Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude Analytics is a great tool for measuring site and app analytics
What do you like best about the product?
It is easy to check API health, receipt trend, conversion rates from one step to another. Also, it is a great help in trying to figure out the patterns when something is not working.
What do you dislike about the product?
When you don’t follow their event guidelines it’s hard to use their other features like user flow.
Sometimes events are too much so we have to throttle them as a result we are not able to use it to measure absolute numbers.
Sometimes events are too much so we have to throttle them as a result we are not able to use it to measure absolute numbers.
What problems is the product solving and how is that benefiting you?
We are measuring funnel metrics and other key product metrics. Anyone can independently use the tool without having any knowledge of sql
Recommendations to others considering the product:
It’s a great tool if you’re low on analytics bandwidth in the company. Many out of box solutions are really good
Useful
What do you like best about the product?
Funnel analysis to track conversion rate
What do you dislike about the product?
Not sure how else Amplitude can helps me
What problems is the product solving and how is that benefiting you?
Assess usage, conversion rates
Great ootb analytics tool
What do you like best about the product?
Love the plug and play reporting, love the support team, love the usability of all this.
What do you dislike about the product?
Our company is at the point where we needed more advanced reporting that ties data from a lot different sources, that is cut more granularly.
What problems is the product solving and how is that benefiting you?
We understand so much about our users and how they use our product from their first moment of engagement, to conversion, to retention. My favorite part is the easy dashboarding for stakeholders.
Recommendations to others considering the product:
Great tool for data-shy orgs that don't need a custom in house solution.
Staff Engineer
What do you like best about the product?
I have been very excited about the opportunity to define my own custom dashboards and charts. Recently, I created a dashboard for other engineers in the team to get status on the overall health of the application. I instrumented events for things such as page performance, purchasing flow user errors & success. Having these events in place gives me great confidence in being able to confidently operate our product.
I also find that the developer documentation is good and that it is readily available. When I introduced Amplitude to the codebase and started evangelizing to other teams, I was able to refer to the developer documentation, which made integration easy.
I have also found the recent addition of slack integrations helpful. Before I did not have visibility on when team members added new charts, but now seeing these changes is easy.
I also find that the developer documentation is good and that it is readily available. When I introduced Amplitude to the codebase and started evangelizing to other teams, I was able to refer to the developer documentation, which made integration easy.
I have also found the recent addition of slack integrations helpful. Before I did not have visibility on when team members added new charts, but now seeing these changes is easy.
What do you dislike about the product?
There were some problems earlier with at older versions of amplitude SDK that wrote quite large cookies in the browser, which resulted in 431 HTTP errors in the product. I notice that this is happening less frequently now, but due to running multiple instances of Amplitude under the same domain when using iframes, we still see this error pop up every now and then.
I posted a few questions to Amplitude recently about their suggestions on best practices on how to instrument a few events, but unfortunately I did not hear back. Perhaps this was a mistake, but perhaps offering more help on this front would be nice.
I posted a few questions to Amplitude recently about their suggestions on best practices on how to instrument a few events, but unfortunately I did not hear back. Perhaps this was a mistake, but perhaps offering more help on this front would be nice.
What problems is the product solving and how is that benefiting you?
We are tracking various user funnels, feature use across different screen sizes, tracking page performance & errors etc.
Recommendations to others considering the product:
When instrumenting amplitude events, think what is the question you are trying to answer first.
Approachable UI for non-technical users, but somewhat limited in client event schema flexibility
What do you like best about the product?
The cloud-based architecture is great for non-technical people--no local drivers or software required to start viewing or creating dashboards and it's easy to share and collaborate with others.
What do you dislike about the product?
Amplitude requires almost perfect forward clairvoyance. Without knowing exactly which event properties you want to transform and how you will use them so you can implement them in your product's client events, I feel more drawn to a data warehouse querying interface than Amplitude. Since I can't self-service these transformations, I have to ask our engineering team to explicitly send the results of a transformation (adding eng time cost and taking up event space within Amplitude) or ask for something custom, which are both not ideal alternatives.
What problems is the product solving and how is that benefiting you?
Amplitude helps us quickly see product usage metrics without needing to set up complex data pipelines. We really enjoy the integrated data platform that includes both ingestion and processing, as well as the lightweight and opinionated visualizations and analyses that are easy to set up in Amplitude.
Recommendations to others considering the product:
If you are looking for an easy, well-structured product and behavioral analytics platform, Amplitude is an excellent choice. However, be aware that Amplitude cannot replace the full spectrum of data needs at a growing technology company, namely data warehousing and querying.
Amplitude has come so far!
What do you like best about the product?
The ability to quickly spin up a chart to answer a question I have, is easier than ever. Also, the new Data Governance tools give product analytics folks the ability to finally take control of data governance, which is far more important than most folks realize. I love that I can rename event names or property values on the fly. It makes the eng/dev process much faster so I don't always need to get engineering to change the values on the backend. Furthermore A/B Significance monitors are a great touch within the funnel tool.
What do you dislike about the product?
