Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Good product analytics tool to visualize your data for decision making
What do you like best about the product?
Visuals
Collaboration options
Integrations
Ability for each team to work on its own
Collaboration options
Integrations
Ability for each team to work on its own
What do you dislike about the product?
It lacks the concept of Goals
I would loved for more control on visual customization (control what color the dot or line should be according to the values)
I would loved for more control on visual customization (control what color the dot or line should be according to the values)
What problems is the product solving and how is that benefiting you?
We're finally able to understand our data in a visual way that is easy to consume.
We understand what users are using in our product most
We understand what users are using in our product most
Recommendations to others considering the product:
Customer service is prompt and is very important at the beginning.
Give it a try and see if it meets your needs.
Enterprises can and should consider it too as there are good integrations
Give it a try and see if it meets your needs.
Enterprises can and should consider it too as there are good integrations
Product analytics at scale
What do you like best about the product?
The user interface for building charts and organizing content across dashboards, notebooks, and team spaces is incredibly intuitive. One of my favorite underrepresented features is the fact that each change to a chart generates a unique version of it along with a URL without interrupting the chart creation flow. It makes collaborating on chart building incredibly easy. Aside from the intuitiveness of the interface, they've also got quite a bit of available help text and documentation sprinkled throughout the experience that help a lot in getting productive with analysis.
Considering the amount of data we query through Amplitude, I've been overall impressed with the performance. It's definitely better than other solutions I've used.
I also really like the search they make available through their UI. It's fast and powerful and has saved me time and time again when I've lost a chart or cohort I had defined but misplaced.
Since we've instrumented and are flowing events from multiple different properties across different domains, Amplitude has brought together even more people than I would have thought possible inside our organization. It's sort of become the de facto "place to go" when you need a question answered.
Considering the amount of data we query through Amplitude, I've been overall impressed with the performance. It's definitely better than other solutions I've used.
I also really like the search they make available through their UI. It's fast and powerful and has saved me time and time again when I've lost a chart or cohort I had defined but misplaced.
Since we've instrumented and are flowing events from multiple different properties across different domains, Amplitude has brought together even more people than I would have thought possible inside our organization. It's sort of become the de facto "place to go" when you need a question answered.
What do you dislike about the product?
One thing that I use often is the user event stream to figure out where a particular user was encountering issues or falling away from our primary paths for using our products. Because of the nature of the event structuring Amplitude requires, it is very difficult to differentiate the events from each other since there is no way to filter down or search by the event attributes in that view. That's made many a debug session fairly onerous.
Since Amplitude doesn't have all the compliance attestations we require to access all markets in the US and globally, we have had to find custom ways to work around those restrictions to protect customer data in restricted markets.
I also don't find their notification/email integration useful at all. Everyone already gets overwhelmed with emails, so having more automated ones triggered to land in my inbox are not helpful.
Since Amplitude doesn't have all the compliance attestations we require to access all markets in the US and globally, we have had to find custom ways to work around those restrictions to protect customer data in restricted markets.
I also don't find their notification/email integration useful at all. Everyone already gets overwhelmed with emails, so having more automated ones triggered to land in my inbox are not helpful.
What problems is the product solving and how is that benefiting you?
There are two major things Amplitude has enabled us to do - democratize data and analytics inside our product and marketing organization and provide a common language for how we define and measure success in our products. Not only have we found ways to use Amplitude to monitor and measure individual user paths, but we've also found ways to build in our major business metrics. That means that everyone from individual development and design teams responsible for products to the executive teams managing top line budgets and revenue have begun to rely heavily and in some cases exclusively on Amplitude.
We also use it for monitoring results of A/B tests and canary deployments, which has proven to be incredibly useful and clear inside Amplitude.
I use it often for building business cases for new ventures as well. Amplitude notebooks have taken over the normal powerpoint presentation format in many of those types of settings inside our product team now, which is a breath of fresh air.
We also use it for monitoring results of A/B tests and canary deployments, which has proven to be incredibly useful and clear inside Amplitude.
I use it often for building business cases for new ventures as well. Amplitude notebooks have taken over the normal powerpoint presentation format in many of those types of settings inside our product team now, which is a breath of fresh air.
