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finally able to see data we're wanting to see
What do you like best about the product?
We have a lot of tools integrated here, but for the first time, we're able to really understand and visualize some of the biggest gaps we've had in marketing
What do you dislike about the product?
there's a slight learning curve, but even so I'd say it's really user friendly
What problems is the product solving and how is that benefiting you?
showing some conversation data that includes foot traffic results
Amazing Analytics Tool
What do you like best about the product?
Flexibility on choosing metrics and events
What do you dislike about the product?
Limitations on some tools not included in the "standard" fare
What problems is the product solving and how is that benefiting you?
Understanding the impact of Marketing Campaigns
Robust Product Analytics with Strong Event Tracking
What do you like best about the product?
Amplitude makes it easy to track user behavior across the product and build meaningful funnels, cohorts, and retention charts without needing constant engineering support.
What do you dislike about the product?
“The learning curve can be steep for new users, and complex queries sometimes require trial and error. Also, data discrepancies can occur if event setup isn’t precise
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand how users interact with our product, identify drop-off points, and measure the impact of new features. This enables faster, data-driven decisions and continuous product improvement.
Regarding improvements to Amplitude functionality
What do you like best about the product?
In addition to its excellent analytics features, it also has features like Experiments.
What do you dislike about the product?
The Amplitude feature does not provide Kafka integration.
What problems is the product solving and how is that benefiting you?
By verifying the effectiveness of marketing measures and understanding user behavior on websites, we use this data to formulate PDCA and KPIs for marketing measures.
Good insights
What do you like best about the product?
Some predefined funnels, dashboards and charts
What do you dislike about the product?
I'd love to have more AI embeebed to build dashboards quickly
What problems is the product solving and how is that benefiting you?
Trackings in general. Is beneficial to run A/B tests
If you've got a product, you should definitely consider Amplitude!
What do you like best about the product?
- There's a lot of flexibility and level of detail you can add, especially if you want to do Org. and Acc. level analysis as well
- Marketing channel level report is helpful, so you are not just limited to product analytics!
- The feature flag is quite helpful though I'd like if we could control that via GTM as well!
- Marketing channel level report is helpful, so you are not just limited to product analytics!
- The feature flag is quite helpful though I'd like if we could control that via GTM as well!
What do you dislike about the product?
- Chrome debugging extension is good, but can get complex since the real-time view within the product is a little confusing
- Overall, the UI can be overwhelming because of so much happening, so there's a bit of a steep learning curve
- If you're new, then installation can be a bit tricky with different SDKs and so many options, even if you use a tag manager and the UI can make it a little difficult to see who can view the reports you've created unless they are explicitly shared in a space or with certain users
- Maybe some more documentation on the options available in GTM's Tag Template and their repercussions would help!
- Overall, the UI can be overwhelming because of so much happening, so there's a bit of a steep learning curve
- If you're new, then installation can be a bit tricky with different SDKs and so many options, even if you use a tag manager and the UI can make it a little difficult to see who can view the reports you've created unless they are explicitly shared in a space or with certain users
- Maybe some more documentation on the options available in GTM's Tag Template and their repercussions would help!
What problems is the product solving and how is that benefiting you?
- In product analytics e.g. what are users doing, which features are they using, how much, and how the data looks like at account and org. level as well but now we are also looking into marketing level data
Useable analytics platform
What do you like best about the product?
I like that I can share reports with clients and easily pull needed analytics to get a sense of how others are using our product.
I check amplitude frequently and it gives me a nice live snapshot of how my clients are doing.
I check amplitude frequently and it gives me a nice live snapshot of how my clients are doing.
What do you dislike about the product?
Sometimes I have to enlist help from colleagues to put together needed reports.
What problems is the product solving and how is that benefiting you?
Helping understand good/not good behaviors from the end users of the clients who use our product.
Would recommend
What do you like best about the product?
I find it pretty intuitive, the interface is clean and nicely put, and data is easy to analyze.
What do you dislike about the product?
Can’t say, really. Most of our dashboard are in Amplitude and that’s what we use. I gotta say, I haven build the dashboard, I just digest the information. So I don’t about whether building those dashboards was painful or not.
What problems is the product solving and how is that benefiting you?
Amplitude allows us to see our end-to-end funnel data in one go, making it easy to understand funnel bottle necks and potential areas for improvement
Quick actionable data inputs
What do you like best about the product?
The platform excels at event-based analytics, cohort analysis, and user journey tracking, helping teams understand not just what users are doing, but why. Its intuitive UI, customizable dashboards, and powerful segmentation tools make it easy to identify patterns, test hypotheses, and make fast, data-informed decisions that drive growth.
What do you dislike about the product?
Steep learning curve for new users (like custom events, advanced funneling, and behavioral cohorts)
What problems is the product solving and how is that benefiting you?
It helps answer critical questions like: Where are users dropping off? What features drive retention? Which user segments are most valuable? Before Amplitude, getting these insights required manual data pulls or waiting on BI teams, which slowed down decision-making.
Creates visibility into what marketing campaigns & channels are working
What do you like best about the product?
Creates visibility into website performance insights, allowing us to see which sources are converting the best
What do you dislike about the product?
There are a lot of features, so it can be time consuming to set up but is worth it.
What problems is the product solving and how is that benefiting you?
The out-of-the-box marketing analytics have been truly helpful to deep dive into traffic, ad performance and most importantly conversions.
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