Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude is an intuitive tool for fast charts that can also be used cross-company by non-analysts.
What do you like best about the product?
Chart types, primarily funnel analysis, and the option to get ab test significance is beneficial. It's excellent that creating charts is extremely easy and intuitive, that we can develop cohorts and calculated parameters, and that you don't need to write complex queries for that. It's runtime - so it's a lot easier for non-analysts to create a chart, thus making it a tool that can be used cross-company even by non-analysts, unlike Tableau and looker.
Amplitude offers many chart types that enable viewing any data (absolute, unique, pct), which is very helpful.
Pathfinder is fantastic, and I enjoy using notebook view as well. Very helpful.
I love the fact that I can easily create an ab test report and get the numbers as well as confidence level. This is very helpful as I don't need to copy the numbers into an external tool.
Overall I'd certainly recommend it.
Amplitude offers many chart types that enable viewing any data (absolute, unique, pct), which is very helpful.
Pathfinder is fantastic, and I enjoy using notebook view as well. Very helpful.
I love the fact that I can easily create an ab test report and get the numbers as well as confidence level. This is very helpful as I don't need to copy the numbers into an external tool.
Overall I'd certainly recommend it.
What do you dislike about the product?
There's no lower-level analysis:
A user cannot create conditions between steps (such as use step 2 only if a specific parameter for both steps 1 and 2 is identical),
cannot choose p-value or significance level and no option for z-test,
cannot redefine or group values of a parameter, so for example, if I have a date parameter, I can't group it by dow, not even manually,
No option to have non-mandatory steps in a funnel, so if I create a funnel that can go a few ways, I'll need to create a separate report for each.
There is currently no option for an "exit" event, so I can't measure nicely how many users have dropped at a certain point over time.
A user cannot create conditions between steps (such as use step 2 only if a specific parameter for both steps 1 and 2 is identical),
cannot choose p-value or significance level and no option for z-test,
cannot redefine or group values of a parameter, so for example, if I have a date parameter, I can't group it by dow, not even manually,
No option to have non-mandatory steps in a funnel, so if I create a funnel that can go a few ways, I'll need to create a separate report for each.
There is currently no option for an "exit" event, so I can't measure nicely how many users have dropped at a certain point over time.
What problems is the product solving and how is that benefiting you?
The AB test section is a huge advantage, as we don't need to transfer the data from Amplitude into external AB testing tools. The funnel is also helpful and allows us to see user flow and where we clearly lose them.
Using Amplitude has improved our workflow significantly, as each management member can take a report we created for them and tweak it to conduct their research.
We gained numerous insights quickly, which allowed quick solutions and a better experience for our customers.
Using Amplitude has improved our workflow significantly, as each management member can take a report we created for them and tweak it to conduct their research.
We gained numerous insights quickly, which allowed quick solutions and a better experience for our customers.
Recommendations to others considering the product:
Amplitude analytics is an incredible tool that I'd highly recommend to every analytics team working with big data.
The built-in logic, events auto-completion, AB test section, and numerous chart options are a vast asset, saving time and allowing non-analysts in the company to use the charts and even create their simple ones.
The built-in logic, events auto-completion, AB test section, and numerous chart options are a vast asset, saving time and allowing non-analysts in the company to use the charts and even create their simple ones.
powerful and easy to use
What do you like best about the product?
When you get the hang of it it is pretty easy to use
What do you dislike about the product?
A bit pricy for companies that are just starting to discover the power of product analytics
What problems is the product solving and how is that benefiting you?
understanding of how our users are interacting with our products and where our biggest opportunities lie
Amplitude has been an essential tool in driving our growth and helping our product development
What do you like best about the product?
Making data-driven decisions is much simpler once you start using amplitude. It gives the entire team complete visibility on the product.
What do you dislike about the product?
You might get overwhelmed with the large number of features. You might not always know which feature to use to get your answer.
What problems is the product solving and how is that benefiting you?
It is democratizing data access amongst our product, growth, marketing, sales, and engineering teams, allowing everyone to make data-driven decisions.
Pretty handy, lacks some basic features and simple explanations of some complex features sometimes
What do you like best about the product?
Personally, I, as a product monetization manager, use funnels and event segmentation (mostly group by + horizontal bar) charts. Also, dashboards are pretty useful
What do you dislike about the product?
I would like to recommend you:
- to improve dashboard UX: add a categorization feature (a simple divider + label would be enough), add some metrics on the dashboard charts (there is a feature for this, but sometimes it is unavailable - when I break my funnel down, for example)
- to add a row sum for an event segmentation chart - it's ridiculous that there is no such an option
- explain how do time filters for "performed and event" conditions work in the user segmentation module
- to improve dashboard UX: add a categorization feature (a simple divider + label would be enough), add some metrics on the dashboard charts (there is a feature for this, but sometimes it is unavailable - when I break my funnel down, for example)
- to add a row sum for an event segmentation chart - it's ridiculous that there is no such an option
- explain how do time filters for "performed and event" conditions work in the user segmentation module
What problems is the product solving and how is that benefiting you?
I use it for analytics to gather valuable insights. This question is pretty obvious though
Simple to use and Awesome for analytics
What do you like best about the product?
The user streams, event segmentations, Dashboards and simple to query charts.
What do you dislike about the product?
The updated dashboard is not smooth enough. When I try to move around the charts, they don't fit in properly.
What problems is the product solving and how is that benefiting you?
Amplitude is like the heart of our business Analytics. Everything like a new feature performance, user retention, weekly active users, etc., are all widely used and super beneficial for us.
Recommendations to others considering the product:
We have used multiple Analytic tools available and found Amplitude to be simple and easy to use while keeping the cost to company much lower.
