel analysis
Recommendations to others considering the product:
Check out community.amplitude.com and hit the chat rooms. Very responsive communities for your questions
Mostly Helpful But Seems Like a Young Company
What do you like best about the product?
I like how it's easy to create charts and visualize user behaviour. Amplitude does a good job at adding lots of charts and easy to have dashboards available to the company. I use amplitude dashboard to look at the health of the app on an ongoing basis and it's helpful to detect anomalies in the performance.
I use amplitude with segment and together they make a pretty powerful team.
I use amplitude with segment and together they make a pretty powerful team.
What do you dislike about the product?
I don't like how I can't export all data from all stages of the pipeline, they make it hard to extract any data from the platform. Additionally, the compass feature is nice in theory but doesn't work for determining contributing factors towards activation, exclusively retention, which isn't helpful if we are looking to gauge activation points. Ideally, we would be able to select an end result and look at the correlation that way. Also, I would love to run SQL reports on my data but this isn't available on entry-level plans so unless you are willing to spend thousands a year this doesn't make sense.
What problems is the product solving and how is that benefiting you?
We've been able to detect activity levels on the platform using it in combination with segment. It's been good at detecting high-level trends but when it comes to getting to the nitty-gritty details I find it's not as powerful, this is when you would want to dig deeper into the data but since they make it hard to extract data fishing for answers is difficult.
Recommendations to others considering the product:
If amplitude could help with extracting data, this would be helpful as a user. They do a good job at showing trends but not understanding patterns and the why behind it.
Must have for all product companies
What do you like best about the product?
This is by far the best product analytics tool. The UI is simple, it caters to all the product related questions all the product managers need answers to.
We found this very useful, created cohorts and funnels according to our requirements, and it was smooth after that.
We found this very useful, created cohorts and funnels according to our requirements, and it was smooth after that.
What do you dislike about the product?
Quick guides on the best practices would have been a cherry on the top.
Report wise use cases alongside the UI would have helped us manage our reports, but the continuous learning helped us overcome that barrier.
Report wise use cases alongside the UI would have helped us manage our reports, but the continuous learning helped us overcome that barrier.
What problems is the product solving and how is that benefiting you?
We are an early-stage startup, currently toiling hard to identify the product-market fit.
That is where Mixpanel helps us a lot. Since we are into creating and testing multiple iterations of the product, this helps in measuring if it is working, based on the baselines we have set for ourselves.
It helps us analyze the delta that each new feature deployment brings to the table. And thereby enables us to understand our users and hence the market.
That is where Mixpanel helps us a lot. Since we are into creating and testing multiple iterations of the product, this helps in measuring if it is working, based on the baselines we have set for ourselves.
It helps us analyze the delta that each new feature deployment brings to the table. And thereby enables us to understand our users and hence the market.
Amplitude is one of my favorites services =)
What do you like best about the product?
- Free formulas for dashboards makes this service very flexible and taking advantages to other similar services.
- User look-up is very helpful in events and parameters debug sessions.
- Possibility to manage events and parameters tracking makes easier not to reach the events limit.
- Custom events is a great way to not asking developers changing current events and adding new.
- Easy to use even without relative experience.
- TV mode is really helpful for presentations
- User look-up is very helpful in events and parameters debug sessions.
- Possibility to manage events and parameters tracking makes easier not to reach the events limit.
- Custom events is a great way to not asking developers changing current events and adding new.
- Easy to use even without relative experience.
- TV mode is really helpful for presentations
What do you dislike about the product?
- There are no possibility to set dashboards order in team space. It's a pity because it's important to have some key dashboards or most often used dashboards on top or just re-order them as team needs.
- Not really flexible way to place graphs on dashboards - grid can be more flexible.
- Limits and pricing.
- Not really flexible way to place graphs on dashboards - grid can be more flexible.
- Limits and pricing.
What problems is the product solving and how is that benefiting you?
- Products KPI overview
- Users segmentation
- Conducting researches of user's behavior changes
- Monitoring users updates to a new app versions
- Conducting presentations for Product Owners in TV Mode
- Users segmentation
- Conducting researches of user's behavior changes
- Monitoring users updates to a new app versions
- Conducting presentations for Product Owners in TV Mode
Powerfull &detailed analytics for your product
What do you like best about the product?
I like features like funnels, cohorts, conversion windows. They are the best. I like how I can explore users path.
What do you dislike about the product?
Funnel and cohort features are missing parameters in events. For example I need to select users who performed event with limited parameters or special options. I think MYSQL request will help with that. Some math formulas are heavy and innocent.
What problems is the product solving and how is that benefiting you?
We are tracking performance and metrics of your game. Tracking version difference and changes. Exploring how hypotheses works.
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