We use Amplitude for reporting and monitoring purposes and to check the business KPIs. I'm working with Western Union, and we monitor our daily KPIs, including successful transactions and log-ins. We have created dashboards in Amplitude. We generate daily reports and share them with the business stakeholders.
Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Always a great experience with Amplitude
What do you like best about the product?
Very user friendly. Great amplitude academy courses.
What do you dislike about the product?
Sometimes the "real time" events don't actually seem real time.
What problems is the product solving and how is that benefiting you?
Ampitude analytics is measuring the success of our current campaigns
Used for reporting and monitoring purposes and to check the business KPIs
What is our primary use case?
What is most valuable?
The solution's most valuable features are segmentation and funnel. We can create charts and bar charts for visualization purposes and check real-time data with the solution. The solution is very easy to use.
What needs improvement?
We have seen tagging issues with Amplitude in rare scenarios, which can be improved. Most of the time, the events will not be triggered, or they will be there but not triggered.
For how long have I used the solution?
I have been using Amplitude for five years.
What do I think about the stability of the solution?
We are not facing any stability issues with Amplitude.
I rate the solution’s stability an eight to nine out of ten.
What do I think about the scalability of the solution?
The solution is easy to scale. Around 1,000 users are using the solution in our organization.
How are customer service and support?
The solution's technical support team is very helpful, and we get timely responses from them. Whenever we face issues with the solution, we directly send an email to the support team. The support team immediately raises a ticket and tries to resolve it as soon as possible.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We also use Adobe Analytics in our organization. While there is a two-hour data delay in Adobe Analytics, Amplitude provides real-time data most of the time.
How was the initial setup?
The solution’s initial setup is easy.
What other advice do I have?
We take real-time decisions based on the solution's charts. We get an automated email from the solution in our mailbox so that we can particularly only check those error reports into Amplitude. If an end user gets an error while trying to do a transaction, we get alerts from the solution.
I would recommend the solution to other users. Amplitude is a very easy-to-use and user-friendly tool. It allows us to create charts, demonstrate data, and view it effectively.
Overall, I rate the solution a nine out of ten.
Powerful product analytics at your fingertips
What do you like best about the product?
As a product manager, Amplitude gives me the tools and ability to simply yet powerfully understand user behavior, engagement, and performance on our products.The product is quick to learn how to use and has very repeatable patterns throughout that makes it easy to perform different forms of analysis.
What do you dislike about the product?
Because Amplitude gives the user so much power to slice up data it's important to keep in mind that it is possible to massage the data to tell whatever story you'd like. More something to be cognizant of rather than a product issue.
What problems is the product solving and how is that benefiting you?
Amplitude helps me perform behavioral analytics, key metric motnitoring and tracking, and experimentation analysis. These are all key functions and responsibilities within my role as a Product Manager
Review by Bohdan Korzh
What do you like best about the product?
Dashboards and event management are good, it is also very flexible to operate event properties and have smart alerts
What do you dislike about the product?
There are several things that would be very helpful for cohort analysis and funnel analytics:
- There are only step to step conversions over time, sometimes it is not very efficient to locate drops in such way - you have either to copypaste data to google sheets either to download, given the fact above integration with Google Sheets or posibility to add table below the plot to dashboars would be very handy
- Also data tables calculate events in total and groupping events in funnel style for every day is not availabel - you can only aggregate by periods and compare the corresponding day timing on one week to the same day on other week, what do I indeed need is to have possibility to build funnel like tables for each day in period separately
- There are only step to step conversions over time, sometimes it is not very efficient to locate drops in such way - you have either to copypaste data to google sheets either to download, given the fact above integration with Google Sheets or posibility to add table below the plot to dashboars would be very handy
- Also data tables calculate events in total and groupping events in funnel style for every day is not availabel - you can only aggregate by periods and compare the corresponding day timing on one week to the same day on other week, what do I indeed need is to have possibility to build funnel like tables for each day in period separately
What problems is the product solving and how is that benefiting you?
