Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Senior Growth Manager
What do you like best about the product?
Simple and easy to use interface makes it easy to read data. Very simple to upload various user cohorts for analysis. I also really enjoy the real-time aspect of the data, it allows me to closely monitor performance across our whole product with very little additional lift. The wide array of different chart types and out of the box user attributes also allow for a very thorough analysis. Another great feature is the ability to share charts with colleagues and make tweaks while not altering the original version of said chart. This allows for maximum flexibility while not impacting the integrity of the data.
What do you dislike about the product?
The feature descriptions could be better. The tool also used to show YoY analysis when using it's funnel chart types, but no longer seems to support that functionality with is extremely important to much of the analysis that I like to run on my funnel performance. One component that is confusing is the fact that some properties can be used interchangeably for 'events' and 'users' which sometimes results in different results.
What problems is the product solving and how is that benefiting you?
Improving user journeys to reduce friction and improve conversion. I also use amplitude to validate the results of many of the A/B split tests that we run to improve product performance and reduce user friction. It also allows me to quickly diagnose any broken features or journeys throughout the product due to shifts in user behavior that are immediately shown in the Amplitude data.
Recommendations to others considering the product:
I've used my fair share of analytics tools and Amplitude is by far the most robust tool on the market as well as one of, if not the, easiest to use. They also integrate with a wide array of additional 3rd party tools.
Product Manager
What do you like best about the product?
Amplitude makes it easy to answer any question about how your product is used.
It's got:
- Comprehensive report types (Funnels, Retention, and even some cool ones like pathfinder and personas)
- Super powerful segmentation. You can load crazy amounts of detailed data into it and it'll still give you fast answers.
- Built in governance & notifications (for when you accidentally break your tracking)
It's got:
- Comprehensive report types (Funnels, Retention, and even some cool ones like pathfinder and personas)
- Super powerful segmentation. You can load crazy amounts of detailed data into it and it'll still give you fast answers.
- Built in governance & notifications (for when you accidentally break your tracking)
What do you dislike about the product?
My only real complaint is that as Amplitude has added features, the UI itself has gotten slower. I'm fine waiting a little while for data to process, but when the tab hangs so I can't configure my filters... that's annoying.
What problems is the product solving and how is that benefiting you?
We run all of our product numbers through Amplitude. As a PM, it lets me pull answers to nearly everything so much faster than having to construct some involved SQL query.
A very solid platform for speed in decision making
What do you like best about the product?
Amplitude as a platform is an incredible tool for prototyping visualizations and dashboards -- the ability to quickly move across types of charts and measurements while maintaining the information already supplied makes development very fast.
What do you dislike about the product?
It can be difficult to track down the math going on under the hood when you have questions around methodology
What problems is the product solving and how is that benefiting you?
The platform serves as an ability to monitor conversion of pages in realtime, with the ability to drill down into individual utm sources. The benefits come from how easy it is to modify the visualizations, with answers to follow up questions being answered in real time, rather than waiting for a team to fit a request into their sprint for a new visualization
Amplitude helping us make faster decisions and take the guess work out of matching users to devices
What do you like best about the product?
It’s super easy to drag and drop and they have all the key event tracking charts like funnels and flows. Also their matching algo for aggregating the multiple devices in to one user
What do you dislike about the product?
Sometimes it’s difficult to make cohorts relative to the same data in SQL
What problems is the product solving and how is that benefiting you?
We’re trying to optimize our signup funnel and this easily shows the event funnel and if segments are set up properly it’s easy to compare cohorts
Product Analytics Visualization Beast
What do you like best about the product?
We use it mostly for product analytics. I really like how they make it easy to create cohorts, modify a report without messing someone else's up, and build a visualization. It makes it easy to build decks for stakeholders and show the impact of the product or the potholes we may be seeing.
What do you dislike about the product?
It may be our internal set up of events but the naming conventions can be tough to understand. The other gripe I have is that I want to have the timing of the report dates most customizable. If I want to have a report that is more than four quarters of data we are unable to do that.
What problems is the product solving and how is that benefiting you?
We use it to run loads of experiments and it is the core visualization of the product data. When you have a product that changes really quickly like our we need to be able to see in "real-time" how changes are impacting our users and Amplitude helps us do this.
Recommendations to others considering the product:
It's a great tool for product analytics. It makes visualization and experimentation really easy for us.
Flexible and easy tool. Once onboarding your product endless insights could be gathered
What do you like best about the product?
Fast queries. Easy to creat analysis that would be much more time constraints using programmatic tools.
What do you dislike about the product?
Onboard is complex and time consuming. Verification of the data trueness is critical.
What problems is the product solving and how is that benefiting you?
Visibility of the product usages and main funnels conversions.
Good software, a bit clunky sometimes
What do you like best about the product?
Good for visualizing flows in UX and understanding impact of experiments.
What do you dislike about the product?
Hard to connect these flows to over-arching business objectives/ KPIs.
What problems is the product solving and how is that benefiting you?
Understanding how users are behaving inside our Apps and understanding how our experiments impact that behavior.
Recommendations to others considering the product:
make sure it solves your use-cases specifically. It is not one-size fits all.
Amplitude is a great tool for seeing everything in one place!
What do you like best about the product?
I like the ability to create custom dashboards from all the data and also the ability to share them with others, even if they are outside of your organization.
What do you dislike about the product?
Sometimes the data takes some time to populate, but nothing too crazy to worry about.
What problems is the product solving and how is that benefiting you?
Amplitude Analytics really allows us to view very specific events with our product within a given time range, it's great to be able to compare & contrast multiple sets of data as well.
Fast to Insights
What do you like best about the product?
Once deployed, the speed at which teams can self-discover insights to make fast business decisions.
What do you dislike about the product?
Amplitude is only as good as its deployment and event taxonomy that you as a company employ. There is a lot of overhead to "finally get value" and showcase that value to your executive teams.
What problems is the product solving and how is that benefiting you?
The speed in which Product Managers can discover, learn, and inform their decision making is unparalleled to leveraging a data analyst to answer those same questions. As a PM you may start with one question, but that question leads to more questions and amplitude does a good job at moving quickly to inform your next steps.
The best way to keep track and obtain feedback loops from customers
What do you like best about the product?
Amplitude is easy to use, it has great tours, videos, and conferences that help you perform all aspects of the platform. It is a great way to be close to users, understand their behavior, and thus be able to provide them with a better product.
I realize that it is vitally important to have this interface in your business
I realize that it is vitally important to have this interface in your business
What do you dislike about the product?
Training my team on Amplitude is a little complicated, it takes some engineering part that needs to be covered there are also some graphics that are complicated to understand.
I would like to have the ability to make daily cohorts of users that are returning to do an action every single day.
I would like to have the ability to make daily cohorts of users that are returning to do an action every single day.
What problems is the product solving and how is that benefiting you?
more than anything to understand users, to be able to provide them with a better product.
understand why there are features to which they do not value and which are the features that generate greater engagement or stickiness
understand why there are features to which they do not value and which are the features that generate greater engagement or stickiness
Recommendations to others considering the product:
need engeneering and a lot of patience to use it, when you get to it then it becomes easier
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