Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Powerful Product Analytics Platform That Drives Data-Driven Decisions
What do you like best about the product?
Amplitude stands out for its intuitive user interface and powerful product analytics capabilities. The ability to easily track user behavior, build cohorts, and visualize funnels helps in uncovering actionable insights quickly. Features like behavioral cohorts, retention analysis, and pathfinder reports make it easy to understand how users interact with a product and identify opportunities for growth. The platform’s real-time analytics and event segmentation are particularly useful for making fast, informed decisions. Additionally, the integrations with tools like Segment, Snowflake, and marketing platforms allow for seamless workflows across the analytics stack.
What do you dislike about the product?
While Amplitude is feature-rich, it can feel a bit overwhelming for beginners due to its advanced capabilities. Setting up proper event tracking requires careful planning and technical involvement, which might be challenging for non-technical teams. The free plan is generous, but some of the most powerful features (like advanced governance, predictive analytics, and deep integrations) are only available in higher-tier plans, which may not be affordable for startups or smaller teams.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand user behavior at a granular level, which was previously a big challenge. Instead of relying on guesswork, we can now track the complete customer journey, identify drop-off points in funnels, and analyze which features drive engagement or retention.
It also solves the problem of siloed data by bringing behavioral, product, and growth analytics into one platform. This has benefited us by enabling data-driven product decisions, better personalization, and higher customer retention. With clear visibility into user actions, we can prioritize product improvements, optimize marketing campaigns, and ultimately drive growth with confidence.
It also solves the problem of siloed data by bringing behavioral, product, and growth analytics into one platform. This has benefited us by enabling data-driven product decisions, better personalization, and higher customer retention. With clear visibility into user actions, we can prioritize product improvements, optimize marketing campaigns, and ultimately drive growth with confidence.
Easy to use analytics with deep insights
What do you like best about the product?
I really like the AI integration, which helps with understanding data patterns and features, and makes it easy to visualize them directly. The platform is simple to use, offers ease of implementation, and its analytical graphs with different parameters make it easy to understand user behavior.
What do you dislike about the product?
Sometimes it’s hard to find certain event properties in the raw format unless you check the JSON. Also, deleting a user ID takes up to 10 days through the API, and it would be much easier if there was a manual option in the portal.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand user behavior by providing clear insights into product usage patterns. It makes it easy to track events, analyze data with different parameters, and visualize results with graphs. This helps our team make better product decisions and improve user experience.
Turning Data into Growth with Amplitude
What do you like best about the product?
Amplitude makes it really easy to understand how users move through our product. The funnel and pathfinder reports are especially helpful in spotting drop-offs, while cohort analysis gives us a clear view of retention and engagement. I like that it’s truly self-serve — our product and marketing teams can pull insights quickly without waiting on data teams. The integrations with tools like Segment and Braze make it even more powerful.
What do you dislike about the product?
The learning curve can feel steep at first, especially for non-technical users. Some advanced features take time to master, and the number of report options can be overwhelming until you get used to the platform. I’ve also noticed that dashboards can feel a bit heavy to load when multiple charts are added.
What problems is the product solving and how is that benefiting you?
Amplitude helps us understand user behavior in detail — from acquisition all the way to retention. It solves the problem of relying too heavily on raw data pulls or engineering support by making analytics self-serve for product and marketing teams. We can quickly spot drop-offs in funnels, measure feature adoption, and track cohorts over time. This has directly helped us improve onboarding flows, increase retention, and make more confident product decisions.
Amplitude offers extensive capabilities without extra effort
What do you like best about the product?
Simple implementation default events, low entry barrier to the tool, extensive capabilities for both basic and advanced analytics, user-friendly interface, plenty of available integrations, and clear documentation, the custom event feature in the interface is very useful.
What do you dislike about the product?
Report building is limited in terms of available features, and sometimes a report with more advanced settings is required.There are only minor variations in how reports can be arranged on the dashboard. At times, certain functionality is missing and cannot be purchased separately, only by upgrading the plan.
What problems is the product solving and how is that benefiting you?
End-to-end analytics. Data from Customer, Intercom, CRM, and ad accounts are consolidated in Amplitude. It allows you to see the full user journey.
