Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Amplitude is a great tool for quickly understanding real-time data
What do you like best about the product?
I appreciate how quick and responsive Amplitude is compared to other forms of querying/aggregating data. Usually, it only takes a couple of seconds to create a view of something.
What do you dislike about the product?
Searchability is a little lacking - it's sometimes hard for me to find the correct events to look in to.
What problems is the product solving and how is that benefiting you?
I usually use amplitude for querying real-time data. Otherwise, I am using SQL/Snowflake to look at data. Oftentimes, Amplitude is used to diagnose issues and bugs with a feature, and is a quicker method of doing so. It's also easy to share with others.
Recommendations to others considering the product:
It's a great tool that software engineers and data scientists can use together.
Easy to use analytics insights tool
What do you like best about the product?
The ability to seamlessly create charts is a stand out feature for me - lots of powerful presets to use and can easily build off existing charts and dashboards as a springboard.
What do you dislike about the product?
Some of the configuration can be unintuitive, hidden away in different menus like when first trying to create a custom event.
What problems is the product solving and how is that benefiting you?
Amplitude is great getting insights into customer behaviour and identifying patterns that emerge in how they use our software products.
An intuitive and user friendly analytics tool, providing great insights out of the box.
What do you like best about the product?
It has a plethora of chart types and features to be leveraged. From user behaviour analysis, to feature engagement, Amplitude's versatility is incredible. Their documentation and live support team is great as well.
What do you dislike about the product?
It lacks some level of customization such as adding text or sections in dashboards, which would make presentation to stakeholders more digestible. However it is still functional and very usable.
What problems is the product solving and how is that benefiting you?
We are trying to solve the problem of understanding product feature usage and user behaviour. We are able to use Amplitude Analytics to see trends over time, make better product decisions for road maps.
Great tool for Product Managers
What do you like best about the product?
The tool is a delight to use with a vast array of options to cut and visualise the data. I spend a bunch of time looking at cohorts and funnels and Amplitude makes this super easy.
What do you dislike about the product?
With the amount of data we send to Amplitude, one thing I see as an area of improvement is the speed of the platform. Sometimes, it feels like the engines and whirring up behind the scenes in Amplitude.
What problems is the product solving and how is that benefiting you?
Learning user behaviour through data which helps us answer - is this expected or not?
Recommendations to others considering the product:
Jump in and start building charts. That's the best way to learn!
Fast, low effort insights
What do you like best about the product?
I love cohorts. The ability to easily segment users and control has improved our pilot testing considerably.
What do you dislike about the product?
I'd like to see better integrations with third party marketplaces.... e.g. workato
What problems is the product solving and how is that benefiting you?
We run a lot of pilots and Amplitude allows us to quickly spin up dashboards to analyze results.
Recommendations to others considering the product:
Make used of the extensive training materials.
Good product overall with a few shortcomings
What do you like best about the product?
It's very easy to setup a funnel or an event segmentation. A small feat that I really like is the autocomplete for event names and property values when building a graph.
What do you dislike about the product?
The main issue me and my team have is with user permissions:
When a person on our team creates a graph or a dashboard, they have to manually add the rest of us (8 people in total) as owners to that graph so that anyone can apply changes to it. It Admin users can edit user permissions but in an organizational structure like Shopify's, it's not feasible to be granted admin rights for the sake of editing graph permissions.
In short we'd like to see user permission being more flexible.
When a person on our team creates a graph or a dashboard, they have to manually add the rest of us (8 people in total) as owners to that graph so that anyone can apply changes to it. It Admin users can edit user permissions but in an organizational structure like Shopify's, it's not feasible to be granted admin rights for the sake of editing graph permissions.
In short we'd like to see user permission being more flexible.
What problems is the product solving and how is that benefiting you?
Our team is mostly using the Funnel views to track different user conversion flows. When one of the funnels experiences drops in conversion, we also rely on the step-by-step drill down to pinpoint which step is responsible for the drop.
We also use Amplitude as a replacement to a database query. For example, if we want to check the # of users per iOS and Android, we'd usually use Event Segmentation to get that number fast. Alternatively we'd have to go to our data warehouse which means identifying the correct tables and columns to query which is generally slower.
We also use Amplitude as a replacement to a database query. For example, if we want to check the # of users per iOS and Android, we'd usually use Event Segmentation to get that number fast. Alternatively we'd have to go to our data warehouse which means identifying the correct tables and columns to query which is generally slower.
Makes standard user behavior questions super easy to answer to quickly help stakeholders
What do you like best about the product?
It's really user friendly. It was so easy to pick up without having any previous experience. They're constantly adding new functionality or making existing functionality better. Things like retention curves or conversion funnels are so easy to build out saving time and energy. The custom formulas on event segmentation charts make customizing charts to meet exact KPIs my stakeholders are looking to track really easy too. Plus my stakeholders can often self-serve because it' s so easy to use!
What do you dislike about the product?
