Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Best way to see what's working and what's not
What do you like best about the product?
We love the funnel and cohort features and seeing how things are going with new releases.
What do you dislike about the product?
Just getting the most out of it as a scholarship tier. We have struggled with new user metrics not matching our own data.
What problems is the product solving and how is that benefiting you?
We smoothed out our sign up flow by using UX research and Amplitude to make sure our new users were getting through sign up with minimal friction.
Awesome Platform
What do you like best about the product?
It's user friendly and allows for a lot of data manipulation
What do you dislike about the product?
Nothing as of now. The platform is still very new to me so still learning
What problems is the product solving and how is that benefiting you?
Using the data to understand our members behavior on our site. Understanding their buying behavior
So easy to use
What do you like best about the product?
We have lots of different people working in different district, but it's super easy to use so everyone can access data so easy
What do you dislike about the product?
Since we are startup and we are super young(1yr), it's easy for us to make mistakes in taxonomy. But the plugin to fix it is way too expensive
What problems is the product solving and how is that benefiting you?
Data visualizing, everyone can access data so easily
Easy to use Analytics tool
What do you like best about the product?
Amplitude Analytics is a great tool for keeping track of your customer data, it has a clean and easy to use user interface. The best thing is that it doesn't require any analytical skills, and lets you perform all kinds of analysis with the ease of just clicking a button.
What do you dislike about the product?
Managing and tracking a funnel of data is easy, although when you need to break it down by customers, you can not do it, and it offers little insight.
What problems is the product solving and how is that benefiting you?
We use Amplitude Analytics mainly for tracking the funnels of customers coming in and out through our platform, as well as the ratings of our apps.
great real time analytics
What do you like best about the product?
- Truly real-time
- Allows sending personal user data to glue accounts together.
- Allows sending personal user data to glue accounts together.
What do you dislike about the product?
Default code snippet requires some tweaks for us, as well as an interface for pushing events to Amplitude. I wish they would have just settings for setting it up on their server side, without modifications of the website's code.
What problems is the product solving and how is that benefiting you?
Investigating user experiences for a particular group of users(for example, what's common about customers people who stopped using our product)
Powerful product analytics for digging in or telling the larger story through data
What do you like best about the product?
Amplitude can help you cut your data in a lot of ways but it doesn't feel immensely overwhelming (i mean this as a positive). All powerful data products for business have a learning curve. I also like how Amplitude has focused on helping you tell a story with your data via their Notebook ability.
What do you dislike about the product?
Mainly that its capabilities are so immense that you have to spend time practicing and playing with data. It isn't so relevant when not your data because you don't care. So the best way to learn is having real questions.
You also will need to know your event schema and that's always hard when you aren't helping to define it and joining and existing team. Not Amplitude's fault however.
You also will need to know your event schema and that's always hard when you aren't helping to define it and joining and existing team. Not Amplitude's fault however.
What problems is the product solving and how is that benefiting you?
Understanding how users move through a product. How many activate or do a behavior. What segment does a given behavior of interest. From digging into one user to troubleshoot to telling a story with analytic visuals and commentary.
Recommendations to others considering the product:
You have to try it to see if it will work for you. It's very powerful but like all tools that require investment in setup you really need to be thoughtful about maintaining the events become the inputs to know what's going on with your users in your product!
Amplitude is key for us to measure the effectiveness of our product
What do you like best about the product?
The charting and graphing capabilities of Amplitude are fantastic. I never feel as though I don't have the visualization that I need. The cohort capabilities are helpful because I can upload a CSV or do a cohort based on the product data that we have. The dashboards available make it easy to organize our charts. It also helps that "saving over" what someone else has done is near impossible.
What do you dislike about the product?
I wish the color customization was something that either they had or was easier.
What problems is the product solving and how is that benefiting you?
We need Amplitude to determine the product retention we have as well as do testing to see if changes or experiments are working. The data is huge in eliminating the assumptions that generally come with product decisions.
Recommendations to others considering the product:
Amplitude is the best product I have used for software product specific reporting. If your team has set up your events in the proper way then there is a ton data you can uncover. Sometimes there are things within the tool that I didn't know existed and they end up providing us with the insight we wouldn't otherwise have. This just allows us to serve our customers and users better because we know what they want and use.
Nice but expensive
What do you like best about the product?
Ability to build a lot of breakdowns, download user id's
What do you dislike about the product?
Price - it's very expensive; can't see all charts in one place
What problems is the product solving and how is that benefiting you?
Analytics for mobile apps; best analytical tool so far
Perfect non-anonymous analytics for small businesses
What do you like best about the product?
Very generous free tier. Nice chart design. A lot of ways and tools to analyze the data I get. Ability to track individual users separately and see their paths.
What do you dislike about the product?
Complicated to setup (have to have some programming skills even to track even page views correctly. A bit unintuitive interface
What problems is the product solving and how is that benefiting you?
Analyzing and optimizing funnel (including AB tests), tracking retention, analyzing channels of traffic and it's profitability.
Recommendations to others considering the product:
If you have a developer in your team and some time to get used to the interface, it will definitely worth it!
Great tool. But hard to keep engagement
What do you like best about the product?
I like how it is able to give high level metrics. It provides details on number of users using the software, how often they have clicked etc. And that helps me provide stats to my stakeholders on the product usage. Qualtrics surveys needed to understand what features were driving usage and therefore retention and what they could do to improve it. An in-house built solution could not deliver on providing these insights. Amplitude was very helpful to get these insights for my team and I. I understand what makes users tick, and am able to rapidly release better product experiences.
What do you dislike about the product?
I have two issues.
1. It does not get granular enough. Does not show me the deep dive metrics that I can see to understand the why.
2. It is not engaging. It should have a better way to let me know when there are anomalies in my data.
3. While the pre-built reports are super useful in helping teams produce the industry-standard types of reports on engagements and funnel analysis, the process of customizing a view feels rather confusing.
1. It does not get granular enough. Does not show me the deep dive metrics that I can see to understand the why.
2. It is not engaging. It should have a better way to let me know when there are anomalies in my data.
3. While the pre-built reports are super useful in helping teams produce the industry-standard types of reports on engagements and funnel analysis, the process of customizing a view feels rather confusing.
What problems is the product solving and how is that benefiting you?
I use this to understand how often a product is used, the type of users and customers using the product and what features are not used as much as expected. That allows me to prioritize on the product roadmap.
Recommendations to others considering the product:
Great software. Try it out!
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