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Good product experience.
What do you like best about the product?
Easy UX/UI to build and visualize data. Not just just the basic charts but also those that will generate value for our business. In addition to this, Amplitude has great support with their sales and CSMs that allowed markets like BK Argentina to really take advantage and analyze business and products results.
What do you dislike about the product?
Event orchestration after post sales implementation could be improved. For our type of business we struggle with management of these types of projects and perhaps more support from the CSM would be helpful.
What problems is the product solving and how is that benefiting you?
Today, we use amplitude as a support to our current analytics suite. However, as we are involving in this digital journey we expect to use it to build audiences, send those downstream and also manage KPIs for loyalty etc.. To be honest far too many use cases. At the end of the day, we want to maximize use by making it the central dashboard for all results.
Recommendations to others considering the product:
Most tech companies use analytics tools, what sets them apart is a clear alignment to your business objectives and Amplitude helps you build those objectives to drive YOUR results forward.
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Positive Experience with Amplitude Analytics
What do you like best about the product?
What I love about amplitude analytics is the funnel conversion reporting we're able to build for our marketing campaigns. Often our marketing campaigns to existing customers are focused on driving them to a place within our product or app and getting them to complete an action. By applying UTM tracking parameters to our CTA URLs, we are able to create a funnel in amplitude that shows the # of customers that clicked our specific URL, and how they perform throughout the rest of the product funnel. It allows us to see who dropped off somewhere in the funnel vs who converted right through the end. I also love the fact that the amplitude reports are very real time.
What do you dislike about the product?
The only thing I dislike about amplitude is that it seems to be limited to only in-product analytics, or at least that's what it seems like it is best for. It would be great if it could also display customer profile information in a user friendly manner so that we don't have to go to other sources to merge our data with our amplitude reports.
What problems is the product solving and how is that benefiting you?
I'm typically trying to solve funnel conversion problems with Amplitude analytics. Understanding how many merchants have engaged with our campaigns and converted/dropped off throughout the action funnel. These funnel reports have been extremely helpful. Amplitude has also been great to show us how conversion is performing over a period of time.
Recommendations to others considering the product:
Highly recommend you try Amplitude. Spend time playing around with the platform to build the reporting and dashboards that are best for your needs.
Great tool for data analysis
What do you like best about the product?
When comparing to other tools I've used in the past, Amplitude is much quicker to load the data
What do you dislike about the product?
It's not possible to save the "source code" for the queries for dashboards and modidy them in a text editor
What problems is the product solving and how is that benefiting you?
Customer usage of our products
Great for customer & feature usage insights
What do you like best about the product?
It's simple to use. I like that you can quickly edit charts shared by others without impacting their original work because it creates a new link for any changes. It enables me to search past charts, and organize info into dashboards.
What do you dislike about the product?
I don't see an ability to pull up a numerical / metric data for a given date range Eg: How many unique users did the product see between dates x and y.
What problems is the product solving and how is that benefiting you?
I use it often to do funnel analysis and feature usage insights. It's very helpful in reporting how a product or feature is being used, what actions users are taking in it, etc.
Amplitude is a great BI tool for project managers, but as a data scientists im missing some features
What do you like best about the product?
As a data scientist i can help product managers with detailed dashboards, which includes many chart and descriptions for the charts as well.
What do you dislike about the product?
As a data scientist im really missing the opportunity to write simple lines of code to be sure that the filters and features really representing what i want to show. (Simple SQL queries would be great)
What problems is the product solving and how is that benefiting you?
All business reporting is created in Amplitude for our team. As benefits i would mention really easy creation of user cohorts, possibility to change between different visualisation types, like event segmentation or funnel view.
Recommendations to others considering the product:
Amplitude is a great tool for your team to build dashboards and create every day reporting. It is easy to use even for business people not only for data analysts / scientists. You can connect many type of data sources into a single space and handle them together. You will be able to create custom events and user cohorts for your analysis. Still missing some features but the product evolving fast, the only thing i would mention here is that as a data scientist i am missing a lot the option to be able to query databases by code and not only by the graphic user interface. Support works really fast and they usually able to solve my problems.
Easy to use, great data visualization software
What do you like best about the product?
When events are implemented right, Amplitude gives you great visibility to your data. In seconds you can create charts, funnels, and dashboard that will make your life easier, and take actions based on your data.
The free version is really generous and will fit many small businesses.
The free version is really generous and will fit many small businesses.
What do you dislike about the product?
Even though the free version is very generous, once you need to go into a paid tier, it gets pretty pricey.
What problems is the product solving and how is that benefiting you?
We use Amplitude on both our app and website to track events. Amplitude helped us multiple times to understand usability of certain assets or features and improve them accordingly. In seconds, Amplitude gives you the ability to dive into your data and take actions.
Good product analytics tool to visualize your data for decision making
What do you like best about the product?
Visuals
Collaboration options
Integrations
Ability for each team to work on its own
Collaboration options
Integrations
Ability for each team to work on its own
What do you dislike about the product?
It lacks the concept of Goals
I would loved for more control on visual customization (control what color the dot or line should be according to the values)
I would loved for more control on visual customization (control what color the dot or line should be according to the values)
What problems is the product solving and how is that benefiting you?
We're finally able to understand our data in a visual way that is easy to consume.
We understand what users are using in our product most
We understand what users are using in our product most
Recommendations to others considering the product:
Customer service is prompt and is very important at the beginning.
