Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude is a helpful tool for seeing your product's clickstream metrics.
What do you like best about the product?
Amplitude has a conversational interface that makes it easy to visualize what you're asking it to display. It's easy to pick up the basics. It's fairly intuitive to understand and if your product has thorough instrumentation, you can pretty much figure out exactly what you want to know, or test into it. It's easy to share and teach.
What do you dislike about the product?
At least for our implementation, there is not a way to view metrics across platforms. So for example, you have to create 3 duplicate charts to see your clickstream data for iOS, Android, and web, rather than being able to put all 3 on the same chart. There is also not really instruction for how to use the different chart types or segments, etc. I have to rely on googling or internal knowledge rather than having instructions available in product.
What problems is the product solving and how is that benefiting you?
We currently use it to track usage metrics, the actions users take in our product, retention, user paths, offer conversion, and to monitor A/B tests. The dashboards are easy to share, understand, and copy for small edits.
Recommendations to others considering the product:
It's easier to use than Adobe Analytics, easy to teach and pick up quickly. However beyond the basics it's not as intuitive. It's best to have an internal team member who knows the "tricks" rather than trying to pick it all up by yourself.
Amplitude Review
What do you like best about the product?
Presentation and various cohorts shown to the user
What do you dislike about the product?
Less customisations in terms of keeping user data
What problems is the product solving and how is that benefiting you?
Getting customer empathy with customer data focus.
Recommendations to others considering the product:
Yes, i will highly do the recommendation
Great tool that allows for deep customizations, and simple to use
What do you like best about the product?
The ease of use - for example, creating funnel analysis charts is very intuitive, and insightful.
My favorite part is how deep you can customize Event Segmentation charts. Not only can you dig deep into the event attributes and create highly valuable, customized charts, but it's so easy to set these sorts of charts up.
For being a user of ~2 months, I'd have to say this is one of the only tools like this that I've ramped up this quickly on.
My favorite part is how deep you can customize Event Segmentation charts. Not only can you dig deep into the event attributes and create highly valuable, customized charts, but it's so easy to set these sorts of charts up.
For being a user of ~2 months, I'd have to say this is one of the only tools like this that I've ramped up this quickly on.
What do you dislike about the product?
Once you have a lot of events stored in your Amplitude (millions of events), it can load charts a little slowly. It's fine, it's not a dealbreaker, but maybe something for the engineering team to think about - I've seen charts load upwards of 2-3 minutes before (depending on the size of the data that needs to be loaded)
What problems is the product solving and how is that benefiting you?
Digging into user behaviors to validate product decisions, mostly. I've realized that we get very accurate insights from this tool, so it's extremely reliable.
Flexible and powerful, and yet easy to onboard new people into it
What do you like best about the product?
- The amount of pre-baked charts
- The ability to create custom formulas for advanced charts
- How fast everything computes, even when dealing with long time periods
- The concept of cohorts, which makes it pretty easy to look at different segments of users on your existing charts
- The ability to create custom formulas for advanced charts
- How fast everything computes, even when dealing with long time periods
- The concept of cohorts, which makes it pretty easy to look at different segments of users on your existing charts
What do you dislike about the product?
I wished it offered a SQL-like format for even more advanced/specific use cases
What problems is the product solving and how is that benefiting you?
We use Amplitude for all of our product analyses, such as traction, engagement, and how the product is being used. It helps us to quickly validate features and inform product direction.
Amplitude Analytics for Reporting
What do you like best about the product?
I like that pivoting data in platform is efficient - we are able to get down to a super granular level when submitting reporting which is helpful when providing data to our client. Additionally, the ability to perform pulls for different KPIs and report out on those (especially in-app actions) has been incredibly beneficial when it comes to reporting.
What do you dislike about the product?
Naming conventions within Amplitude can sometimes be confusing - at times it is difficult to find exact actions within the platform. Additionally, we have had several occurrences of tracking falling off (so we're unable to report on certain placements/partners/track actions).
