Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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straightforward to use, great functionality, clean UI
What do you like best about the product?
1. straightforward to use, doesn't require tons of training
2.Great functions, helpful to play around while using, also good documentation
3. Clean UI, doesn't look over whelming or intimidating
2.Great functions, helpful to play around while using, also good documentation
3. Clean UI, doesn't look over whelming or intimidating
What do you dislike about the product?
1. I want to choose my own color palette, there are too few options in terms of color, limiting a lot of visualization possibilities.
2. I would like to be able to size the charts in a dashboard by my wish, there is only half-width or full width, this sometimes makes the dashboards look boring
3. When searching users' activity log, I hope to highlight and filter can both be applied. You know it sometimes is just hard to limit to only the events you need but you can't see what's happening before or after.
2. I would like to be able to size the charts in a dashboard by my wish, there is only half-width or full width, this sometimes makes the dashboards look boring
3. When searching users' activity log, I hope to highlight and filter can both be applied. You know it sometimes is just hard to limit to only the events you need but you can't see what's happening before or after.
What problems is the product solving and how is that benefiting you?
Conversion funnels analyses. Very convenient to use and gives clear results on the conversion rates. great functions.
Recommendations to others considering the product:
What I like the most about Amplitude is it is super straightforward to use Amplitude, it has clean UI and clear documentation. You don't have to know JS to create a dashboard but only Watch some of the demos on youtube or just google it before using it. Because amplitude to too smart and easy to use, only be careful of misusing them to get misleading results. Also, the UI is clean and you just need to follow your instinct and click around. You won't have tons of buttons to click on, and it doesn't look overwhelming at all. Just start simple and Amplitude will lead you there.
My advice for people hesitating about using Amplitude take a few minutes to watch the documentation or some short videos on youtube, you will be amazed at how various different types of analysis Amplitude can do.
My advice for people hesitating about using Amplitude take a few minutes to watch the documentation or some short videos on youtube, you will be amazed at how various different types of analysis Amplitude can do.
Democratization of data at its finest
What do you like best about the product?
Really easy to get started with. Not much of a learning curve besides being familiar with different types of charts and analyses. The platform is made for people who don't have any formal training in data science or product analytics. It helps if you do because you'll get a lot more out of the tool itself if you know what type of data you're after.
I particularly like how the interface uses a lot of human friendly language. The UI is presented in a jargon-free way, which makes it really easy for anyone to construct a query.
I particularly like how the interface uses a lot of human friendly language. The UI is presented in a jargon-free way, which makes it really easy for anyone to construct a query.
What do you dislike about the product?
The strengths definitely outweigh the flaws. I think the usefulness of the tool will come down to how your organization uses and implements analytics in the day-to-day work. I found many of the charts that Amplitude offers out of the box aren't super compatible with the way we instrument our events, but nonetheless it provides a good starting point.
Using Amplitude isn't going to make you a data scientist or product analytics expert, but it will give you the necessary information to feel more informed. That said, you do need to spend some time to make sense of the data. Amplitude makes it easy to create charts, etc but the interpretation of the data is still fundamentally up to you. They have some great docs that accompany this, so you should be in good hands even if you don't have a dedicated analytics expert to work with.
Using Amplitude isn't going to make you a data scientist or product analytics expert, but it will give you the necessary information to feel more informed. That said, you do need to spend some time to make sense of the data. Amplitude makes it easy to create charts, etc but the interpretation of the data is still fundamentally up to you. They have some great docs that accompany this, so you should be in good hands even if you don't have a dedicated analytics expert to work with.
What problems is the product solving and how is that benefiting you?
Democratizing data is such an important part to building great products. The more we make it easier to consume data and derive insights, the better decisions we make. Amplitude's low barrier to adoption makes it really straightforward for teams to wrangle data and self-serve. As a result, we've made much more informed tradeoff decisions.
Recommendations to others considering the product:
Would highly recommend doing a thorough analysis of your own data infrastructure and maturity before implementing Amplitude. While it does make it easier to get access to data, that will ultimately depend on your implementation and business model.
Monitoring User Behaviour regarding our Product
What do you like best about the product?
