Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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The Ultimate Tool for Unlocking Data-Driven Growth
What do you like best about the product?
Depth in data analysis:
Amplitude offers an extremely detailed view of user behavior. It allows for data segmentation and very precise funnel analysis, making it ideal for understanding what drives retention and growth.
Intuitive visualization and customizable dashboards:
The graphs and panels are easy to set up and understand, making complex data analysis more accessible even for those who are not experts in analysis.
Integrations with multiple tools:
It connects with CRMs, marketing tools (like HubSpot), and data automation platforms (Segment, Snowflake, etc.), facilitating a 360º view of the customer.
Prediction and machine learning capabilities:
It not only analyzes past data but also helps predict future behaviors using AI, allowing you to anticipate problems or identify growth opportunities.
Experimentation and integrated A/B Testing:
You can run tests directly from the platform to measure the impact of changes in the product or campaign, eliminating the need for additional tools.
Amplitude offers an extremely detailed view of user behavior. It allows for data segmentation and very precise funnel analysis, making it ideal for understanding what drives retention and growth.
Intuitive visualization and customizable dashboards:
The graphs and panels are easy to set up and understand, making complex data analysis more accessible even for those who are not experts in analysis.
Integrations with multiple tools:
It connects with CRMs, marketing tools (like HubSpot), and data automation platforms (Segment, Snowflake, etc.), facilitating a 360º view of the customer.
Prediction and machine learning capabilities:
It not only analyzes past data but also helps predict future behaviors using AI, allowing you to anticipate problems or identify growth opportunities.
Experimentation and integrated A/B Testing:
You can run tests directly from the platform to measure the impact of changes in the product or campaign, eliminating the need for additional tools.
What do you dislike about the product?
High learning curve: Although the interface is visually appealing, fully mastering Amplitude can take time. To get the most out of it, it is necessary to have knowledge in data analysis and define events very precisely.
Complex initial setup: It is necessary to configure events, users, and funnels from scratch. If you don't have a technical team or a data analyst, this can become tedious and prone to errors.
Less effective for data not related to digital products: Amplitude is amazing for apps, SaaS, or digital platforms, but it may be less useful for offline or physical businesses, where event tracking is not as straightforward.
Dependence on the quality of tracking: If event tracking is not implemented correctly, the results can be inaccurate or incomplete. Unlike Google Analytics, where certain metrics are configured automatically, in Amplitude it is more manual.
Complex initial setup: It is necessary to configure events, users, and funnels from scratch. If you don't have a technical team or a data analyst, this can become tedious and prone to errors.
Less effective for data not related to digital products: Amplitude is amazing for apps, SaaS, or digital platforms, but it may be less useful for offline or physical businesses, where event tracking is not as straightforward.
Dependence on the quality of tracking: If event tracking is not implemented correctly, the results can be inaccurate or incomplete. Unlike Google Analytics, where certain metrics are configured automatically, in Amplitude it is more manual.
What problems is the product solving and how is that benefiting you?
Lack of User Retention:
Problem: Users register or purchase but do not return.
How Amplitude Solves It:
Analyzes which behaviors lead to retention.
Identifies patterns in users who remain active.
Allows cohort analysis to understand which segments are more likely to leave the platform.
Benefit: Improves retention by understanding which features or functions keep users engaged.
Low Conversion Rate (Funnel Optimization):
Problem: Many visitors do not complete the purchase or do not end up using the product.
How Amplitude Solves It:
Creates detailed conversion funnels to identify where users drop off.
Allows analysis of multiple paths and detects bottlenecks.
Benefit: Optimizes each step of the purchase or activation process, improving conversions.
Lack of Understanding of User Behavior:
Problem: You do not know how users interact with your product.
How Amplitude Solves It:
Conducts a comprehensive behavior analysis to track every action (clicks, time on screen, features used).
Shows you which features are most used and which are ignored.
Benefit: Makes data-driven decisions on which features to improve or remove.
Difficulty in Developing New Features:
Problem: You are unsure of which new features to add or improve.
