Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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A high level picture of user experience in seconds
What do you like best about the product?
Ease of creating and sharing different charts
Ease of exploring different events
Ease of filtering down by many different facets of data
Ease of creating dashboard and notebooks for reference
Ease of exploring different events
Ease of filtering down by many different facets of data
Ease of creating dashboard and notebooks for reference
What do you dislike about the product?
Ability to export events could be made simpler
Sometimes the charts could be misleading if the events are not properly setup
You need to be aware of how the events were setup in order to properly use them
Sometimes the charts could be misleading if the events are not properly setup
You need to be aware of how the events were setup in order to properly use them
What problems is the product solving and how is that benefiting you?
Understanding customer behavior in more detail
Adoption of different features
A/B testing of hypothesis
Quickly creating charts to get a key data point
Funnel analysis of the sequence of different actions in the platform
Adoption of different features
A/B testing of hypothesis
Quickly creating charts to get a key data point
Funnel analysis of the sequence of different actions in the platform
Great for quick user lifecycle analysis, but not as useful for certain marketing tasks
What do you like best about the product?
Love the easy ability to create funnels, see user retention patterns, analyze individual user streams
What do you dislike about the product?
The lack of clean tools to play with attribution or pull in marketing spend data limits LTV analysis
What problems is the product solving and how is that benefiting you?
we look short and/or simple paths of behavior on our site and and get quick answers for any set of events instrumented on our site.
Recommendations to others considering the product:
Amplitude has a sweet spot which it worka well for. Acquisition analytics (sources, attribution, spend, etc) is not the sweet spot, but more nuanced funnels/lifecycle behaviours are better in amplitude than something like Google Analytics. I would evaluate it as an additional tool to complement other tools you use, but not a one-stop shop. It has enabled our product team to move fast on answering behavioural questions/looking at AB tests/etc. We'll continue to use it alongside the other tools we need for marketing and growth.
Powerful tool for teams who want to make data-driven decisions
What do you like best about the product?
The ability to deep dive into our product to find out what's working and what isn't. We move faster and make better, more confident decisions because of the information Amplitude shows us.
What do you dislike about the product?
Slow to load, buggy, seems like I get an an email from the Amplitude status checker weekly with issues
Implementation can be lengthy and learning the product can time lots of time
Implementation can be lengthy and learning the product can time lots of time
What problems is the product solving and how is that benefiting you?
The tools Amplitude gives us provide us with clean data to make critical product, marketing, and business decisions. Since we started using Amplitude our product has improved exponentially. Prior to using Amplitude, we would make semi-blind decisions based on fragmented data across several different sources. Amplitude brings it all together in a single place, providing a cohesive picture of how consumers use our product.
Not sure what to put here :)
What do you like best about the product?
The variety of different analytics options. The usability of the different features (as long as a setup is good).
Relationship with CSM and the answers I received on support tickets so far.
Relationship with CSM and the answers I received on support tickets so far.
What do you dislike about the product?
Many interesting/critical features locked behind paywall/addons
Could think about making some best-practice recommendations part of the in-app setup process.
Some of the more exploratory features like paths or personas don't really work for me. But that might be due to our complex and non best-practice aligned setup.
Could think about making some best-practice recommendations part of the in-app setup process.
Some of the more exploratory features like paths or personas don't really work for me. But that might be due to our complex and non best-practice aligned setup.
What problems is the product solving and how is that benefiting you?
Frequency of usage and time spent for different features in comparison to determine their importance for prioritization of initiatives
Tracking funnels for critical user journeys and optimizing for elements with high dropoff
A/B tests
Comparing activity of different user segments against one another and over time to find room for improvements
Tracking funnels for critical user journeys and optimizing for elements with high dropoff
A/B tests
Comparing activity of different user segments against one another and over time to find room for improvements
Recommendations to others considering the product:
Make sure you get your setup right from the start. Invest in defining taxonomy and governance upfront.
Excellent tool, but lack of ability to save and reuse custom events is a major point of frustration
What do you like best about the product?
Creating cohorts is easy. Visualization options are intuitive, despite being limited. The dashboard functionality is very flexible, as is the template functionality. Very well thought out.
What do you dislike about the product?
Limited visualization options (pie chart is an obvious miss) and the lack of flexibility with stacked bar charts is annoying. But most of all, having to recreate custom events with each report is tedious, frustrating, and is prone to human error and inconsistent applications of events across different team members. I'd like a way to save a custom event, name it, and allow anyone on our team to use that as the sanctioned definition of that event. But as it stands now, we often end up with inconsistent definitions that have to be unwound later. Previous tools I've used had this option and I'm not clear why it's not available in an otherwise robust tool like Amplitude.
What problems is the product solving and how is that benefiting you?
I'm largely using Amplitude to measure impacts of various experiments our team is running, as well as to answer ad-hoc questions that come up about user behavior. We've not yet used this to answer new questions we haven't been able to answer with other tools, but it's generally been more stable and reliable.
Good tool to understand conversion
What do you like best about the product?
Easy to build queries without any coding experience
What do you dislike about the product?
A couple of features are not intuitive and might lead to misinterpretation of data.
What problems is the product solving and how is that benefiting you?
Funnel analysis - easy to do. Has reduced the time spent on doing these analysis and increased my productivity.
Recommendations to others considering the product:
Yes would definitely recommend to early-stage startups and scaleups
True self-service product analytics platform
What do you like best about the product?
I have used many web analytics and product analytics tool, I would say amplitude is the first platform I truly see self-service possibility across the org! I love all those analytics module and a lot of fun easy exploratory visuals. Not to say, all those powerful integration/destinations amplitudes have, a really powerful tools!
What do you dislike about the product?
Some visuals/ table summary are a little bit confusing, also love to have a way to link documentation directly to UI, so ppl can explore further reading/resources easily. Alerting feature is limited and not free, wish this can be changed
What problems is the product solving and how is that benefiting you?
Product analytics and behavior marketing targeting
Great to uncover customer journey and find friction points for ab testings! we observed 10% higher conversion rate and is currently exploring those cohort analysis
Great to uncover customer journey and find friction points for ab testings! we observed 10% higher conversion rate and is currently exploring those cohort analysis
Great basic tool for app analytics!
What do you like best about the product?
Amplitude's variety of charts makes it very easy to perform various analysis right off the bat
What do you dislike about the product?
The segmentation and aggregation of reports can be a little cumbersome. Would like to be able to view data in aggregate without grouping by month/day/week. Additionally, to be able to segment using historical events instead of creating a cohort each time would make our reporting a lot more efficient.
What problems is the product solving and how is that benefiting you?
Amplitude allows us to visualize our data in a way that would be far more difficult if we were pulling directly out of our database. It makes it easier to be able to visualize the user journey/event details
The friendliest Analytics tool I've ever used
What do you like best about the product?
We love seeing all the information in real-time and how easy it is to create custom graphics.
What do you dislike about the product?
For now we are very happy, we have not encountered any obstacles
What problems is the product solving and how is that benefiting you?
We can manage our marketing actions in real-time and make better decisions with real information in a matter of minutes
Very helpfull solution to quickly get insights
What do you like best about the product?
It's directly integrated with our ESP, which is convenient for reporting and deeper analysis with all the events we track on our App. It's also a good tool when analyzing A/B Test
What do you dislike about the product?
It's a bit long to understand all the different options for reporting. Also, it relies on the integration from your product team so that it can be a bit blurry for marketing users :)
What problems is the product solving and how is that benefiting you?
As said earlier, we try to understand the behavior of our users after receiving CRM communication (Email/Push) but also understand what the benefits of our A/B tests are.
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