Session level analytics NEEDS to be here. If amplitude wants to be the centralized location for analytics teams, this is a must. I want to be able to understand my user acquisition funnels alongside my in-app/site analytics. "Users who come from Organic Search typically go onto consume X-amount of content and create Y-number of posts..." This is invaluable data. I don't like have to switch between GA and Amplitude to guess this.
What problems is the product solving and how is that benefiting you?
Mainly focused on supporting our product team monitor new feature growth. Really enjoy AB significance monitoring with the funnel view. We've been able to quickly iterate on features that are performing poorly and turn them to success stories (such as our New Desktop Post Page).
Recommendations to others considering the product:
If you're new to the platform -- start with your Product team and teach them how to use it to make decisions -- Others will want it. But get product EXCELLENT at using it before trying to serve ALL team members at once.
A good tool for event-based data
What do you like best about the product?
The visualizations are really nice - easy to read.
What do you dislike about the product?
It's not very intuitive to learn - knowing which types of visuals to use.
What problems is the product solving and how is that benefiting you?
Funnel conversion for marketing campaigns.
Recommendations to others considering the product:
Dive into the data integrations to really understand the full power of the tool.
Lots of features, need time to understand
What do you like best about the product?
Setting up new charts is easy.
The query-like UI to create new charts (we use funnel analysis quite heavily) makes it simple to target what we need when it comes to creating event data sequences. It takes a matter of minutes for us to set up a new funnel analysis to monitor how users are using new parts of our application flow.
Coming from a Google Analytics background, Amplitude gives way more degrees of granularity and configuration when it comes to implementing your user journey analysis (a.k.a funnel analysis).
The query-like UI to create new charts (we use funnel analysis quite heavily) makes it simple to target what we need when it comes to creating event data sequences. It takes a matter of minutes for us to set up a new funnel analysis to monitor how users are using new parts of our application flow.
Coming from a Google Analytics background, Amplitude gives way more degrees of granularity and configuration when it comes to implementing your user journey analysis (a.k.a funnel analysis).
What do you dislike about the product?
More recently, i found the need to save charts and partially completed parts of a dashboard.
A nice to have would be a bookmarked charts area so that it's easier for my team to collaborate on building charts together.
I see that we have that already for dashboards.
It's great that I can search for dashboards by team space, but for other areas such as cohorts, I find it odd that I can't filter them by team space. Seems like a missed opportunity here. As an example, our company has over 500 staff that interact with Amplitude. Although not every staff member would create their own cohort, it still remains hard to look for the cohorts my team cares about.
A nice to have would be a bookmarked charts area so that it's easier for my team to collaborate on building charts together.
I see that we have that already for dashboards.
It's great that I can search for dashboards by team space, but for other areas such as cohorts, I find it odd that I can't filter them by team space. Seems like a missed opportunity here. As an example, our company has over 500 staff that interact with Amplitude. Although not every staff member would create their own cohort, it still remains hard to look for the cohorts my team cares about.
What problems is the product solving and how is that benefiting you?
The main goal of our team is to create a self serve onboarding experience for our product so that users can get started sooner without needing human assistance.
We are trying to understand where the largest drop-off points are in task completion and what interactions the users have done leading up to completing said tasks.
Amplitude has helped us easily create these journey visualizations and in doing so, we were able to quickly iterate on our flows and test our new hypothesis around why we believe a certain UI flow is working vs another.
We are trying to understand where the largest drop-off points are in task completion and what interactions the users have done leading up to completing said tasks.
Amplitude has helped us easily create these journey visualizations and in doing so, we were able to quickly iterate on our flows and test our new hypothesis around why we believe a certain UI flow is working vs another.
Recommendations to others considering the product:
Amplitude is as easy or as difficult to use as you want it to be. The WYSIWYG-style approach makes it easy to get into learning how to query for data without the knowledge prerequisite of having to know SQL upfront. As you start to get more comfortable with using Amplitude, you'll start to see how you and your team can increase the level of granularity and precision in the questions you care about.
As an example, in the beginning, you may ask "how many users view our page?".
Down the road, you may ask "where are users coming from in order to view this page? and where are they going after?"
As an example, in the beginning, you may ask "how many users view our page?".
Down the road, you may ask "where are users coming from in order to view this page? and where are they going after?"
Solid analytics product
What do you like best about the product?
Broad range of trackable events for your software
What do you dislike about the product?
Sometimes there's a lack I'd fidelity/accuracy
What problems is the product solving and how is that benefiting you?
Tracking core metrics such as user churn and retention
Product Analyst
What do you like best about the product?
Amplitude is great for understanding how our customers are using our products and where there is room to make improvements to keep our customers online
What do you dislike about the product?
Some parts of Amplitude are less intutive, such as the pathfinder analysis. It would be great if on that page there were explanations of things like what the %'s are out of
What problems is the product solving and how is that benefiting you?
We are solving the problem of knowing where our customers drop off particular flows so we can identify issues along those points. Some benefits I have realized are the ability to look up an individual users path to understand if they ran into some kind of error or not.
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