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Reviews from AWS customer

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External reviews

2,619 reviews
from and

External reviews are not included in the AWS star rating for the product.


    Rachel C.

Pretty exciting actually

  • August 23, 2025
  • Review provided by G2

What do you like best about the product?
I think Amplitude can't be beat by most.
What do you dislike about the product?
It's a little rough onboarding unless you're really familiar with analytics platforms from the get go.
What problems is the product solving and how is that benefiting you?
Amplitude helps us track product use and we're going to implement for the marketing website soon too.


    Financial Services

I am using Amplitude for 5 years. As a product manager, it helps me understand integration

  • August 23, 2025
  • Review provided by G2

What do you like best about the product?
Amplitude events are easy to configure . The built in analysis tools like funnel , conversation analysis , creation of cohorts helps with slicing data further.
What do you dislike about the product?
The initial learning phase was bit difficult. Specially with configurations .
What problems is the product solving and how is that benefiting you?
It helps me make product decisions


    Computer Software

Easy to set up, but hard to read reports for uninitiated users

  • August 22, 2025
  • Review provided by G2

What do you like best about the product?
the depth of the information you can see is good. Also, the UI feels more modern.
What do you dislike about the product?
Difficult to understand how to find the data, as it is not very intuitive.
What problems is the product solving and how is that benefiting you?
understand the performance of specific landing pages


    Information Technology and Services

Great for understanding the user jorney, both at a macro and micro level!

  • August 21, 2025
  • Review provided by G2

What do you like best about the product?
Amplitude lets you slice and dice data in so many interesting ways. It offers a various chart types to aggregate user data and derive insights, and also makes it super easy to understand a single users' journey through your app. Adding new events and properties is very easy, making it low lift to analyze just about anything we want.
What do you dislike about the product?
The pricing structure makes it such that we sometimes have to make tradeoffs on what we will want to analyze, before we know the results of an experiment, which is unfortunate. I wish we could have unlimited events & properties.
What problems is the product solving and how is that benefiting you?
It helps us in two main ways:
1) To know how large groups of users are using our app, so we can build better products and have the right insights into what's working and what's not
2) To know how a single user interacted with our app, which can be very useful in debugging specific issues.


    James M.

Granular, clean analytics

  • August 20, 2025
  • Review provided by G2

What do you like best about the product?
I've found Amplitude to provide very granular product analytics that has enabled me to understand key metrics at a very deep level. Unlike traditional analytics software, the dashboards are super clean and easy to view regardless of the format. The interface for dashboards is designed in a way that ensures they are never 'cluttered'.

I use amplitude along with Tableau regularly, and am always much happier to be using Amplitude. It's just a lot more beautiful. Support is very proactive too, extending to wider community and account teams.
What do you dislike about the product?
Search functionality is subpar, not being very adaptive to slightly broken natural language. The ability to be granular also makes implementation more difficult upfront. Expect an initial upfront cost that's steeper than the average analytics software to merit an above average experience.

It definitely feels like a software that was built by PMs for PMs and data analysts rather than non-technical end-users. But that is the trade-off again to having overall better analytics and the interface is still nice from an aesthetic standpoint, even though functionally, users are punished for any deviation from 100% accuracy when searching or interacting.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics has helped me to quickly surface very granular product usage insights through a user flow that is 10x quicker and better than me trying to cluelessly query the data warehouse or wrestle with the clunky monster that is Tableau and other business intelligence software. Data is presented clean in a way that makes people actually want to look at, understand, and autonomously surface insights instead of delegating to technical stakeholders to draw conclusions from.


    Saurabh S.

Experience is very good, in getting analytics of any product is very good and very good detailing

  • August 20, 2025
  • Review provided by G2

What do you like best about the product?
It is very user friendly and readily usable and very good for user.
What do you dislike about the product?
The load time is not so good, the load is very high
What problems is the product solving and how is that benefiting you?
It is usable for getting analytics for usage of the products


    Computer Software

Extremely powerful tool, the best in event-based analytics tools.

  • August 19, 2025
  • Review provided by G2

What do you like best about the product?
The response/request times are extremely satisfactory. The tool is very well-suited to use cases with a very refined UX despite a significant learning phase. The integration APIs are robust and scalable for very large volumes. The types of charts meet the users' needs.
What do you dislike about the product?
The administration section is not sufficiently developed for large organizations. The AI features cannot be executed on customizable servers (in the European Union, for example). The dashboard customization section is not comprehensive enough for advanced users.
What problems is the product solving and how is that benefiting you?
Product managers, developers, as well as anyone who needs to analyze the usage of our applications, are autonomous in performing these tasks, regardless of their technical level. This allows for analyses that would be costly and complex with SQL queries.


    Felix K.

Relatively easy to get started, powerful user journey analysis tool

  • August 19, 2025
  • Review provided by G2

What do you like best about the product?
I use Amplitude to track clicks of users across a journey, as well as the different ingress points to the journey in the first place. It was easy to get started and doesnt require lengthy tutorials. Even building your own dashboard is fairly doable if you spend a couple of hours clicking around in the tool (trial and error is my preferred way of learning).
What do you dislike about the product?
As any tool, Amplitude requires a good data base to work (sh1t in, sh1t out), and it is not super straight forward to understand whether the way you've set up your data collection is ok. It would be helpful if Amplitude provided some pointers as to when it is not (e.g. if you have used the same ID twice on different buttons)
What problems is the product solving and how is that benefiting you?
I use Amplitude to track clicks of users across a journey, as well as the different ingress points to the journey in the first place. It was easy to get started and doesnt require lengthy tutorials. Even building your own dashboard is fairly doable if you spend a couple of hours clicking around in the tool (trial and error is my preferred way of learning).


    Anushka B.

Granular Insights, Needs Easier Usability

  • August 17, 2025
  • Review provided by G2

What do you like best about the product?
I love how Amplitude Analytics allows us to slice and dice data from days to months, giving us the ability to see user interactions on a day-to-day basis. The capability to get really granular into the data is something that really helps us. Being able to check granular details such as when users might drop off or when they are most engaged helps us understand the psyche of our users. It enables us to correlate user interactions with specific times or days, which is tremendously beneficial for tailoring our strategies. This granularity in detailing helps us identify where customers might face challenges, providing critical insights into their journey. Overall, the depth of analytics that Amplitude Analytics offers enables us to make better-informed decisions and understand the effectiveness of features across different platforms, whether on desktop or mobile, ensuring that we can optimize our offerings to better meet customer needs.
What do you dislike about the product?
I think there is a bit of a learning curve with Amplitude Analytics. It's not a very self-explanatory platform. Every time I've needed to use it, I've had to rely on either a project manager or my manager to help me understand the data or user behavior. It would be beneficial if the platform were more user-friendly and self-explanatory.
What problems is the product solving and how is that benefiting you?
I use Amplitude Analytics to track feature effectiveness, gauge user engagement, and understand user behavior for targeted improvements, which enhances product offerings and user satisfaction.


    Non-Profit Organization Management

Amplitude Analytics makes making decisions so much easier

  • August 16, 2025
  • Review provided by G2

What do you like best about the product?
I love how self-service the tool is. You really can figure it out just by using it. They also provide in-depth trainings in their Academy which make it very easy to learn.
What do you dislike about the product?
If you misname events or don't set things up properly from the start, it can turn into a headache later on. You really need to set rigorous rules for onboarding onto the product.
What problems is the product solving and how is that benefiting you?
Analytics is making it easier for our Product Managers to self-serve their own data needs, without having to rely on their Analytics team counterparts. It's making visualization a breeze.