Give it a try and see if it meets your needs.
Enterprises can and should consider it too as there are good integrations
Give it a try and see if it meets your needs.
Enterprises can and should consider it too as there are good integrations
Fast and detailed insights in how your product is performing
What do you like best about the product?
Event segmentation, funnel charts and cohort grouping. Also like guidance on when an experiment reaches significance.
What do you dislike about the product?
* When pulling a lot of data dashboards can be slow to update
* The permanent tooltip that says our company is reaching some limits
* The permanent tooltip that says our company is reaching some limits
What problems is the product solving and how is that benefiting you?
* Create dashboards of related events to see how a new feature performs
* quickly knowing if a feature should be pursued or abandoned
* quickly knowing if a feature should be pursued or abandoned
Unbelievable Product Analytics tool for both my analytics team and enabling our product org.
What do you like best about the product?
Amplitude is a fantastic self-serve product analytics tool for both technical and non-technical audiences. Great UI, easy to use, and provides a deep level of exploratory power to our entire Product organization.
What do you dislike about the product?
Because all data into Amplitude must be structured as an event, setting up the proper ETL pipeline into Amplitude can be time consuming.
What problems is the product solving and how is that benefiting you?
Benefits realized = time to value for product analytics insights, self serve tool for our product managers and engineers, deep level of insight into user lifecycle and engagement analytics.
Recommendations to others considering the product:
It can be an expensive tool depending on the amount of data being sent each month, but the costs are worth it. It's a great way for technical and non-technical team members to explore product engagement and user analytics.
Product analytics at scale
What do you like best about the product?
The user interface for building charts and organizing content across dashboards, notebooks, and team spaces is incredibly intuitive. One of my favorite underrepresented features is the fact that each change to a chart generates a unique version of it along with a URL without interrupting the chart creation flow. It makes collaborating on chart building incredibly easy. Aside from the intuitiveness of the interface, they've also got quite a bit of available help text and documentation sprinkled throughout the experience that help a lot in getting productive with analysis.
Considering the amount of data we query through Amplitude, I've been overall impressed with the performance. It's definitely better than other solutions I've used.
I also really like the search they make available through their UI. It's fast and powerful and has saved me time and time again when I've lost a chart or cohort I had defined but misplaced.
Since we've instrumented and are flowing events from multiple different properties across different domains, Amplitude has brought together even more people than I would have thought possible inside our organization. It's sort of become the de facto "place to go" when you need a question answered.
Considering the amount of data we query through Amplitude, I've been overall impressed with the performance. It's definitely better than other solutions I've used.
I also really like the search they make available through their UI. It's fast and powerful and has saved me time and time again when I've lost a chart or cohort I had defined but misplaced.
Since we've instrumented and are flowing events from multiple different properties across different domains, Amplitude has brought together even more people than I would have thought possible inside our organization. It's sort of become the de facto "place to go" when you need a question answered.
What do you dislike about the product?
One thing that I use often is the user event stream to figure out where a particular user was encountering issues or falling away from our primary paths for using our products. Because of the nature of the event structuring Amplitude requires, it is very difficult to differentiate the events from each other since there is no way to filter down or search by the event attributes in that view. That's made many a debug session fairly onerous.
Since Amplitude doesn't have all the compliance attestations we require to access all markets in the US and globally, we have had to find custom ways to work around those restrictions to protect customer data in restricted markets.
I also don't find their notification/email integration useful at all. Everyone already gets overwhelmed with emails, so having more automated ones triggered to land in my inbox are not helpful.
Since Amplitude doesn't have all the compliance attestations we require to access all markets in the US and globally, we have had to find custom ways to work around those restrictions to protect customer data in restricted markets.
I also don't find their notification/email integration useful at all. Everyone already gets overwhelmed with emails, so having more automated ones triggered to land in my inbox are not helpful.
What problems is the product solving and how is that benefiting you?
There are two major things Amplitude has enabled us to do - democratize data and analytics inside our product and marketing organization and provide a common language for how we define and measure success in our products. Not only have we found ways to use Amplitude to monitor and measure individual user paths, but we've also found ways to build in our major business metrics. That means that everyone from individual development and design teams responsible for products to the executive teams managing top line budgets and revenue have begun to rely heavily and in some cases exclusively on Amplitude.
We also use it for monitoring results of A/B tests and canary deployments, which has proven to be incredibly useful and clear inside Amplitude.
I use it often for building business cases for new ventures as well. Amplitude notebooks have taken over the normal powerpoint presentation format in many of those types of settings inside our product team now, which is a breath of fresh air.
We also use it for monitoring results of A/B tests and canary deployments, which has proven to be incredibly useful and clear inside Amplitude.
I use it often for building business cases for new ventures as well. Amplitude notebooks have taken over the normal powerpoint presentation format in many of those types of settings inside our product team now, which is a breath of fresh air.
Recommendations to others considering the product:
I highly recommend finding ways to use their interface and familiarize yourself with the ways that Amplitude thinks about analytics. Also, make very sure you have a plan for how your analytics schema is going to be implemented before you start going crazy with loads of different events and event types with various attributes. The most important key to success with Amplitude is having a clear and scalable analytics event, instrumentation, and schema strategy. If you're serious about analytics in your company, you'll need a dedicated person or team to oversee the implementation and planning to make it successful. It's a very flexible tool, but with a lot of flexibility comes a lot of room for error, which only compounds at scale.
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