Recommendations to others considering the product:
I highly recommend finding ways to use their interface and familiarize yourself with the ways that Amplitude thinks about analytics. Also, make very sure you have a plan for how your analytics schema is going to be implemented before you start going crazy with loads of different events and event types with various attributes. The most important key to success with Amplitude is having a clear and scalable analytics event, instrumentation, and schema strategy. If you're serious about analytics in your company, you'll need a dedicated person or team to oversee the implementation and planning to make it successful. It's a very flexible tool, but with a lot of flexibility comes a lot of room for error, which only compounds at scale.
Amplitude democratizes user engagement data, driving self-service product insights
What do you like best about the product?
Amplitude provides an intuitive out of the box experience for user engagement exploration, analysis, and collaboration. Its prebuilt charts give our teams the ability to quickly answer questions, identify patterns of user behavior, and drive product and marketing decisions. While it does have prebuilt charts, most charts also offer significant flexibility which allows for refinement and deeper analytics.
Since our adoption of Amplitude a few months ago, it has become the go-to resource for our user engagement data. In the short time that we have used it Amplitude continues to roll out new features and enhancements that have tremendous impact.
Since our adoption of Amplitude a few months ago, it has become the go-to resource for our user engagement data. In the short time that we have used it Amplitude continues to roll out new features and enhancements that have tremendous impact.
What do you dislike about the product?
While the current charts and feature options are incredible, it does limit you to the ways you can examine certain questions.
What problems is the product solving and how is that benefiting you?
Amplitude has given us self service analytics and collaboration across multiple teams who work in numerous remote locations. It has improved cross-team communication regarding metric definitions and allows us to segment users in meaningful ways.
Great analytics tool for event data
What do you like best about the product?
Usability of the browser based tool is very simple and intuitive. The easiness to customize/personalize existing reports is what I like best but also the variety of available chart types is really great.
What do you dislike about the product?
The only challenge I have with Amplitude is the performance on my device. Especially in combination with a video conferencing tool the loading times go significantly up and my notebook comes to its limits - but maybe only because it's already 2 years old.
What problems is the product solving and how is that benefiting you?
User behavior and user funnel analyzes
Powerful and robust BI tool for event based analysis that continuously improves
What do you like best about the product?
- Amplitude's speed to product charts and graphs is generally very fast, and their UI is pretty easy to use and understand.
- They are constantly improving the product to allow for more flexible reporting and fine grained analysis
- Good documentation for understanding how data is grouped and created
- good flexibility with group() properties
- Good ability to transform data errors / event cleanup
- They are constantly improving the product to allow for more flexible reporting and fine grained analysis
- Good documentation for understanding how data is grouped and created
- good flexibility with group() properties
- Good ability to transform data errors / event cleanup
What do you dislike about the product?
- It would be great if you could see the underlying data structure and how the GUI is translated into SQL, to help validate the result is what you are intending.
- There is an inability to do user aliasing other than with deviceId
- Like most GUI BI tool there are some limitations on how you can structure and group data, mostly around time series filtering of events. Amplitude is pretty flexible, but you will still want another DB for more complex SQL queries.
- Unable to "backdate" identify() calls
- Some limitations on event and property transformations - more complex "if-then" would help solve this
- There is an inability to do user aliasing other than with deviceId
- Like most GUI BI tool there are some limitations on how you can structure and group data, mostly around time series filtering of events. Amplitude is pretty flexible, but you will still want another DB for more complex SQL queries.
- Unable to "backdate" identify() calls
- Some limitations on event and property transformations - more complex "if-then" would help solve this
What problems is the product solving and how is that benefiting you?
The biggest benefit of Amplitude is that it allows more than just data scientists and analysts to look at customer journeys and get insights for growth and improvement
Great product
What do you like best about the product?
This product easy to use. It is a very quick way to show what is going on in app. The graphs produced look nice and are easy to read. It is easy to share them with others.
What do you dislike about the product?
Sometimes the data doesn't seem to line up with other sources. This can be a real problem as some teams don't trust the data that comes from amplitude. Sometimes it is only trusted using other data sources.
What problems is the product solving and how is that benefiting you?
We use the product to get reporting on results in the app. The real benefit is that it is quick to show info about what is going on. There is no need to know how to code or to do other things that would make it less accessible. You don't even need to know data structures that are used to capture the data.
Recommendations to others considering the product:
Give it a try you will like it. It can be really powerful for your entire organization to be on this platform.
Democratize product analytics
What do you like best about the product?
Anyone on the team can perform analysis.
What do you dislike about the product?
I wish there was an integrated survey capability for me to capture feedback from my users
What problems is the product solving and how is that benefiting you?
