Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Perfect product analytics tool for all users
What do you like best about the product?
Amplitude is incredibly easy to use, with comprehensive FAQs, making the rollout and upskill across the business fast and easy. Amplitude has taken our customer insight to the next level.
What do you dislike about the product?
Automatically importing 'offline' events into amplitude is 'fairly' difficult and time-consuming. We bought a 3rd party ETL tool that assists with this. If amplitude had this capability it would be an all in one tool.
What problems is the product solving and how is that benefiting you?
What are our customers doing on our website? How do they interact with new features? What experiment is running better than the control? Where do our customers drop out of our sales funnel?
Perfection - if your customer lifecycle is frequent
What do you like best about the product?
The speed of building analysis is second to none, and the ability to carry continue to dive deeper and deeper in to more focused analysis (using the microscope feature) is super powerful.
What do you dislike about the product?
Amplitude is clearly built to focus on products where customers are frequently using the product; most analysis options are limited to considering just 90 days. If your customer lifecycle is longer than that, you'll be pretty frustrated. To this end, I think the query tool should be a first-class citizen, not locked away behind another product.
What problems is the product solving and how is that benefiting you?
We use Amplitude to understand customer behavior, then devise experiments, and finally monitor the ongoing response to the experiment. We've been able to extract quite a few chunky (100%+) conversion uplifts using the insights from our Amplitude insights.
Recommendations to others considering the product:
Consider your customer lifecycle and if it's suited to Amplitude, given it's focus on analysing customers that frequently reuse the app.
Essential everyday tool for reporting and proactive decision making
What do you like best about the product?
The template feature allows me to set up a data set for any one of my customers quickly and easily.
What do you dislike about the product?
Some features are not as intuitive as I would like spiking the learning curve and taking time to master. In all fairness, once you take the time to learn, more insights come to light. Forced enlightenment might be what I'd call it...lol
What problems is the product solving and how is that benefiting you?
Trend identification and data comparison across a broad market to pinpoint best practices and process success. This gives me the ability to respond quickly to changes in the market and be proactive with recommendations to clientele base.
Very easy to use platform
What do you like best about the product?
the platfomr allows you to drill down into the steps of the marketing funnel and perform anlatyics on the fly. It is easy to sahre tempatles with my team.
What do you dislike about the product?
it is is slow to revert back changes made and is time consuming to redo analytics. I have to reset and redo searches and that is time consuming to get back to the right data.
What problems is the product solving and how is that benefiting you?
solving analytics in the funnel which include converison time and journey times.
The best product analytics tool on the market. Learn what your customers want with a few clicks.
What do you like best about the product?
I started a new role at my company around the same time we signed for Amplitude. As someone who had no background in any type of analytics, I found Amplitude to be the epitome of user-friendly and beginner-friendly. Within just a couple months, I was an expert in Amplitude and ran training sessions with my colleagues to get them well-adjusted to running their own queries and pulling data.
What do you dislike about the product?
The implementation was kind of drawn out, it took us around 2 months to fully integrate and get training. Given, there are tons of youtube videos online to help you train yourself, but our first training with our CSM wasn't until the end of our implementation process, and it was a very watered down training. I found the Youtube videos to have more to offer.
What problems is the product solving and how is that benefiting you?
For an app, it's so important to see the user's journey after a drop-off from a desired outcome. In Amplitude, we can highlight the cohort of users who drop-off before completing a funnel of events to the desired outcome. After selecting the drop-off cohort, we can see what actions they took after dropping off and implement comms and pushes within those common actions to get them to change to a converted user.
Recommendations to others considering the product:
If you are an app, Amplitude will change the way you look at user experience and user journeys throughout your app. Amplitude will help you determine how to get a user from 'Sign Up' to 'Check out'.
customized reports depending on business requirement
What do you like best about the product?
Amplitude helped the team to have deeper funnel level analysis and create customized reports depending on business requirements which was of great help
What do you dislike about the product?
making charts from scratch was something I did not like
What problems is the product solving and how is that benefiting you?
Funnel analysis
Best analytics tool
What do you like best about the product?
Product analytics: charts and segmentation
What do you dislike about the product?
The layout is very clear and not much to dislike
What problems is the product solving and how is that benefiting you?
Understand user journey and behavior
Best tool I used for analytics
What do you like best about the product?
Making funnel charts is very easy on amplitude. Very useful and productive
What do you dislike about the product?
Nothing much that I don't like. All the features are laid out pretty easy
What problems is the product solving and how is that benefiting you?
I am a product manager; I use the tool for daily analytics (growth funnels and charts)
Amplitude is a powerful, yet intuitive tool to measure performance.
What do you like best about the product?
I like how Amplitude is easy to use and allows for multiple ways to view your data. The Amplitude team is also very helpful and responsive.
What do you dislike about the product?
Sometimes, it can take a while to build multiple charts because you cannot duplicate events or copy and paste things with ease.
What problems is the product solving and how is that benefiting you?
Performance of marketing campaigns, audience sizing, cohort creations.
indispensable for the daily study of your product
What do you like best about the product?
- real time data
- very visual with graph
- possibility to study AB test
- implementation is easy
- the segmentation is well defined where we can observe the exact behavior of our customers
- very visual with graph
- possibility to study AB test
- implementation is easy
- the segmentation is well defined where we can observe the exact behavior of our customers
What do you dislike about the product?
Something the "events" part and the "performed by Any user" can be confused. What's the difference between the "where" at the right and the one at the left. In some cases I can be lost.
Moreover, I would love to have more chart formats.
Moreover, I would love to have more chart formats.
What problems is the product solving and how is that benefiting you?
I can easily share with all my stakeholders some metrics about my product.
I can (in)validate MVPs.
I can have some alerts to inform me in case of abnormal behaviour
I can (in)validate MVPs.
I can have some alerts to inform me in case of abnormal behaviour
Recommendations to others considering the product:
Onboarding may be hard at the beginning, with lots of possibilities. I encourage to watch a tuto first and to ask for help in the Amplitude community.
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