Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude makes data analytics simple to pull for non-technical people
What do you like best about the product?
I love that the software feels approachable for people who don't have previous experience doing data analytics. As a product manager, using data to make decisions is increasingly important and often times, learning this new skill can be intimidating. I appreciate that Amplitude feels like a tool that non-analysts can understand.
What do you dislike about the product?
While the pre-built reports are super useful in helping teams produce the industry-standard types of reports on engagements and funnel analysis, the process of customizing a view feels rather confusing. I appreciate the help text in the info bubbles and the pages with definitions but I wish there were training videos I could access online to help with customization.
What problems is the product solving and how is that benefiting you?
We are solving the problem of understanding what our customers want to use our app for and how we can drive more meaningful engagement.
One of the Best Solutions for E-Comm - Best in class Product Analytics
What do you like best about the product?
ROI accomplishments would not have been achieved as quickly (or at all) without this product. It allows me to drill down to a product ROI and ad cost for programs across more granularly-focussed marketing channels across web and mobile! So instead of looking at ROI for search, I can more easily drill down to ad cost for target markets and optimize product offerings, marketing, messaging, etc. to continue to make significant efficiency improvements. Before, I would use my own methodologies and Excel spreadsheets which I still refer to, but this platform has given me new ideas in an easy to use interface with the benefit of speed and efficiency gains by taking out my personal admin/setup activities for running my own basic spreadsheet analytics.
What do you dislike about the product?
I wish I had this product 5 years ago. Standard analytics is great and I prefer to have multiple platforms to compare analytics methodology for standard metrics since variations sometimes help us to gain insight into our own KPIs and it's always good to be able to speak to the differences between more niche analytics platforms like Amplitude vs. let's say GA, etc.
What problems is the product solving and how is that benefiting you?
Currently looking at how to make mobile e-commerce more efficient and targeted to boost ROI there. So far the focus has been on online and the basics, but mobile and tablet are a big push for clients as well as my small business and there are a lot of areas for creating niche markets using a combination of mobile analytics and customer analysis and it's exciting to find these untapped opportunities to incrementally improve ROI.
Recommendations to others considering the product:
This is a great platform for those interested in a tool that integrates mobile analytics and dives into measuring things that are product analytics specific to remain competitive.
It is a useful and detailed tool
What do you like best about the product?
Particularly in what concerns me at the work level is very useful because it has the necessary details to perform a real search, it is interesting data that works above all latitude and Altitude. All information provided is used to the fullest.
What do you dislike about the product?
It is certainly a very complete application however for the end user it is always more comfortable if that information is shown in a more graphic way. If you apply more graphics would be a bit more friendly to the naked eye.
What problems is the product solving and how is that benefiting you?
The most important is to facilitate the location of the client this prevents authentic frauds for our system.
Recommendations to others considering the product:
It would be great to be complemented with more graphics, something that contributes to the visual part and remove a little what is not in the way that the information shows.
User friendly experience
What do you like best about the product?
The tool is extremely user friendly. The documentation is easy to understand. The support is fairly quick.
What do you dislike about the product?
The date selection is only 365 days. The product has been live longer than that.
What problems is the product solving and how is that benefiting you?
Behavioral cohorts. Creating user buckets made my analyses fairly easy. User paths are helpful in tracking the exact journey of the user and helps me track the drop offs
Recommendations to others considering the product:
Easy access to the sql tab would be helpful
Amplitude for Mobile Games Analytics
What do you like best about the product?
I like that I can easily compare multiple different data sets and use formulas to express ratios and the like. I also like that the interface makes it a breeze to add WHERE and GROUP BY clauses, and really adds in the speed of chart creation and gaining quick visual insights.
What do you dislike about the product?
I don't seem to be able to create charts that combine data of an app across multiple platforms, so for instance I can't use Amplitude to create overview dashboards related to how an app does on iOS, Google Play and Amazon combined.
What problems is the product solving and how is that benefiting you?
The speed to meaningful visualization without requiring backend engineers running complicated queries has been our biggest benefit from using Amplitude. Via custom events we can analyze how users interact with certain features, react to newly introduced features, and we're able to correlate that with install sources thanks to the integration of Amplitude and our attribution partner.
Recommendations to others considering the product:
If you like to make a lot of custom dashboards, Amplitude makes it a quick and effective process.
Change.org use of Amplitude for Product / User Analysis
What do you like best about the product?
Interface ease of use.
Easy setup for fast experimentation, A/B testing.
Amplitude product team new feature velocity faster than our ability to learn, initiate new capabilities. :)
Easy setup for fast experimentation, A/B testing.