We want any team member to be able to perform analysis and get familiar with our data. Everyone gets more bought in to the impact of what we're shipping.
Recommendations to others considering the product:
Get your whole team involved
Product Analytics Maestro
What do you like best about the product?
What I like the best is the inbuilt range of visualizations and charts that are key to visualizing your customers' journey and behavior.
The fact that using amplitude is so easy, that almost everyone in your organization can quickly onboard onto the tool and start digging into data for actionable insights.
The support that we get from the Amplitude team is also super great and we appreciate it a lot.
The fact that using amplitude is so easy, that almost everyone in your organization can quickly onboard onto the tool and start digging into data for actionable insights.
The support that we get from the Amplitude team is also super great and we appreciate it a lot.
What do you dislike about the product?
What I wish for is custom charts and visualizations, the ability to retroactively change the user properties and backfill whenever needed in a smooth way.
Also, I wish for a smooth way to connect aggregated data from our databases. (Maybe it exists already and I am unaware)
Also, I wish for a smooth way to connect aggregated data from our databases. (Maybe it exists already and I am unaware)
What problems is the product solving and how is that benefiting you?
Without a lot of effort, we are able to realize the impact of our products and features on the high-level metrics.
Teams and individuals are able to visualize the contribution of their day-to-day work.
We also see a great benefit in onboarding our new team members to using amplitude since its user friendly.
Teams and individuals are able to visualize the contribution of their day-to-day work.
We also see a great benefit in onboarding our new team members to using amplitude since its user friendly.
Recommendations to others considering the product:
Your data infrastructure plays a key role in the value you get out of Amplitude, so it would be worth thinking about what infrastructure fits best into integration with Amplitude.
The best tool for product analytics
What do you like best about the product?
It solves most product analytics questions with a few clicks and the speed for query is fast. It liberate analysts from trivial tasks and enpowers the whole team to be data-informed. Easy -to- use interface allows non-data people to get onboarded quickly. It also provides a collaboration platform with notebook, dashboard and team space.
What do you dislike about the product?
With so many features, queries can get complicated and sometimes it's not easy to interpret chart correctly. Therefore there is space for improvment for documentation and user interface.
What problems is the product solving and how is that benefiting you?
Answer product questions such as funnel, retention and pathfinder with quick speed and high flexibility, which enable product team to move fast and interate fast.
Recommendations to others considering the product:
I think it's the best product analytics tool in the market.
Saves me a lot of time and gets me to the right insights
What do you like best about the product?
All our product analytics data goes to Amplitude and that is great because I can easily create dashboards that I can look at every day but if I need to look at some specific data or at different timeframes e.g. for my quarterly state of the product reports everything is just one click away.
The whole team is there and can look at the same dashboards and create their own based on their need.
The whole team is there and can look at the same dashboards and create their own based on their need.
What do you dislike about the product?
There is not much that I dislike, really.
The product has a lot of features that I am probably not using just because I don't know about them.
Maybe one thing that is missing is the ability to create a full-screen dashboard to be displayed on the big TV in the team room, or maybe I have just not yet found this feature. In any case, in this forced home office due to COVID-19, this is not a super must-have feature.
The product has a lot of features that I am probably not using just because I don't know about them.
Maybe one thing that is missing is the ability to create a full-screen dashboard to be displayed on the big TV in the team room, or maybe I have just not yet found this feature. In any case, in this forced home office due to COVID-19, this is not a super must-have feature.
What problems is the product solving and how is that benefiting you?
It gives me a unified view of how my products are doing and growing and I can also correlate the data and user behavior across multiple products.
It's a great way to also share insights and charts with the rest of my team and stakeholders and discuss our understanding of the data and how it correlates with qualitative feedback.
Compared with a self-built more legacy solution that we are using for another product that has been around for longer, it helps me get to the right data and the right insights in a matter of minutes instead of days.
It's a great way to also share insights and charts with the rest of my team and stakeholders and discuss our understanding of the data and how it correlates with qualitative feedback.
Compared with a self-built more legacy solution that we are using for another product that has been around for longer, it helps me get to the right data and the right insights in a matter of minutes instead of days.
Recommendations to others considering the product:
Spend time reading the docs and figuring out all the features that you need to leverage the full power of the tool.
Segment is a great option for data ingestion and allows you to send the data also to other places, which is cool.
Segment is a great option for data ingestion and allows you to send the data also to other places, which is cool.
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