Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
2,618 reviews
from
and
External reviews are not included in the AWS star rating for the product.
A very customisable and easy to use data analytics platform
What do you like best about the product?
The speed at which you can make dashboards.
The customisability of dashboards.
The ability to see user drop-offs at different stages in the funnel.
UI is great.
I use it once a week atleast.
The customisability of dashboards.
The ability to see user drop-offs at different stages in the funnel.
UI is great.
I use it once a week atleast.
What do you dislike about the product?
It takes some time to learn and get used to it, but it's easy once you get used to it. So implementation takes some time.
Dont know about customer support.
Dont know about customer support.
What problems is the product solving and how is that benefiting you?
Helps us understand the product usage and analytics to understand interacton, activation of use and dormancy for certain features.Specifically for tracking adoption for features like sms, calling, AI voice agent calling, integrations.
At every step of a feature's actoivation journey, we are able to map user behaviour.
At every step of a feature's actoivation journey, we are able to map user behaviour.
Usecase of amplitude
What do you like best about the product?
It is in general easy to use especially the UI is very clean
Ease of integration with the backend is quite good and easy as well
Ease of integration with the backend is quite good and easy as well
What do you dislike about the product?
Features are kind of not straight forward, like I wanted to search old events (and see their content and fields), I still do not know where to find those, so to test I went to the live events page and then triggered the event everytime
What problems is the product solving and how is that benefiting you?
It helps us tracking the user event from the frontend side, which includes user clicks to understand the user behaviour and interactions
From the Backend (my work) mostly we send segment events to track analytics like payments/subscriptions. For eg we released a new company cancel faeture and tracked how it performed via the graphs and dashboard we created on Amplitude and was it above our expected level else we might think about rolling back that feature.
In other words it also helps us track feature engagement and to know if the feeature is performing good or not.
From the Backend (my work) mostly we send segment events to track analytics like payments/subscriptions. For eg we released a new company cancel faeture and tracked how it performed via the graphs and dashboard we created on Amplitude and was it above our expected level else we might think about rolling back that feature.
In other words it also helps us track feature engagement and to know if the feeature is performing good or not.
My Honest Take on Amplitude (From a Marketer)
What do you like best about the product?
You can see the whole story. I don't just see that a user landed on our blog. I can see they came from a Facebook ad, read two articles, then signed up for our newsletter. It connects the dots in a way Google Analytics can't.
Funnels are dead simple. We were losing people during our signup process. Amplitude made it painfully obvious where the drop-off was. We fixed one form field, and our conversion rate went up. It pays for itself with insights like that.
You can prove your marketing works. I can finally create a group of all the users who came from my September campaign and see if they actually became active, long-term users. It's a game-changer for showing the real value of my ad spend.
Funnels are dead simple. We were losing people during our signup process. Amplitude made it painfully obvious where the drop-off was. We fixed one form field, and our conversion rate went up. It pays for itself with insights like that.
You can prove your marketing works. I can finally create a group of all the users who came from my September campaign and see if they actually became active, long-term users. It's a game-changer for showing the real value of my ad spend.
What do you dislike about the product?
The setup is a headache. Don't even think about doing it yourself unless you're technical. You need a developer and a clear plan for what to track. If you mess this up, your data is not good.
What problems is the product solving and how is that benefiting you?
I can finally create a group of all the users who came from my September campaign and see if they actually became active, long-term users. It's a game-changer for showing the real value of my ad spend.
Powerful analytics with room for UI and documentation improvements
What do you like best about the product?
Amplitude provides a robust set of features that are essential for customer success, PLG tracking, and data-driven product decisions. I especially like the ability to create custom charts and run in-depth analyses, which I’ve found to be among the best in the market. The integrations with platforms like Segment are smooth and well-documented, making it easier to fit Amplitude into our existing stack. These capabilities allow us to double down on what customers love while identifying areas for product improvement.
What do you dislike about the product?
The sidebar navigation isn’t very intuitive, the hamburger menu hides key features, and it can be difficult to quickly access live or recent data compared to tools like Datadog. A “quick actions” section would make exploration much faster. While documentation is helpful, it could be enhanced with more video demos or SDK tooling walkthroughs. Adding AI-powered assistants or guided agents for integration could also significantly reduce the learning curve and setup effort.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand user behavior at a very granular level, which is critical for improving product adoption and customer retention. By tracking product usage patterns, funnels, and cohorts, we’re able to identify which features drive the most value and double down on them. It also highlights friction points in the user journey so we can proactively address churn risks (session replays helps a lot here). For a PLG business model, this visibility is invaluable - our product, marketing, and success teams align better on decisions, leading to faster iteration, more customer-loved features, and ultimately higher revenue growth.
Fast, Trustworthy Product Insights at Scale
What do you like best about the product?
Powerful funnels, retention, and pathing that surface the “why” behind user behavior fast.
Cohorting is effortless: build segments off any event/property and reuse them across charts.
Journeys and “Stickiness” make it easy to spot aha moments and drop-off points.
