Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Intuitive to use platform that makes data accessible to all stakeholders
What do you like best about the product?
It is incredibly easy to create a chart and gain insights based on data without any in-depth knowledge of data analysis. It's also easy to share these charts with different members of the team all in one platform. Team members that aren't so familiar with analytics are also able to gain insights by themselves.
What do you dislike about the product?
Because it is easy to use and focuses on the creation of the most common graphs, sometimes it isn't as easy to create custom graphs or very specific edge cases. I've found that some of the features on one type of chart don't necessarily exist on a different type of chart which sometimes makes it a bit confusing to use. I'd also like to be able to group events inside a chart so that they appear under one 'data set' but as far as I have seen it isn't possible.
What problems is the product solving and how is that benefiting you?
As I am from a product background, I look at what users are doing inside the product, and who those users are. I was able to quickly compare an onboarding funnel from one version to the next after making a slight tweak and was almost instantly able to see that the change had made an improvement in the overall conversion of users into the product. Similarly, I was able to identify what events users were doing on their first day that stuck around for 2 or more weeks using the product and have been able to apply that knowledge to getting more users using it for a longer time.
Great ability to set up for easy access be other team members
What do you like best about the product?
Setting up charts and dashboards that answer the regular questions allows the rest of the team to get insight without my intervention. Freeing me to focus on the more difficult questions.
What do you dislike about the product?
The Funnel charts are great but we find we hit their limitations often. The 30 event limit mean we often split up long funnels between multiple charts. Also when building large funnels the data refreshes after every change which can slow down how quickly you can make changes. A pause refresh while making changes would go a long way here.
What problems is the product solving and how is that benefiting you?
We solve both business problems, and design problems with ease. The benefit of having all this data in one place is that we can make informed trade offs concerning user experience and revenue generation.
Recommendations to others considering the product:
Get in contact with them early as they have a team that will help you not only technically implement Amplitude but also ensure your data engineering is following best practices that they have learnt from their experience with others using Amplitude
Better tracking and anomaly detection
What do you like best about the product?
Tracking is so simple
Funnel Analysis
Clustering cohorts
Funnel Analysis
Clustering cohorts
What do you dislike about the product?
Sometimes we cannot we trends in funnel analysis
What problems is the product solving and how is that benefiting you?
Anomlay Detection
Dashboards
Dashboards
Recommendations to others considering the product:
Go for it considering ease of use
Valuable insights for making the right product decisions
What do you like best about the product?
The best thing about Amplitude is that it provides you with the wide variety of charts and tools that help in conducting a detailed investigation into the reasons for the issue you are trying to solve.
What do you dislike about the product?
It takes time to learn how to use different chart types and which conclusions you can get from each
What problems is the product solving and how is that benefiting you?
Using the data to understand user interaction with our product.
Review by Amplitude's Long Time User
What do you like best about the product?
The UI is user friendly. Ability to do detail analysis using all of the available pre-built charts. Excellent and supportive Customer Success Manager and also support team.
What do you dislike about the product?
Sometimes the dashboard takes a long time to load or finish the query/filter.
What problems is the product solving and how is that benefiting you?
Speed and agility to analyze the data in order to make informed decisions about the feature/product. It helps me uncover area that I need to improve in the feature/product.
Great user experience but prices and packages are not flexible for sending a huge amount of events.
What do you like best about the product?
User experience, is great and really easy to use
What do you dislike about the product?
Is not scalable, for example there is no integration with data bases.
What problems is the product solving and how is that benefiting you?
Analyzing user behaviour, define pricing and possible results for marketing campaigns and explore the viability to launch a new feature
Amplitude is a very helpful tool to analytics!
What do you like best about the product?
That Amplitude has real-time analytics so you can know what is happening during any moment of the day. Is very easy to use, I think a new person in the platform with a very simple intro could understand how to begin and work with all the easy-level things.
What do you dislike about the product?
The chart interface definitely could be better, you can't select the size of the axis or change the colors, things like that would be very helpful for customizing the dashboard to take a single screen and used in any presentation. The filters in the dash could be better too, in order to customize the dashboard. Export data option for example, if you have a conversion of X/Y=Z and yo export de data, you'll only have Z not the X and Y factors too, that would be helpful, and in my opinion, it could be awesome if you could export the complete data set, for example, all the rows in the data set with the same filters that you applied.
What problems is the product solving and how is that benefiting you?
Analytics, number of events: understand the traffic in the app, conversion: how we are doing at the user level, and the option of filter/group by city and country level. Also, user look-up is an incredibly useful tool to understand which events are logging while you are using the app, that is so helpful in order to understand the entire funnel, evens logging, properties, etc.
Recommendations to others considering the product:
Is easy to use, don't fear!
Amplitude review
What do you like best about the product?
It is simple to use. Data are graphed in a way that is easy to understand. Dashboard is a great functionality to organize information and charts. User session is a great feature to see how long user spend on the mobile app. User path is definitely useful, especially to visualize the user journey; however, it is somehow hard to visualize if there are many options after a specific actions.
What do you dislike about the product?
There is no way to compare data from different projects. There is no information to find out who the admins are for projects so it took time to get added to a project in a big org. If possible, it would also be great to ingest other data such as financial data to plot.
We also need a way to measure the time users spend between actions. For example, it would be good to know how long users take to perform action B after performing action A.
We also need to a quicker way to get to user account page to see user properties when analyzing graph.
We also need a way to measure the time users spend between actions. For example, it would be good to know how long users take to perform action B after performing action A.
We also need to a quicker way to get to user account page to see user properties when analyzing graph.
What problems is the product solving and how is that benefiting you?
We are trying to understand users' behavior on our product. We need to see the data to prioritize roadmap and features and to justify on investments. We also use it to optimize on marketing plan to see what segment of users are the power users.
Nice-to-have product exploration tool
What do you like best about the product?
Pre-aggregated data, which grants fast loading speed. Instantaneous saving of analyses with a fixed link that can be referenced by other colleagues. Cross-platform tracking of individual users.
What do you dislike about the product?
Issues with events are not directly noticeable. Historical data is immutable, so gaps in data will remain forever. Not complete data for website visitors, because it depends on cookie consent. Tracking of marketing sources on mobiles is difficult because Google/Apple/Facebook no longer provide accurate data to third-party platforms.
What problems is the product solving and how is that benefiting you?
A/B test analysis. Download users and match with database. Conversion and retention funnels.
Recommendations to others considering the product:
Useful when you have same users across different platforms. Useful when needed to track user actions on the website.
Awesome !
What do you like best about the product?
Amplitude has been a game changer in terms of visualizing our AB test performance.
What do you dislike about the product?
Sometimes, the data stream can be slower to load
What problems is the product solving and how is that benefiting you?
We have been using Amplitude to speed up our AB testing analysis
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