Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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The best analytics platform out there
What do you like best about the product?
I'm using Amlitude for over 8 years, it's the best by far. Also their free plan is the best in the market.
What do you dislike about the product?
Hard to combine both product & marketing analytics.
What problems is the product solving and how is that benefiting you?
Gaining insight into our funnels helps us see where users are coming from and what actions they take afterward.
Amplitude review from a senior product analyst
What do you like best about the product?
Amplitude is definitely the market leader when it comes to product analytics, they have the strongest feature set compared to Posthog, Mixpanel and other players on the market. They have a generous scholarship plan for startups and an affordable Plus plan. Lot of integrations and a user friendly interface. I've been using it almost daily since 2022 and have seen continuous improvements. Love the product and always recommend it to all my clients! They also have awesome community support and events, as well as certification programs.
What do you dislike about the product?
There is really not much to dislike about Amplitude!!!
What problems is the product solving and how is that benefiting you?
Amplitude is all in one tool for web, marketing and product analytics.
The Best Behavioral Analytics Tool to Accelerate Data-Driven Decisions
What do you like best about the product?
The most valuable aspect of Amplitude Analytics is its real-time interpretability and collaboration efficiency.
Even without SQL knowledge, I can analyze user behavior at the event level in depth and easily share dashboards or charts with my team — significantly accelerating data-driven decision-making.
In particular, the segmentation and funnel analysis features are highly useful for performance marketers. They allow me to trace post-ad-click user behavior in detail and quickly identify the shared characteristics of users who performed key actions (e.g., activation, conversion).
Compared to GA4, Amplitude provides much clearer behavior-level insights, making it ideal for adjusting campaign strategies based on actual customer behavior.
Even without SQL knowledge, I can analyze user behavior at the event level in depth and easily share dashboards or charts with my team — significantly accelerating data-driven decision-making.
In particular, the segmentation and funnel analysis features are highly useful for performance marketers. They allow me to trace post-ad-click user behavior in detail and quickly identify the shared characteristics of users who performed key actions (e.g., activation, conversion).
Compared to GA4, Amplitude provides much clearer behavior-level insights, making it ideal for adjusting campaign strategies based on actual customer behavior.
What do you dislike about the product?
Amplitude does have a noticeable learning curve during the initial setup.
It takes some time to fully understand event design and data structure,
but once you overcome that phase, it becomes an exceptionally powerful tool for marketers.
It takes some time to fully understand event design and data structure,
but once you overcome that phase, it becomes an exceptionally powerful tool for marketers.
What problems is the product solving and how is that benefiting you?
Amplitude helps you identify growth levers through behavioral data and validate them through experiments.
This not only drives incremental growth but also makes the product itself more complete over time.
By leveraging real-time behavioral insights, it also enables faster and more accurate decision-making — a crucial advantage in growth marketing.
This not only drives incremental growth but also makes the product itself more complete over time.
By leveraging real-time behavioral insights, it also enables faster and more accurate decision-making — a crucial advantage in growth marketing.
Simplifies growth tracking for product and marketing teams
What do you like best about the product?
Amplitude makes it really easy to understand how users engage with our product. I can quickly see which campaigns are driving quality users, build cohorts, and track their entire journey. The dashboards give a clear picture of DAU, MAU, and engagement time, which helps us double down on what’s actually working. For a marketing and growth team, it’s super valuable to connect campaign data with user behavior in one place
What do you dislike about the product?
At times, the data does not align perfectly with the figures displayed in channels such as Google Ads or Facebook Ads, which can be confusing when trying to cross-verify information. Additionally, the user interface may initially seem overwhelming to newcomers due to the abundance of features. However, after spending some time with the platform, it becomes more manageable.
What problems is the product solving and how is that benefiting you?
Amplitude has enabled us to bridge the gap between our marketing campaigns and actual user behavior within the product. Previously, we could monitor ad clicks and signups, but we lacked insight into what users did after signing up. Now, with Amplitude, we are able to track user journeys, create cohorts, and analyze engagement metrics such as DAU, MAU, and retention. This visibility allows us to pinpoint which campaigns attract high-quality users and to identify where users tend to drop off. Ultimately, the greatest advantage for us is the ability to make data-driven decisions that foster growth, optimize our advertising spend, and help keep users engaged for longer periods.