- I use amplitude for multiple purposes - from A/B testing to daily metrics checks and drop investigations
Best tool for understanding user/product data
What do you like best about the product?
They make it so easy to see key views on product metrics. Our team uses the Segmentation and Funnel charts constantly, and occasionally some of the other ones. Funnels are especially great and have many advanced settings to get the perfect view. We love how easy it is for other less technical team members to adjust/manipulate charts.
What do you dislike about the product?
Unfortunately, we've had very negative experiences on the customer support/sales side. It seems Amplitude knows that our data is stuck in their platform and we are unlikely to migrate elsewhere, so they offer absolutely no help. We were attempting to purchase an upgrade feature, "Accounts Add-on", and received zero help in the implementation. We were forced to spend weeks building a workaround due to a limitation that does not let existing projects add an "Accounts" field to historical data.
What problems is the product solving and how is that benefiting you?
Understanding how many active users we have for each feature and product, and understanding funnels, conversion rates, and retention rates for various segments over time.
Complete tracking points but limited functions
What do you like best about the product?
It tracks basically everything real time, fast and complete, I can always come and cross check my numbers
What do you dislike about the product?
Many analysis are formated, and limited, it didn't allow enough freedom to build customized report,sometimes it includes a lot of unneccesary info, but useful info cannot be added.
What problems is the product solving and how is that benefiting you?
1. our digital marketing performance analysis
2. it's very easy to track user activities in the app, giving a lot of useful info for consumer behavior analysis
2. it's very easy to track user activities in the app, giving a lot of useful info for consumer behavior analysis
Reliable & user friendly tool to quickly get intuition about the data
What do you like best about the product?
Can be used across the company by any staleholder even non-tech savy users. Enable data analysts/data scientists to focus on more complex analysis as product managers are autonomous with this tool. User path chart really helpful to identify drop out point.,
What do you dislike about the product?
Limitation for more complex analysis (machine learning, business oriented analysis, player data...)
What problems is the product solving and how is that benefiting you?
Onboarding conversion rate, retention drop of, tracking bugs...
Incredibly helpful
What do you like best about the product?
It helps people like me who cant code on their own to access data and visualize it in a easy manner. Its very easy to do the "try and error" tactic and if you have an understanding of your product this helps a lot with getting the correct results.
What do you dislike about the product?
Due to the size of data we use as a base it sometimes gets a little slow or unsmooth in its interface.
What problems is the product solving and how is that benefiting you?
It helps us identifying possible problems in our product and then also dive deep to really figure out the problem beneath that.
Pleasant experience when trying to extract analytics quickly and concretely.
What do you like best about the product?
The ease in which you can create different types of charts, segments, cohorts and put them into analysis and review.
What do you dislike about the product?
Sometimes it takes a while to make a connection and download the corresponding data.
What problems is the product solving and how is that benefiting you?
I can quickly and constantly review the main events triggered from the app, which give me visibility in terms of users, totals, etc.
An excellent instrument for doing your own data analysis
What do you like best about the product?
Amplitude is an exceptional tool that I have found to be really effective for analytics. The tool is meticulously built, user-friendly, and responsive, with remarkable capabilities. The aspect that truly astonishes me is the remarkable speed with which it can retrieve and present enormous quantities of information.
What do you dislike about the product?
Amplitude is a top-tier tool for analyzing clickstream data, but it is additionally among the most costly options available. It might be challenging to monitor events and attributes if users do not adhere to standard practices from the beginning. Although Amplitude's ability to integrate with various platforms and frameworks is commendable, the effectiveness of its usage for tracking ultimately relies on the technological infrastructure and coding of the firm implementing it.
What problems is the product solving and how is that benefiting you?
Presently, I am utilizing Amplitude to gain insights into user behavior and pinpoint places for enhancement within our digital goods. The utilization of amplitude has facilitated a comprehensive comprehension of user interactions, allowing us to implement measures to enhance user experience and engagement across various aspects.
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