Understanding user conversion, showing potential growth points.
Evaluating the impact of website changes based on data.
Channel and advertising analytics for optimization.
Understanding user conversion, showing potential growth points.
Evaluating the impact of website changes based on data.
Channel and advertising analytics for optimization.
A powerful analytics tool
What do you like best about the product?
Granularity of the data, visualizations, ease of share with colleagues
What do you dislike about the product?
Need a bit of learning curve (mostly internally to understand how data is prepared)
What problems is the product solving and how is that benefiting you?
Users' adoption, engagement, stickiness and retention through features we launch. Also global KPIs
Easy to use as a marketer
What do you like best about the product?
It's easy to use and duplicate graphs from previous analyses. I also really enjoy how easy it is to make a dashboard so my team can keep track of kep campaigns and events.
What do you dislike about the product?
I wish the error messages were more detailed so I know how to fix issues I come across when creating charts.
What problems is the product solving and how is that benefiting you?
Amplitude helps us know which marketing efforts are paying off. Our CRM system also has very limited A/B testing capabilities so through amplitude we can set up tracking to test more and track what performs the best.
Pleasant and Insightful Analytics!
What do you like best about the product?
The most helpful things about Amplitude are honestly the simplicity and intuitive of the platform. I tend to use it everyday in my work as a Product Manager and found that its both great for getting quick insights/high level understandings of my features, but also allows me to very easily deep dive into any specific metric and look further into it. The way the dashboards change live in response to your edits and nothing feels clunky or awkward to use make it a breeze to go in and just try and figure things out, even if the dashboards dont work at first. I truly enjoy the tinkerability the platform shows and how much you can learn from just one session of creating dashboards and messing around!
What do you dislike about the product?
The only downside I have to using Amplitude right now is that at times it can be difficult to figure why some charts may not be working or to understand what type of chart would be best for the visualization I am trying to build. This is also due to my limited statistics knowledge, but it would be very cool to see Amplitude build out some education features in their product to help educate users as they use the product, building their statistics knowledge alongside working with actual data.
What problems is the product solving and how is that benefiting you?
Amplitude is the engine that powers our customer analytics in any experience we provide them. With the app, we are able to solve the problem of understanding our customer behavior at a deeper level and tracking across a customer experience what they are seeing, where they are going, and what in their experience might not be matching up to their (or our) expectations.
The benefit from Amplitude is massive! Being able to understand a whole customer journey in a non-bias way is massive for my product analytics, and it helps us with decision making on how we build our experiences.
The benefit from Amplitude is massive! Being able to understand a whole customer journey in a non-bias way is massive for my product analytics, and it helps us with decision making on how we build our experiences.
Discovering my product has been incredible!
What do you like best about the product?
That i can understand my user behavior, getting to know how is the adoption of new functionalities, the frequency of use, and also track when there's an issue in my platform.
What do you dislike about the product?
It has so many advanced features that it’s difficult for someone new to understand how to use them properly. Although the documentation is extensive, it’s not always easy to find practical examples or real use cases.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics helps us track the adoption of new features and understand user behavior across different payment methods. By analyzing how users select and complete trips with each payment option, we can identify friction points, optimize the flow, and measure the impact of changes in real time. This visibility allows us to make data-driven decisions that improve conversion rates and enhance the overall user experience
Powerful self-serve product analytics that actually gets used
What do you like best about the product?
It is easy to get real answers without waiting on the data team. Funnels, retention and path analysis feel natural and I can go from a hunch to a chart in minutes. Cohorts are my favorite part because I define a segment once and reuse it across reports and the dashbaord. For ease of use I would call it simple enough for PMs and marketers after a short ramp, but still powerful when you need to dig in.
For ease of implementation we added the web snippet and mobile SDKs and instrumented our core events in a single sprint. The tracking plan and event dictionary helped us avoid messy names. Docs were clear and the sample code saved us hours.
For customer support our CSM actually follows up, not just a bot. Tickets get a same day reply most of the time and the office hours were super helpful during onboarding. I wish some replies were less templated, but overall they are responsive and kind.
