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Reviews from AWS customer

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External reviews

2,661 reviews
from and

External reviews are not included in the AWS star rating for the product.


    Annisa Nur H.

An industrial engineering undergraduate experience using Amplitude Analytics

  • April 29, 2022
  • Review provided by G2

What do you like best about the product?
I am currently an undergraduate and my first time using amplitude is during internship. As an Industrial Engineering undergraduate, I am amazed on how easy collecting data by amplitude for an application product
What do you dislike about the product?
load time. I am not sure if it is because the amount of data in our amplitude account that is too much, or it is because of the amplitude server itself.
What problems is the product solving and how is that benefiting you?
as a product management intern, I mostly use amplitude to support the development ideas by providing some data insight like CVR, CTR, etc.


    Computer Software

Quite comprehensive tool for tracking the behaviour of our users.

  • April 29, 2022
  • Review provided by G2

What do you like best about the product?
Ease of use, many options and quite intuitive.
What do you dislike about the product?
Lack of options in some points, such as adding text boxes and titles when generating dashboards (this is very necessary to be able to generate clear dashboards for business areas that do not have to be experts in the subject). Lack of configuration at some points, such as excluding certain events in some graphs.
What problems is the product solving and how is that benefiting you?
Extraction of information about the funnels for the improvement of our skills and the


    Rafi M.

Best Product Analytics Tool

  • April 29, 2022
  • Review provided by G2

What do you like best about the product?
User-friendly self-service analytics tool where you can do an instant data science just with a few clicks. The most powerful feature is the user persona analysis that can help to understand our users in several clusters then combine it with their retention graphs
What do you dislike about the product?
The pricing is quite expensive even for a mid-sized company. To gain several important features we need to add in extra cash to unlock it. Their cohort function also still needs to have more improvement.
What problems is the product solving and how is that benefiting you?
Understanding how every user's actions and demographics impact retention. Amplitude also allows us to find the "levers" for each activation metrics within the product
Recommendations to others considering the product:
If your company has quite a lot of budget in your pocket, go for Amplitude. This will supercharge your analytics team, a good analytics investment.


    Maria R.

Great Product Analytics tool

  • April 29, 2022
  • Review provided by G2

What do you like best about the product?
Amplitude is very versatile and allow customizations
What do you dislike about the product?
Need to improve and become more user friendly, is difficult to keep things organized
What problems is the product solving and how is that benefiting you?
I can see all the interactions that our users have with our products


    Computer Software

Amplitude is great, but one thing I want is including AND logic

  • April 21, 2022
  • Review provided by G2

What do you like best about the product?
Amplitude is very intuitive; I can build reports easily and quickly. They also have been releasing super useful functionality like Forecasting!
What do you dislike about the product?
Amplitude does not have AND logic -- e.g. % of users that do X AND Y (currently only have X OR Y logic).
What problems is the product solving and how is that benefiting you?
How our users are behaving -- in-month adoption, activation, and retention. Also forecasting to see what are good adoption goals at end of year.


    Computer Software

Great tool for data freaks

  • April 20, 2022
  • Review provided by G2

What do you like best about the product?
- Easy and addicting, you will start creating charts and analyzing data in no time
- Offers many options that let you explore things from different angles in order to get insights
- You can easily create segments/cohorts directly from complex charts
What do you dislike about the product?
- Dashboards offer limited options and customizations of views of the charts
- Dynamic cohorts can't be easily edited
- The user paths option isn't very useful
What problems is the product solving and how is that benefiting you?
- Understanding the performance of the product and being able to measure many different KPIs over time
- Getting actionable insights based on the data and translating them into tangible business gains


    Computer Software

Amplitude lets you quickly understand user behavior patterns and trends

  • April 20, 2022
  • Review provided by G2

What do you like best about the product?
It's very easy and quick to create charts, and dig deeper into interesting user behavior patterns. As a former Data Scientist, now Product Manager, I'm used to playing around with data a lot, but now when I have less time to do so, I use Amplitude to get to insights fast.
What do you dislike about the product?
Some constraints limit me from fully understanding what's going on, but I can directly query the raw data for those questions. It would be great to get clearer definitions on how certain things are calculated.
What problems is the product solving and how is that benefiting you?
Understanding user behavior quickly instead of doing the coding myself that is time-consuming.


    Consumer Goods

Strong diagnostics capability excellent for organisation seeking data democratisation

  • April 20, 2022
  • Review provided by G2

What do you like best about the product?
User Look-Up is an excellent feature for organisations considering data democratisation because in the wealth of data in digital analytics, all users are able to trace their own user path and relevant components for analysis.
What do you dislike about the product?
Dashboarding is not as customisable, with limitations around the layout and filter options (e.g. unable to set filters based on formula). This makes it tough for meaningful visualisations.
What problems is the product solving and how is that benefiting you?
Mobile App performance tracking. Benefits realised include understanding various UI element impressions and click through performance. Also, it is easy to onboard new joiners, within 1 week of joining, we are able to use Amplitude with limited hand-holding.


    Leisure, Travel & Tourism

Great functionality with a somewhat clunky interface

  • April 19, 2022
  • Review provided by G2

What do you like best about the product?
Charts are easy to create and monitor even for non-technical folks.
What do you dislike about the product?
The interface feels outdated and cluttered at times. I think it could be simplified upfront while leaving some functionality for power users under wraps.
What problems is the product solving and how is that benefiting you?
We use Amplitude for understanding user behavior, tracking experiment outcomes, and real-time monitoring of KPI's.
Recommendations to others considering the product:
I'd recommend Amplitude for those looking to make data-informed product decisions


    Jayant C.

User insights within minutes

  • April 19, 2022
  • Review provided by G2

What do you like best about the product?
The array of functionalities such as Funnels, Cohorts, Pathfinder and Ab calculator helps you obtain useful user insights in no time. The pathfinder feature helped me a lot in identifying the most common user paths for quick experimentation.
What do you dislike about the product?
While going through the user's events stream, there is no feature to directly jump to a specific event. Also, one can't find similar user cohorts. There should also be a functionality to filter by Time to convert
What problems is the product solving and how is that benefiting you?
1. finding user's common paths
2. In understanding funnel level performance
3. For creating cohorts and understanding cohort level performance
It reduces my dependency on creating custom SQL queries to find relevant insights