There are certainly limitations to what it can display, but that's expected - if it could do everything my product managers wouldn't need me (an analyst). I wish clean up was a bit easier. Over time as our needs have changed, the way we set up tracking has also changed, plus sometimes engineers send through typos or things and it'd be great to just remove certain values for properties entirely from the system.
What problems is the product solving and how is that benefiting you?
Amplitude helps with a lot of my ad-hoc questions from my stakeholders (product managers). Quick questions regarding "how many users use x feature", "what's our conversion like with new users on x feature", "what do people typically do immediately after landing on this page?" We also use it to track the success of product changes and new features through dashboards. We can detail goals, watch how those metrics change over time, etc. It's flexible enough to meet most standard reporting needs for KPIs (but not quite all).
Recommendations to others considering the product:
If you're in a space where you have users or customers interacting with an app or website it's an incredible tool. There's a lot of functionality built in through the custom formulas, some of the new charts they've released over the years, the compare to historical values section, etc. So definitely play around with it and refer to their knowledge docs which are great! I only use about 3 chart types regularly, but I've found use cases for all of them over the course of the past year. Also don't hesitate to reach out to support! They're quick with their responses and very thorough, even things that are working as designed, they pass feedback along to their dev teams.
Good Standard for Usage Tracking
What do you like best about the product?
- Amplitude runs fast given how much data we store
- Covers all of the basic chart types we need; formulas often work great to answer a lot of our questions
- Decent amount of effort into organizing / making it easier to find the right usage data
- Runs very close to real time in processing data
- Covers all of the basic chart types we need; formulas often work great to answer a lot of our questions
- Decent amount of effort into organizing / making it easier to find the right usage data
- Runs very close to real time in processing data
What do you dislike about the product?
- Data governance can be difficult to manage, although this has improved lately
- Overwhelming when you first start, even as a career data analyst
- Some charts, like funnels, have some odd nuances that can be difficult to understand
- Dashboarding customization could use some work (chart limits and formatting leave something to be desired)
- Overwhelming when you first start, even as a career data analyst
- Some charts, like funnels, have some odd nuances that can be difficult to understand
- Dashboarding customization could use some work (chart limits and formatting leave something to be desired)
What problems is the product solving and how is that benefiting you?
We use Amplitude to understand software usage patterns -- the questions we answer as a result range from whether a pricing and packaging change is a good idea, ways to improve retention, and if our users are exhibiting healthy usage patterns. The benefits are tough to quantify (I belong to a research team that answers strategic problems), but it's helped track work as we migrated off certain services and even identify fraudulent usage on our software. We use it regularly to determine if it's really risky to make a feature free on our platform (by determining who is using it and how), determine what users we may want to survey or interview, and view trends over time to see if our past changes have moved our KPIs.
Recommendations to others considering the product:
Put some thought into how you want to organize and document your information beforehand -- migrating from one set of usage data to another can be extremely cumbersome.
AA is Essential to Understanding Your Customers' Journey
What do you like best about the product?
Insights, not just information, can be discovered to help determine the effectiveness of the journey we are creating for our new users, experienced users and those in between. Trends over very long periods of time as well as near real-time can be viewed immediately, but more importantly, exporting is allowed to standard CSV formats for further analysis and more complex visualizations. User funnel analysis and segment analysis built-ins help us to quickly see conversion rates of small initiatives of a few steps and those having many more steps. With the right privileges outreaches via email can be built from any intermediate cohorts to put users back on track with further personalized instructions, for example.
What do you dislike about the product?
Given so many parameters being tracked, it can be difficult to find the 'right' ones to use for any given experiment. I appreciate having a way to sort these somehow into logical groupings and then limit the search space to only those groupings vs. showing a l o n g list of parameters from which to choose.
Linking dynamically kept opt-out list anonymously to cohorts and allowing mailings to those who did not opt out with GDPR compliance no matter what cohort was created would reduce manual list culling and export to other tools. This could be a problem I'm seeing due to my company's policies.
Linking dynamically kept opt-out list anonymously to cohorts and allowing mailings to those who did not opt out with GDPR compliance no matter what cohort was created would reduce manual list culling and export to other tools. This could be a problem I'm seeing due to my company's policies.
What problems is the product solving and how is that benefiting you?
We are using Amplitude to help us understand whether our users are following the journey as we designed it and intended them to or if they are somehow missing steps we expected them to be taking to get the maximum value from the experience we created. We are also using Amplitude to help us understand and verify conversion rates for different cohorts of users. One funnel can be created and various cohorts can be fed through it to see what might appeal to different customer sets given their varying experience and other characteristics.
Cool realtime analytic viewing
What do you like best about the product?
I like how you can create custom dashboards and also view graphs in different ways (line/bar etc). Also like the unique/event totals when viewing the graphs.
What do you dislike about the product?
Search bar looks a bit daunting and the first time I used the website, it was a bit hard to navigate. Same with when you choose events/performed by it can be scary to use if it's your first time.
What problems is the product solving and how is that benefiting you?
Seeing how impactful the work we create. It's cool to track engagements we actually have and can see if a feature we release is actually being used.
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