For frequency of use I am in Amplitude almost every day. I check a few core dashboards in the morning, then build ad hoc funnels a couple times a week. Leadership reviews the weekly product report straight from Amplitude links, which keeps us aligned.
For ease of integration it plays nicely with our CDP and warehouse. We send cohorts to our messaging tool, share charts to Slack, and backfill data from the warehouse without drama. Setting up permissions across spaces was a bit wierd at first, but once we set a convention it stuck.
For ease of implementation we added the web snippet and mobile SDKs and instrumented our core events in a single sprint. The tracking plan and event dictionary helped us avoid messy names. Docs were clear and the sample code saved us hours.
For customer support our CSM actually follows up, not just a bot. Tickets get a same day reply most of the time and the office hours were super helpful during onboarding. I wish some replies were less templated, but overall they are responsive and kind.
For frequency of use I am in Amplitude almost every day. I check a few core dashboards in the morning, then build ad hoc funnels a couple times a week. Leadership reviews the weekly product report straight from Amplitude links, which keeps us aligned.
For ease of integration it plays nicely with our CDP and warehouse. We send cohorts to our messaging tool, share charts to Slack, and backfill data from the warehouse without drama. Setting up permissions across spaces was a bit wierd at first, but once we set a convention it stuck.
What do you dislike about the product?
There is a learning curve once you move past the basics. Advanced formulas and very specific cohort logic take practice and I still trip over it ocassionally. If you rush the event schema you will spend time on cleanup later, so plan that upfront. The interface can feel busy and sometimes I forget where a chart was saved. Pricing is fair but can grow with event volume, so governance and archival matter. Export options could be a little more flexible. None of these are deal breakers. Overall I would definately reccommend it for teams that want trustworthy product analytics that people actually use.
What problems is the product solving and how is that benefiting you?
As a business analyst, the biggest problem Amplitude solves for us is turning messy product behavior into clear, trustworthy insigts that anyone on the team can use. Before, I spent hours writing SQL and reconciling dueling numbers from different tools. Now we have one place to explore the journey from first touch to retention, and I can answer most questions in minutes instead of days.
It closes our self serve gap. Product managers, designers and even support leads can build funnels and retention views on their own, so I am not a bottleneck anymore. That speed shows up in real work. We spot where users drop off, build a cohort right from that step, and send it to marketing or in app messaging. The loop from finding a problem to acting on it is much shorter.
Amplitude also fixes our definition drift. The tracking plan and event dictionary force us to agree on names and properties. That sounds boring, but it means we finally have one source of truth for activation, engagement and upgrade. Execs look at the same dashbaords we do, which reduces the debate and focuses us on the decision.
For prioritizaiton, the impact analysis is gold. I can slice usage by persona, plan tier or region and show which features actually drive repeat visits and revenue proxy metrics. That makes roadmap talks way less opinion driven. When we ship, I use cohorts and baseline retention to show if a change really moved the needle or if it was just noise.
Integrations help too. We bring in warehouse attributes, backfilled when needed, and send audiences back out to our messaging tools. That keeps our campaigns aligned with real product behavior, not just guesswork.
Net benefit is faster cycle time, fewer rework loops, and clearer accountability. I spend less time pulling data and more time explaining what it means. Even with the ocassional learning curve and a UI that can feel busy, the day to day value is obvious. It helps our team make better decisions, quicker, and with confidence that the numbers are right.
It closes our self serve gap. Product managers, designers and even support leads can build funnels and retention views on their own, so I am not a bottleneck anymore. That speed shows up in real work. We spot where users drop off, build a cohort right from that step, and send it to marketing or in app messaging. The loop from finding a problem to acting on it is much shorter.
Amplitude also fixes our definition drift. The tracking plan and event dictionary force us to agree on names and properties. That sounds boring, but it means we finally have one source of truth for activation, engagement and upgrade. Execs look at the same dashbaords we do, which reduces the debate and focuses us on the decision.
For prioritizaiton, the impact analysis is gold. I can slice usage by persona, plan tier or region and show which features actually drive repeat visits and revenue proxy metrics. That makes roadmap talks way less opinion driven. When we ship, I use cohorts and baseline retention to show if a change really moved the needle or if it was just noise.