I have worked with Amplitude quite a bit now, and I found it really advanced, especially when it comes to monitoring data and categorizing the users. It gives us a well-defined perspective of how our product is being interpreted by the users, and we can categorize the users in many ways like location, organizations they belong to, etc. Once the users are being categorized then one can view the interpretation of those particular users too. I found Amplitude to be insightful as well as really flexible in creating charts, and easy to use.
The Path-Finder feature in Amplitude, which gives the path of the users, where all they visited within your product, they were very helpful for business insights. There are filter options on event-properties as well and we can hide the events as well on charts which gives us a very dynamic view and helps up filtering out what we are interested in exactly, making it very flexible.
The charts can be saved in a single dashboard for easier navigation in the future and sharing an edited version of the chart is very easy. We do not need to overwrite the chart to share it, a sharable link is provided just for edited charts, this makes team collaboration over the charts very easy to use.
The funnel analysis and trends allow the job to be done in more detail and depth, with this it is much easier to notice when these characteristics or some type of problem began. Amplitude comprises great tools and features that give the user an easy and efficient way to do their job. All in all, I found the product to be great, simple, flexible, and really powerful. This solved a lot of our problems, if Amplitude wouldn't have been there, we would have found it really difficult to do what we did.
The Path-Finder feature in Amplitude, which gives the path of the users, where all they visited within your product, they were very helpful for business insights. There are filter options on event-properties as well and we can hide the events as well on charts which gives us a very dynamic view and helps up filtering out what we are interested in exactly, making it very flexible.
The charts can be saved in a single dashboard for easier navigation in the future and sharing an edited version of the chart is very easy. We do not need to overwrite the chart to share it, a sharable link is provided just for edited charts, this makes team collaboration over the charts very easy to use.
The funnel analysis and trends allow the job to be done in more detail and depth, with this it is much easier to notice when these characteristics or some type of problem began. Amplitude comprises great tools and features that give the user an easy and efficient way to do their job. All in all, I found the product to be great, simple, flexible, and really powerful. This solved a lot of our problems, if Amplitude wouldn't have been there, we would have found it really difficult to do what we did.
What do you dislike about the product?
Some charts are a bit complex to understand, like the Stickiness chart for example. The percentage of user-weeks is not very obvious and requires quite a bit of drilling in it.
Once any form of data has been sent to Amplitude it can't be deleted which makes developing and debugging a bit difficult. Let's say for example we misspelled an event-name, that event-name is forever there now in Amplitude. If we had functionality to delete data that would be great! Nonetheless, it's a great platform.
Once any form of data has been sent to Amplitude it can't be deleted which makes developing and debugging a bit difficult. Let's say for example we misspelled an event-name, that event-name is forever there now in Amplitude. If we had functionality to delete data that would be great! Nonetheless, it's a great platform.
What problems is the product solving and how is that benefiting you?
Tracking user-behavior to optimize our product design is the main use case for using Amplitude for us. What is the percentage of users who visit our website on a daily basis/weekly basis, what org they belong to? what features are predominantly used? These were the main problems that we dealt with and Amplitude was a really good product for it.
Recommendations to others considering the product:
The documentation of the products is really well written. Simple to use and a very powerful tool, the data once in Amplitude cannot be deleted, so while developing apps be careful that you don't send illogical data there. Pathfinder and Segmentation and Funnel Analysis are really cool features to start with, these features will cover like 90% of all the user-behavior trends.
Great for in-depth product analytics, initial instrumentation and GUI have a learning curve
What do you like best about the product?
Once you have Amplitude setup and have things working it is a very powerful tool for product managers or data scientists to view and track metrics. It allows users to monitor KPIs through the instrumentation of CTA links, webpage URLs, and much more. It works well with products that have a UI or are UI-less (API only). Some of the user cases we leverage it for are: Churn Analysis & User Retention, Analyzing User Journeys, and Tracking Page Views/Clicks
What do you dislike about the product?
There is a slight learning curve for users when it comes to the Amplitude experience. At first, it can be overwhelming so you'll definitely have to go through a tutorial or walkthrough to understand which features you want to leverage. Instrumentation of your webpages, APIs, or applications is an initial barrier to entry, but once you have that set up it works quite well.
What problems is the product solving and how is that benefiting you?