Amplitude free tier is a cool Analytics tool for Startups from adarsh.ramakrishna@grabacon.com
What do you like best about the product?
Easy to use interface, Access to customer behaviour data
What do you dislike about the product?
Too early to dislike since we just started using
What problems is the product solving and how is that benefiting you?
Engage customer, Identify patterns in Customer behaviour
Jack of all trades product analytics tool
What do you like best about the product?
Amplitude is a powerful product analytics tool, more so than the other analytics tools that I've used. It's comprehensive and all-rounded, with the breadth of the charts available with the tool. Within each chart, there are multiple use cases, and it's up to the user on how you want to use it.
Amplitude is easy to learn - you can pick up Amplitude reasonably well if you've used other Analytics tools. With Amplitude's training, Amplitude's knowledge base, and responsive customer service, your questions will no doubt be answered within a day.
Amplitude is also flexible. They offer different methods for ingesting data into their system, showing that they understand that they know the different needs of different customers. They also offer Govern, enabling us to choose between a code change or changing within Amplitude to update our tracking.
If you have a feature request or found a bug, they are quick to work on it or include it into their backlog. They are transparent with feature releases too.
Their Customer Success Managers are ever ready to help you find a solution to ensure that your company is tracking standards are at its best, going beyond just solutions boxed by Amplitude's tools.
Amplitude is easy to learn - you can pick up Amplitude reasonably well if you've used other Analytics tools. With Amplitude's training, Amplitude's knowledge base, and responsive customer service, your questions will no doubt be answered within a day.
Amplitude is also flexible. They offer different methods for ingesting data into their system, showing that they understand that they know the different needs of different customers. They also offer Govern, enabling us to choose between a code change or changing within Amplitude to update our tracking.
If you have a feature request or found a bug, they are quick to work on it or include it into their backlog. They are transparent with feature releases too.
Their Customer Success Managers are ever ready to help you find a solution to ensure that your company is tracking standards are at its best, going beyond just solutions boxed by Amplitude's tools.
What do you dislike about the product?
It is hard to master as they have a range of charts, and each chart has different modes—Master in the sense that there are many things to learn. It would be super helpful that they expand their knowledge base further with even more use cases.
However, I see this as a blessing as it challenges me to do product analytics and shows their breadth of product analytics.
However, I see this as a blessing as it challenges me to do product analytics and shows their breadth of product analytics.
What problems is the product solving and how is that benefiting you?
Areas of growth, retention, customer lifecycle and monitoring our event tracking health.
Amplitude Academy that provide understanding courses for anyone to learn how to use Amplitude.
Amplitude Academy that provide understanding courses for anyone to learn how to use Amplitude.
Great analytics tool for content producer
What do you like best about the product?
There's rarely a bit of data that isn't able to be tracked using Amplitude
What do you dislike about the product?
That it can't track what the website is producing, i.e articles posted, rather just views, reads etc
What problems is the product solving and how is that benefiting you?
Through which source people are reading our articles, as well as the conversion rates of articles to lead enquiries based on the category of article and article title
Great at doing basic things fast. Difficult to do more in depth analyses
What do you like best about the product?
Speed. Its super fast at answering basic questions. The canned analyses at times are able to produce pretty in depth analyses super fast. Oh and the URL based charts is great. Love that I can just copy and paste them, or hit back space to see previous ones. Really cool system.
What do you dislike about the product?
I feel like amplitude is like this gun pointing at 50 different locations. If what you need is to hit one of the those 50 locations, its great. But what I find is often the case is that there is no gun pointing exactly where I need to shoot. The canned analysis gets sooo close, but lacks just a little more customization that I'd need to actually produce the result I want. This is when I desperately want to just be able to use SQL.
Also the experimentation is rough. I desperately want to see the underlying raw data, but I can't. I want to be able to calculate my own signficance. Also the forced Step 1 -> Step 2 set up of experimentation is sometimes super annoying, because often I don't have a Step 1 that is higher upstream than what the experiment would impact, so the results are always biased.
Also sometimes the event properties / user properties can get tricky to keep straight.
Also the experimentation is rough. I desperately want to see the underlying raw data, but I can't. I want to be able to calculate my own signficance. Also the forced Step 1 -> Step 2 set up of experimentation is sometimes super annoying, because often I don't have a Step 1 that is higher upstream than what the experiment would impact, so the results are always biased.
Also sometimes the event properties / user properties can get tricky to keep straight.
What problems is the product solving and how is that benefiting you?
Doing basic analyses around daily, weekly users etc. Quick dashboarding.
Its allowed us to keep a good pulse on whats happening, and has let us analyze our experiments decently well. Overall given we have a data scientist though (me), we'd be better off just have access to the raw data. That way instead of using the fast reports amplitude provides that are 90% of what we want, I could just build us the customized report that is 100% what we want. Frustrating not being able to get the raw data.
Its allowed us to keep a good pulse on whats happening, and has let us analyze our experiments decently well. Overall given we have a data scientist though (me), we'd be better off just have access to the raw data. That way instead of using the fast reports amplitude provides that are 90% of what we want, I could just build us the customized report that is 100% what we want. Frustrating not being able to get the raw data.
Amplitude has been an very efficient tool to understand user engagement
What do you like best about the product?
Drag & Drop -- do not need to write complex codes. Easy and straightforward even for the non-data people
What do you dislike about the product?
I'd love to have more flexibility / options for dashboards and notebooks. It's not the best to share some insights based on the multiple charts.
What problems is the product solving and how is that benefiting you?
I've been benefiting most when I analyze the user funnel / journey (when users drop off and how much etc)
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