Amplitude product team new feature velocity faster than our ability to learn, initiate new capabilities. :)
What do you dislike about the product?
Property volume limits.
User segmentation can be tricky, at times we have trouble reconciling amplitude results with direct queries.
User segmentation can be tricky, at times we have trouble reconciling amplitude results with direct queries.
What problems is the product solving and how is that benefiting you?
Realtime awareness: of key funnel performance.
Velocity. Has allowed us to increase our experiment velocity significantly.
Velocity. Has allowed us to increase our experiment velocity significantly.
Excellent Product to Understand the User Journey
What do you like best about the product?
2 things that differentiate Amplitude from many other products
- Trends of the Funnels - that also split by Device, channel, Page type etc which shows where the trends are changing
- Typical User journey of any given case to understand what users clicked
- Trends of the Funnels - that also split by Device, channel, Page type etc which shows where the trends are changing
- Typical User journey of any given case to understand what users clicked
What do you dislike about the product?
Timeline comparison isn't available on Amplitude to see the changes in trends over 2 or more time frames
What problems is the product solving and how is that benefiting you?
- The trend of Funnels helped us check if things went wrong on some page/ channel or device and corrective measures were taken impromptu
- The User journey helped us to figure out what deviates the User from achieving the desire Goals. This helped us improve conversion significantly.
- The User journey helped us to figure out what deviates the User from achieving the desire Goals. This helped us improve conversion significantly.
Recommendations to others considering the product:
It's a very User friendly product, easy to set up and see reports/ dashboards.
Great tool that enables everyone to get involved with metrics.
What do you like best about the product?
1) The tool is super user friendly enabling everyone in our company to get involved with metrics
2) It's fast, making this great to answer business questions in a couple of minutes
3) We get new features regularly.
2) It's fast, making this great to answer business questions in a couple of minutes
3) We get new features regularly.
What do you dislike about the product?
Sometimes we need to do analysis with custom sql queries.
- example: statistical analysis of certain event (std, min, max)
- when want to use a different x-axis than time (example: user days since install)
- example: statistical analysis of certain event (std, min, max)
- when want to use a different x-axis than time (example: user days since install)
What problems is the product solving and how is that benefiting you?
- Monitoring metrics
- analyzing user behavior
- controlling ab tests (we do final measurements with other tools)
- finding bugs (specially when we release new version)
- analyzing user behavior
- controlling ab tests (we do final measurements with other tools)
- finding bugs (specially when we release new version)
Great for communicating analytics
What do you like best about the product?
It's easy to customize the visualizations to show the specific piece of information that you are looking for, which makes it easy to communicate with lots of different teams. Engineering wondering about the adoption of a new version? Product wondering if membership numbers are rising? Marketing wondering the effect of their latest campaign? Easy to share and easy to understand.
It is also the one place all of our platform data can be joined up. No more digging between Apple and Play Store and GA reports and attempting to join that data in a spreadsheet.
The product is also really dynamic in its ability to create Cohorts of users based on their specific actions and properties.
It is also the one place all of our platform data can be joined up. No more digging between Apple and Play Store and GA reports and attempting to join that data in a spreadsheet.
The product is also really dynamic in its ability to create Cohorts of users based on their specific actions and properties.
What do you dislike about the product?
When you are using this to aggregate data from several different sources or platforms, it can be difficult to ensure that all of those platforms are aligned and joined as expected in Amplitude. It seems as though their product team is working to find better ways to handle this outside of your own engineering teams efforts, but there always appear to be small errors in our data that go undetected.
What problems is the product solving and how is that benefiting you?
We are unifying our data in Amplitude, even using it to pull in info from other third parties that provide us with valuable attribution and messaging details for our customers. It is the one source of truth that our company has. This is a huge benefit when the team has a single place to look when we answer our business questions.
Recommendations to others considering the product:
Ensure that your CSM really helps you understand the details of implementation and ensures that you have a solid plan moving in. Errors during this stage can prolong the process of getting valuable data for some time.
Quick and Easy
What do you like best about the product?
Amplitude provides an easy to understand platform to analyze and track lots of data. The different types of charts and formulas that you can use provide a robust way to visualize data points to show performance. Users should be able to pick up the program without much prior knowledge of such platforms.
What do you dislike about the product?
Basic queries can be easy, but more understanding of the tools may be needed to create specific analyses.
What problems is the product solving and how is that benefiting you?
We use Amplitude to track specific user behavior so we can better suit our products to their needs. It is easy to track tests so we can see what performs better. We have been able to make key decisions based on our findings from the data.
Recommendations to others considering the product:
It is useful to have some introduction to the platform by someone with prior knowledge.
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