What problems is the product solving and how is that benefiting you?
We are able to pull reporting at a more granular level which has made our reports more thorough when providing data to the client.
Positive Experience with Amplitude Analytics
What do you like best about the product?
What I love about amplitude analytics is the funnel conversion reporting we're able to build for our marketing campaigns. Often our marketing campaigns to existing customers are focused on driving them to a place within our product or app and getting them to complete an action. By applying UTM tracking parameters to our CTA URLs, we are able to create a funnel in amplitude that shows the # of customers that clicked our specific URL, and how they perform throughout the rest of the product funnel. It allows us to see who dropped off somewhere in the funnel vs who converted right through the end. I also love the fact that the amplitude reports are very real time.
What do you dislike about the product?
The only thing I dislike about amplitude is that it seems to be limited to only in-product analytics, or at least that's what it seems like it is best for. It would be great if it could also display customer profile information in a user friendly manner so that we don't have to go to other sources to merge our data with our amplitude reports.
What problems is the product solving and how is that benefiting you?
I'm typically trying to solve funnel conversion problems with Amplitude analytics. Understanding how many merchants have engaged with our campaigns and converted/dropped off throughout the action funnel. These funnel reports have been extremely helpful. Amplitude has also been great to show us how conversion is performing over a period of time.
Recommendations to others considering the product:
Highly recommend you try Amplitude. Spend time playing around with the platform to build the reporting and dashboards that are best for your needs.
Great tool for data analysis
What do you like best about the product?
When comparing to other tools I've used in the past, Amplitude is much quicker to load the data
What do you dislike about the product?
It's not possible to save the "source code" for the queries for dashboards and modidy them in a text editor
What problems is the product solving and how is that benefiting you?
Customer usage of our products
Great for customer & feature usage insights
What do you like best about the product?
It's simple to use. I like that you can quickly edit charts shared by others without impacting their original work because it creates a new link for any changes. It enables me to search past charts, and organize info into dashboards.
What do you dislike about the product?
I don't see an ability to pull up a numerical / metric data for a given date range Eg: How many unique users did the product see between dates x and y.
What problems is the product solving and how is that benefiting you?
I use it often to do funnel analysis and feature usage insights. It's very helpful in reporting how a product or feature is being used, what actions users are taking in it, etc.
Amplitude is a great BI tool for project managers, but as a data scientists im missing some features
What do you like best about the product?
As a data scientist i can help product managers with detailed dashboards, which includes many chart and descriptions for the charts as well.
What do you dislike about the product?
As a data scientist im really missing the opportunity to write simple lines of code to be sure that the filters and features really representing what i want to show. (Simple SQL queries would be great)
What problems is the product solving and how is that benefiting you?
All business reporting is created in Amplitude for our team. As benefits i would mention really easy creation of user cohorts, possibility to change between different visualisation types, like event segmentation or funnel view.
Recommendations to others considering the product:
Amplitude is a great tool for your team to build dashboards and create every day reporting. It is easy to use even for business people not only for data analysts / scientists. You can connect many type of data sources into a single space and handle them together. You will be able to create custom events and user cohorts for your analysis. Still missing some features but the product evolving fast, the only thing i would mention here is that as a data scientist i am missing a lot the option to be able to query databases by code and not only by the graphic user interface. Support works really fast and they usually able to solve my problems.
Easy to use, great data visualization software
What do you like best about the product?
When events are implemented right, Amplitude gives you great visibility to your data. In seconds you can create charts, funnels, and dashboard that will make your life easier, and take actions based on your data.
The free version is really generous and will fit many small businesses.
The free version is really generous and will fit many small businesses.
What do you dislike about the product?
Even though the free version is very generous, once you need to go into a paid tier, it gets pretty pricey.
What problems is the product solving and how is that benefiting you?
We use Amplitude on both our app and website to track events. Amplitude helped us multiple times to understand usability of certain assets or features and improve them accordingly. In seconds, Amplitude gives you the ability to dive into your data and take actions.
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