How Amplitude Solves It:
Uses user data to identify the most requested features or points where users spend the most time.
Allows you to run A/B tests to try out new features.
Benefit: Minimizes risks by basing development on real data and validating ideas before implementing them on a large scale.
Lack of Personalization for Different User Segments:
Problem: You treat all users the same, but their needs vary.
How Amplitude Solves It:
Segments users by behavior, geography, device, traffic source, etc.
Allows creating personalized experiences based on how different segments interact with the product.
Benefit: Increases satisfaction and engagement by offering experiences tailored to each type of user.
Problem: Users register or purchase but do not return.
How Amplitude Solves It:
Analyzes which behaviors lead to retention.
Identifies patterns in users who remain active.
Allows cohort analysis to understand which segments are more likely to leave the platform.
Benefit: Improves retention by understanding which features or functions keep users engaged.
Low Conversion Rate (Funnel Optimization):
Problem: Many visitors do not complete the purchase or do not end up using the product.
How Amplitude Solves It:
Creates detailed conversion funnels to identify where users drop off.
Allows analysis of multiple paths and detects bottlenecks.
Benefit: Optimizes each step of the purchase or activation process, improving conversions.
Lack of Understanding of User Behavior:
Problem: You do not know how users interact with your product.
How Amplitude Solves It:
Conducts a comprehensive behavior analysis to track every action (clicks, time on screen, features used).
Shows you which features are most used and which are ignored.
Benefit: Makes data-driven decisions on which features to improve or remove.
Difficulty in Developing New Features:
Problem: You are unsure of which new features to add or improve.
How Amplitude Solves It:
Uses user data to identify the most requested features or points where users spend the most time.
Allows you to run A/B tests to try out new features.
Benefit: Minimizes risks by basing development on real data and validating ideas before implementing them on a large scale.
Lack of Personalization for Different User Segments:
Problem: You treat all users the same, but their needs vary.
How Amplitude Solves It:
Segments users by behavior, geography, device, traffic source, etc.
Allows creating personalized experiences based on how different segments interact with the product.
Benefit: Increases satisfaction and engagement by offering experiences tailored to each type of user.
Super quick to catch the events and usability.
What do you like best about the product?
The events were shown almost real time on the dashboard
Responsive & quick UI
Responsive & quick UI
What do you dislike about the product?
No onboarding walkthrough
Harder to learn for beginners
Doesn't remember org and have to mention org name everytime for SSO login
Harder to learn for beginners
Doesn't remember org and have to mention org name everytime for SSO login
What problems is the product solving and how is that benefiting you?
Catching user events
Great Configurability and Reporting
What do you like best about the product?
For me the most helpful feature is the ability to setup simple email reporting for any analytic views you setup
What do you dislike about the product?
The learning curve of how to deal with dimentions and metrics is a little steeper than other anayltics platform
What problems is the product solving and how is that benefiting you?
Mainly the session time and useability of the platform we are building
The best tool for product analytics
What do you like best about the product?
Its fast to learn how to use it. Collecting new events its cheap, from an engineering perspective.
What do you dislike about the product?
Some updagres and more sofisticated analysis require more expensive plans.
What problems is the product solving and how is that benefiting you?
Its solving product decision making when it concerns to how users interact with my product. And also helps a lot on debbuging
Decent platform for most users but has a learning curve
What do you like best about the product?
Amplitude says that it provides a straightforward setup for its all in 1 analytics platform, but in reality, it can be quite difficult.
They say that the integration process takes just two hours (that is assuming the data is perfectly organized) , but in reality, the process was frustrating and time-consuming.
The platform says that the tool will assist us with experiments but mostly it did not deliver good and actionable insights, especially in the product development process. Although yes it offers daily and weekly dashboards, the user experience was not great and the new design and UI were inefficient so we had a tough time making the most of it
They say that the integration process takes just two hours (that is assuming the data is perfectly organized) , but in reality, the process was frustrating and time-consuming.