Depends on the product I was working on, but mainly leveraged Amplitude for Churn Analysis (i.e. tracking user conversions) as well as seeing where users got lost. Their Pathfinder feature is quite useful in that you can specify and starting or ending point and it will show all the paths users take to get there.
Recommendations to others considering the product:
N/A
overall intuitive user interface
What do you like best about the product?
there are multiple ways to organize the data, so that you can tell the story you care about
What do you dislike about the product?
it's hard to find resources if I have a question about a specific area in the product
What problems is the product solving and how is that benefiting you?
event tracking, a/b test performance, helping me understand the user behavior
So easy to use!
What do you like best about the product?
How intuitive it is to set up different cohorts.
What do you dislike about the product?
The plotting capabilities are rudimentary.
What problems is the product solving and how is that benefiting you?
Doing cohort analysis to better segment our user base and understand how different groups use our product.
Recommendations to others considering the product:
Do it if you have an e-commerce site!
Building a Data-driven Culture
What do you like best about the product?
Amplitude Analytics has informed the way we develop our products. As a data engineer, I appreciate all the advanced data management features, such as taxonomy, user access, and anomaly detection.
What do you dislike about the product?
I wish we could do batch taxonomy API calls.
What problems is the product solving and how is that benefiting you?
We track feature and product usage during launches, we analyze AB test results, and monitor load performance for components over time. It's given us the ability to tune and iterate features, backed by near-realtime data.
Very Flexible & Easy to use business analytics tool!
What do you like best about the product?
Charts and Dashboards are very useful to get insights into the complex data. They have custom formulas for data transformations.
What do you dislike about the product?
- There is a learning curve for non-technical users.
- User interface can be better
- Data integration can be tricky.
- User interface can be better
- Data integration can be tricky.
What problems is the product solving and how is that benefiting you?
We solve use behavior and product analysis based problems. The benefit of having all this data in one place is that we can make informed decisions user experience and revenue generation.
Great tool for data exploration
What do you like best about the product?
Amplitude is a great tool for anyone, regardless of analytics/SQL knowledge, to explore a business's data and answer easy-to-medium business questions very quickly. The event segmentation and funnel charts are quite intuitive and allow you to compare activity levels and custom conversion metrics among cohorts that you can define and create.
It is extremely easy to change the time frame of a chart, look at multiple metrics on the same chart, compare different user groups, look at groupings to quickly rank items, compare to a previous quarter/year/etc. In any chart, you can drill into a set of users - for example, you could create a cohort from a funnel chart to explore the group of users that did not perform a conversion activity. These different features are much faster than writing and running SQL queries, even for seasoned analysts.
It is surprisingly easy to share content and discover content using the search feature. We have a medium-sized organization, and even though we have several hundred charts/dashboards/notebooks, the search options and filters are sufficient to quickly find what you are looking for.
The data management tools make it easy for an organization's data owners to transform events and event properties to make them easier to understand and use.
Finally, Amplitude's integrations, specifically with Braze, make it so that we can easily track CRM engagement and build advanced conversion funnels that help us determine what messages are most effective.
It is extremely easy to change the time frame of a chart, look at multiple metrics on the same chart, compare different user groups, look at groupings to quickly rank items, compare to a previous quarter/year/etc. In any chart, you can drill into a set of users - for example, you could create a cohort from a funnel chart to explore the group of users that did not perform a conversion activity. These different features are much faster than writing and running SQL queries, even for seasoned analysts.
It is surprisingly easy to share content and discover content using the search feature. We have a medium-sized organization, and even though we have several hundred charts/dashboards/notebooks, the search options and filters are sufficient to quickly find what you are looking for.
The data management tools make it easy for an organization's data owners to transform events and event properties to make them easier to understand and use.
Finally, Amplitude's integrations, specifically with Braze, make it so that we can easily track CRM engagement and build advanced conversion funnels that help us determine what messages are most effective.
What do you dislike about the product?
Currently, Amplitude does not have the ability to perform state-based analytics. It also does not allow you to look at more than 3 years of data at a time. Most of the time, neither of these two limitations is an issue. However, for businesses that have data going back many years or who take in historical data, this requires rather complex and/or sophisticated workarounds.