Best tool in the market for quick analytics turnaround
What do you like best about the product?
Different charts especially retention charts along with sharing capabilities
What do you dislike about the product?
Less customization on time period changes. No custom formula for offset
What problems is the product solving and how is that benefiting you?
Streamlining no code analytics and providing quick insights
I love Amplitude
What do you like best about the product?
The diverse functionality and the quick responses to all my support tickets.
What do you dislike about the product?
There is nothing I dislike about Amplitude.
What problems is the product solving and how is that benefiting you?
Amplitude helps us gauge general user engagement with our product. It easily visualizes drop-off points, ways to increase conversion, and correlations between different events.
Powerful analytics tool that drives data-backed decisions
What do you like best about the product?
Amplitude helps me understand user behavior at a granular level — from campaign acquisition to retention. I like how easily I can identify which marketing channels and user actions contribute most to conversions and revenue.
What do you dislike about the product?
There’s a bit of a learning curve in setting up events and dashboards initially. Structuring data correctly is crucial, and it can take time to fully leverage all the advanced features.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand user behavior from acquisition to conversion. It allows us to identify which campaigns, audiences, and actions drive the highest engagement and revenue. This visibility has improved our campaign optimization and overall marketing efficiency.
A robust tool that can answer many questions about your users behavior
What do you like best about the product?
Amplitude is our primary platform for website marketing analytics, providing us with critical insights into traffic attribution, conversion rates, and the entire user journey. The platform's flexibility allows us to seamlessly shift between a high-level view and granular detail, helping us understand why users convert (or don't) from the very first touchpoint. I particularly value the Funnel feature and the extensive filtering options, which enable precise reporting. It’s an effective daily tool for tracking our website's performance, and the support team has been consistently helpful.
What do you dislike about the product?
While initial setup requires someone knowledgeable, as the platform can be a bit overwhelming at first, the marketing analytics are quite robust. However, it's clear that the system is primarily built to serve the product side, which means distinguishing product and website analytics can require some extra effort. Furthermore, some out-of-the-box events may fire incorrectly. To be honest, I don't always fully trust the data: I've observed discrepancies when using different filters or groupings that should theoretically yield the same information. However, I am hopeful that they will refine the platform, as it's really helpful.
What problems is the product solving and how is that benefiting you?
Answering the question of what our website visitors do or don't do before, if, they convert.
Great for Deep Analytics, But Takes Time to Learn
What do you like best about the product?
Once you get the hang of it, Amplitude is really powerful for understanding user behavior. It's perfect when you need to dig deep into how users interact with your app. The segmentation features are excellent - you can slice and dice your user data in so many ways to find patterns and insights. For complex analyses, it's exactly what we need. But very complicated to navigate - requires a lot of learning.
What do you dislike about the product?
It's definitely not the most intuitive tool. Even checking simple things like basic user behavior requires going through several steps, which can be frustrating when you just want a quick answer. There's a lot to learn before you can use it efficiently, and it can feel overwhelming at first.
What problems is the product solving and how is that benefiting you?
We use Amplitude to track and understand how users navigate our app and what actions they take. The detailed insights help us make better product decisions based on actual user behavior rather than guessing. It's particularly useful for identifying which features work well and where users might be getting stuck.
Delightful Experience Using Amplitude as a First Time User
What do you like best about the product?
As a data analyst trying out Amplitude for the first time, I was genuinely impressed by how straightforward it was to access analytics and set up dashboards on the platform. The Ask Amplitude feature, which lets you create charts using plain text, was an added bonus. I often rely on Ask Amplitude to help plan my event taxonomy and to lay out the basic structure for most of my charts. The community on slack is super helpful for connecting with other amplitude users and discussing doubts or how to's.
What do you dislike about the product?
I would like to see more personalization options for charts to match them with company branding and colors, making it more useful in presentations and client facing documents. Additionally, more visualization options would also be very helpful!
What problems is the product solving and how is that benefiting you?
Amplitude is helping us move from raw event data to actionable behavioral insights. Before using it, we had fragmented visibility into how users were interacting with key features in our app. The biggest benefit has been speed and clarity in decision-making, product and marketing teams can self-serve analysis on user funnels, retention, and experiment impact without needing engineering support.
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