Solid integrations (warehouse + CDPs) and governance tools to keep events/taxonomy clean.
Cohorting is effortless: build segments off any event/property and reuse them across charts.
Journeys and “Stickiness” make it easy to spot aha moments and drop-off points.
Solid integrations (warehouse + CDPs) and governance tools to keep events/taxonomy clean.
What do you dislike about the product?
Learning curve: advanced charts and properties take time to master.
Cost can scale quickly with event volume and seats.
Occasional friction in chart/dashboard permissions and naming consistency.
Experiment features are improving but still trail best-in-class A/B platforms for depth.
Cost can scale quickly with event volume and seats.
Occasional friction in chart/dashboard permissions and naming consistency.
Experiment features are improving but still trail best-in-class A/B platforms for depth.
What problems is the product solving and how is that benefiting you?
Self-serve product analytics: funnels, retention, and pathing without waiting on data teams. Benefit: faster decisions and fewer ad hoc SQL requests.
Activation and lifecycle insights: cohorts and journeys reveal drop-offs and aha moments by segment. Benefit: higher conversion and retention.
Unified metrics and governance: consistent event taxonomy plus warehouse/CDP integrations. Benefit: trusted source of truth and end-to-end visibility.
Activation and lifecycle insights: cohorts and journeys reveal drop-offs and aha moments by segment. Benefit: higher conversion and retention.
Unified metrics and governance: consistent event taxonomy plus warehouse/CDP integrations. Benefit: trusted source of truth and end-to-end visibility.
Helpful dashboard of all analytics data clearly visualized but many toggles
What do you like best about the product?
There are many different variations of how to visualize our business metrics data that is helpful with technical and non-technical users. Customer support is helpful too with any questions and integrates nicely with existing metric data. Dashboards I create on Amplitude are shown many times to my team to help guide decisions.
What do you dislike about the product?
Amplitude has very many toggles that requires a steeper learning curve in order to create dashboards. The options are great but the ability to have a simplified view of all data is lacking to be able to quickly visualize metrics.
What problems is the product solving and how is that benefiting you?
Visualizing metrics data that is gathered in near real-time that I can show to my team. Filterable options are helpful too among the different monitors options and queries.
Like/Dislike about Amplitude - a review from Amazon Music user
What do you like best about the product?
User-friendly interface and intuitive visualization tools
Powerful user behavior tracking and funnel analysis
Cohort analysis capabilities
Real-time data processing
Easy event tracking implementation
Good documentation and customer support
Ability to create custom metrics and events
Collaboration features for teams
Powerful user behavior tracking and funnel analysis
Cohort analysis capabilities
Real-time data processing
Easy event tracking implementation
Good documentation and customer support
Ability to create custom metrics and events
Collaboration features for teams
What do you dislike about the product?
Can be expensive for larger data volumes
Query performance can slow down with complex analyses
Learning curve for advanced features
Limited data export options
Some features require higher-tier plans
SQL functionality is somewhat limited compared to pure analytics databases
Data retention policies may be restrictive
Some users report occasional UI lag with large datasets
Note: I should mention that I don't directly use Amplitude Analytics, so this is based on general user feedback and reviews. Your experience might vary depending on your specific use case and needs.
Query performance can slow down with complex analyses
Learning curve for advanced features
Limited data export options
Some features require higher-tier plans
SQL functionality is somewhat limited compared to pure analytics databases
Data retention policies may be restrictive
Some users report occasional UI lag with large datasets
Note: I should mention that I don't directly use Amplitude Analytics, so this is based on general user feedback and reviews. Your experience might vary depending on your specific use case and needs.
What problems is the product solving and how is that benefiting you?
Track A/B experiment data.
Amplitude is best in class
What do you like best about the product?
Amplitude was super easy to setup and have been a great tool for us to analyze our product. We leverage it every day and have a number of reports that we look at daily.
What do you dislike about the product?
So far we have not seen very many downsides to using the product. Satisfied customer!
What problems is the product solving and how is that benefiting you?
User tracking, customer support
Easy to understand, insights I need!
What do you like best about the product?
I don't have extensive experience working with data tools, however whenever I use Amplitude I am able to quickly get the answers I need, and I find it very easy to navigate.
What do you dislike about the product?
Not much to dislike, it's so easy to navigate and they have so many helpful tool tips.
What problems is the product solving and how is that benefiting you?
I need further insights into user behaviour, and to be able to segment clearly. Amplitude does this all very quickly and easily.
Powerful, data-rich, quick and clean platform for analytics
What do you like best about the product?
helpful dashboards, real time data. Custom dashboards help compare different behaviours easily and accurately by using segmentations, funnel, etc
What do you dislike about the product?
not very intuitive when exploring attribute values associated with an event. also the side modal/dialog does not have an option to close and going back takes you directly to home page having to restart everything from scratch
What problems is the product solving and how is that benefiting you?
understand user behaviour, drop off points, perform comparisons for multiple behaviours available against a specific cohort. overall it enhances decision making
showing 141 - 150