Integrations help too. We bring in warehouse attributes, backfilled when needed, and send audiences back out to our messaging tools. That keeps our campaigns aligned with real product behavior, not just guesswork.
Net benefit is faster cycle time, fewer rework loops, and clearer accountability. I spend less time pulling data and more time explaining what it means. Even with the ocassional learning curve and a UI that can feel busy, the day to day value is obvious. It helps our team make better decisions, quicker, and with confidence that the numbers are right.
Amplitude empowers us with accessible user analytics, building a shared, data-informed culture.
What do you like best about the product?
Honestly, what I like best is that it lets you get answers to real questions about how people are using your product.
For starters, you can zoom in on super specific groups of users. Instead of looking at everyone, you can focus on just the people who, for example, signed up last month but haven't used a key feature yet. It helps you stop guessing and start knowing.
I also love how you can see the exact path people take through your app or website. It’s like seeing a trail of footsteps that shows you where they get confused or stuck, which is incredibly helpful for figuring out what to fix.
And maybe the best part is that you don't need to be a data genius to use it. It’s simple enough that our founders, product managers and marketers can find their own answers, which means everyone on the team can talk about what’s really happening with our users
For starters, you can zoom in on super specific groups of users. Instead of looking at everyone, you can focus on just the people who, for example, signed up last month but haven't used a key feature yet. It helps you stop guessing and start knowing.
I also love how you can see the exact path people take through your app or website. It’s like seeing a trail of footsteps that shows you where they get confused or stuck, which is incredibly helpful for figuring out what to fix.
And maybe the best part is that you don't need to be a data genius to use it. It’s simple enough that our founders, product managers and marketers can find their own answers, which means everyone on the team can talk about what’s really happening with our users
What do you dislike about the product?
First off, it can be a real beast to learn. It's not a tool you just pick up in an afternoon. You have to genuinely invest time to get the hang of it, which is tough when you just need a quick answer to a question.
It can also get seriously expensive, fast. The price is often tied to how much you use it, so the bill can creep up on you as your company grows. For smaller teams or startups, that price tag can be a real deal-breaker. We at MyMentalPal were on a scholarship programme last year, but have now opted for a paid plan.
Finally, the initial setup can be a nightmare. Everything depends on getting your data tracking right from day one. That means a ton of planning and help from developers, and if you get that part wrong, it's incredibly difficult to fix later.
It can also get seriously expensive, fast. The price is often tied to how much you use it, so the bill can creep up on you as your company grows. For smaller teams or startups, that price tag can be a real deal-breaker. We at MyMentalPal were on a scholarship programme last year, but have now opted for a paid plan.
Finally, the initial setup can be a nightmare. Everything depends on getting your data tracking right from day one. That means a ton of planning and help from developers, and if you get that part wrong, it's incredibly difficult to fix later.
What problems is the product solving and how is that benefiting you?
The biggest problem Amplitude solves is that it stops us from just guessing what our users are doing. Before, it felt like we were flying blind. We knew people were signing up, but we had no idea what happened after that.
Now, I can answer really important questions. For example, I use the 'funnels' feature all the time to see exactly how many people complete a class from start to finish. It shows me the precise step where they get stuck or just give up, so we know what part of the class experience isn't working.
It's the same for our business goals. I can track the entire path from someone signing up for a free trial to the exact moment they pay for a subscription. Finding the drop-off points in that journey is huge—it tells us exactly what we need to fix to get more paying customers.
So, the benefit is simple: We're making decisions based on what people actually do, not on what we think they do."
Now, I can answer really important questions. For example, I use the 'funnels' feature all the time to see exactly how many people complete a class from start to finish. It shows me the precise step where they get stuck or just give up, so we know what part of the class experience isn't working.
It's the same for our business goals. I can track the entire path from someone signing up for a free trial to the exact moment they pay for a subscription. Finding the drop-off points in that journey is huge—it tells us exactly what we need to fix to get more paying customers.
So, the benefit is simple: We're making decisions based on what people actually do, not on what we think they do."
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