Additionally, there are custom events that you can create using the data management tool, but you cannot create custom event properties that are derived from other event properties. This occasionally makes things difficult or infeasible in Amplitude and requires outside SQL work.
There are other smaller things, such as the way Amplitude computes averages in its event segmentation charts or the fact that you have to hold constant a property across all events in a funnel instead of just the events where that property is applicable.
Amplitude is not a perfect out-of-the-box solution. It requires a strong data owner to make sure that all of the necessary data is sent to Amplitude and that it is in a usable format. Non-analytics users will also need to spend some time familiarizing themselves with their organization's data and how it is structured. Even with the ability to rename and customize events, our organization has dozens of events and hundreds of event properties - not all of these are used very frequently, but the data learning curve is fairly steep, and it is necessary to get the most out of Amplitude.
Additionally, there are custom events that you can create using the data management tool, but you cannot create custom event properties that are derived from other event properties. This occasionally makes things difficult or infeasible in Amplitude and requires outside SQL work.
There are other smaller things, such as the way Amplitude computes averages in its event segmentation charts or the fact that you have to hold constant a property across all events in a funnel instead of just the events where that property is applicable.
Amplitude is not a perfect out-of-the-box solution. It requires a strong data owner to make sure that all of the necessary data is sent to Amplitude and that it is in a usable format. Non-analytics users will also need to spend some time familiarizing themselves with their organization's data and how it is structured. Even with the ability to rename and customize events, our organization has dozens of events and hundreds of event properties - not all of these are used very frequently, but the data learning curve is fairly steep, and it is necessary to get the most out of Amplitude.
What problems is the product solving and how is that benefiting you?
We use Amplitude to understand how our CRM messaging is working through its integration with Braze. We can compare cohorts of users who have opened/not opened an email, compare different email subject lines or message variations, etc. across any metric that we define. This is in contrast to a typical situation where conversion events would have to be explicitly defined and implemented prior to launching a campaign.
We also use Amplitude to build very specific and complex cohorts and compare them across a range of metrics. We can define dynamic cohorts using event data, or we can build static cohorts to look at a specific group of users and their behavior over time. This has made it so that we can easily identify our most valuable user cohorts and see how their behavior differs from less valuable cohorts.
We also use Amplitude to build very specific and complex cohorts and compare them across a range of metrics. We can define dynamic cohorts using event data, or we can build static cohorts to look at a specific group of users and their behavior over time. This has made it so that we can easily identify our most valuable user cohorts and see how their behavior differs from less valuable cohorts.
Recommendations to others considering the product:
Data owners need to be prepared to perform a lot of set-up work, both to set up and verify that data is flowing into Amplitude correctly and to use the data management tools to make the data easy to understand and use for the organization.
For the non-data people, they need to be prepared to learn their organization's data and how it is structured. They should also be prepared to do their own exploration and to try building their own charts rather than relying on an analytics team.
For the non-data people, they need to be prepared to learn their organization's data and how it is structured. They should also be prepared to do their own exploration and to try building their own charts rather than relying on an analytics team.
Useful for making decisions based on data
What do you like best about the product?
The visualization of the data with bar and line graphs really makes it helpful to see what the data is saying
What do you dislike about the product?
I don't know how I can have more control over it like sql, for example, if I wanted to select all iPads, there's several device types, whereas in SQL I could do something like WHERE device LIKE "%ipad%"
What problems is the product solving and how is that benefiting you?
Using analytics we can see statistics about our users, for example, what percentage of our users have adopted iOS 14 so we can use the latest technologies if enough users have upgraded
Recommendations to others considering the product:
It's helpful when you want to make data-driven decisions. Many times for things like wanting to add support for a particular device like iPad it's hard to get buy-in from leadership but when you can use Amplitude to show, look, our users are using our iPhone apps on an iPad, it's minimal work to support that device type and we could positively market it, it makes sense. It also gives an idea on your current user base. For example, when I want to know what percentage of our users are on iOS 13 and above so I can start using SwiftUI or Combine, we can have hard numbers that really demonstrate what that would look like and what the impact would be on our users. Overall I'd recommend using Amplitude if there's scenarios like the ones I listed because it lays to rest suppositions and uses data.
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