The platform says that the tool will assist us with experiments but mostly it did not deliver good and actionable insights, especially in the product development process. Although yes it offers daily and weekly dashboards, the user experience was not great and the new design and UI were inefficient so we had a tough time making the most of it
What do you dislike about the product?
The platform restricted us to a rigid set of chart options, making it impossible to explore data freely. For example , if I wanted to visualize user counts based on certain key properties, I was limited to basic donut or bar charts and there was no flexibility to see trends over time, at least in not a way that was helpful.
Creating cohorts was another hassle. I had to navigate through multiple screens just to filter specific segments. Customer support is also lacking especially on the starter plans.
Overall as per me, Amplitude feels outdated and inefficient for the data needs of small businesses.
Creating cohorts was another hassle. I had to navigate through multiple screens just to filter specific segments. Customer support is also lacking especially on the starter plans.
Overall as per me, Amplitude feels outdated and inefficient for the data needs of small businesses.
What problems is the product solving and how is that benefiting you?
I used Amplitude to track adoption, feature engagement, and subscription retention for some of our key products. Amplitude helped us in analyzing backend events like signups and purchases and product usage.
However the visualisation capabilities are lacking. Amplitude can be used for basic tracking but the lack of support from customer service made it challenging when I needed assistance.
However the visualisation capabilities are lacking. Amplitude can be used for basic tracking but the lack of support from customer service made it challenging when I needed assistance.
Advanced Analytics well-integrated with Tech Stack
What do you like best about the product?
Ability to seamlessly integrate with Braze and other third-party tools.
What do you dislike about the product?
Live Events feed is limited when compared to similar platforms.
What problems is the product solving and how is that benefiting you?
Better understand of campaign attribution and conversion based off the fusion of product analytics and Braze campaign data. The benefits are time saving, cost savings, better insights and informed decision making,
Perfect for App Insights
What do you like best about the product?
The best part which most of the analytics doesn't give you is user look up and streams, the journey of what user did entirely is so helpful to find broken UX, helps us to optimize our UI more effectively.
I use this daily and it is bery easy to use and integrate and add feature flags and experiments, controlling the A/B tests is also very easy.
I use this daily and it is bery easy to use and integrate and add feature flags and experiments, controlling the A/B tests is also very easy.
What do you dislike about the product?
Sometimes the Analytics are weird, multiple devices are tagged into one amplitude id, and we see some weird experiment occurred analytics,
If it can replace those and can identify deep links, then nothing like it
If it can replace those and can identify deep links, then nothing like it
What problems is the product solving and how is that benefiting you?
1. Helping me find the conversion of different products that we have launched
2. The user journey and session replays helps me understand the touchpoints of the user, which is helping us to identify the spots where we can monetize on
3. its easier to find if something went wrong, considering we have error analytics setup in place.
2. The user journey and session replays helps me understand the touchpoints of the user, which is helping us to identify the spots where we can monetize on
3. its easier to find if something went wrong, considering we have error analytics setup in place.
Good tools for visualizing your product analytics
What do you like best about the product?
I can easily create charts and cohorts, easily navigate between dashboards
What do you dislike about the product?
The pricing is a bit too much so we left for GA4
What problems is the product solving and how is that benefiting you?
Product metrics and users behaviors => we can quickly respond to the a surge in traffic or detect the product issue
Amplitude is very easy to use tool for analytics
What do you like best about the product?
Quick charts, cohorts etc. Introduction of AI. Also, its connection to multiple external sources makes it very practical to use.
What do you dislike about the product?
Sometimes the system is unpredictable and buggy, and can end up unpleasent user experience.
What problems is the product solving and how is that benefiting you?
Amplitude is helping create cohorts for marketing campaigns.
Amplitude review from product manager
What do you like best about the product?
Flexibility. Possibility to get all information about the user behavior and learn more about patterns.
What do you dislike about the product?
Lot's of features, that might be useful, but you simply don't know about their existence.
What problems is the product solving and how is that benefiting you?
AB testing analysis. Product health check after releases. Researching user insights.
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