Amplitude Digital Analytics Platform
Amplitude AnalyticsExternal reviews
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Great tool for monitoring, hard to manage and configure
What do you like best about the product?
The ability to configure everything in order to filter what you really want to see
What do you dislike about the product?
The hard work need to be done in order to find the right way to configure
What problems is the product solving and how is that benefiting you?
Visibility
Making Sense of your Company's Data
What do you like best about the product?
Amplitude is the primary source for researching user activity. Whether investigating the habits of new leads in the app, or due diligence on recent releases, Amplitude makes filtering and sourcing that information simple.
What do you dislike about the product?
It takes a while to learn the terminology and how to interpret datasets within the tool. The documentation can be dry and difficult to understand at times.
What problems is the product solving and how is that benefiting you?
We're currently using Amplitude to study user habits. Through the tool we've learned that there are key parts of our software that users take the most interest in, allowing us to target messaging towards said users at those locations.
Recommendations to others considering the product:
Make sure that before moving to Amplitude that your data is clean. Naming can get quite confusing if multiple teams are using different naming conventions.
Great
What do you like best about the product?
Easy to understand and you get a great overview of how each product performs
What do you dislike about the product?
Hard to use on mobile. No mobile app. Some of the segmentation are a bit hard to understand
What problems is the product solving and how is that benefiting you?
Understand who is using part of my app
Very robust product analytics platform. Tight integration with segment, Highly recommended.
What do you like best about the product?
It's very fast and intuitive to use, yet still powerful. Very often analytics platforms either hide away too much making them worthless for deriving insights or are so complex that they become difficult to use. I find the Amplitude has struck a very good balance in complexity while making the interface intuitive enough for anyone to figure out.
What do you dislike about the product?
Could see it falling apart if you are not consistent with naming your fields / events.
Some of the add on features are still a WIP and not ready for primetime.
Some of the add on features are still a WIP and not ready for primetime.
What problems is the product solving and how is that benefiting you?
Helps us confirm changes are working as intended. Also helpful for diving into user journeys to root cause potential issues.
Recommendations to others considering the product:
If you're using Segment, I can't imagine a better platform to use.
Amplitude has been invaluable to my team
What do you like best about the product?
Amplitude is incredibly user-friendly and customizable for your needs. Event segmentation charts, Cohorts, and Dashboards have been the most valuable features for me and my team. For understanding feature usage and tracking product metrics, event segmentation charts make it easy to track growth over time. Cohorts are extremely useful for comparing across different sets of users and helps us make informed product decisions based on how these users engage with our app. Dashboards make it simple to keep track of my most viewed/used charts and improve the shareability of our most relevant metrics.
What do you dislike about the product?
Certain features could be a bit more usable. For example, when editing Cohorts, you're forced to save before it recalculates which is a bit annoying if you're trying to see differences before saving. Also, when exporting charts to CSV it would be helpful if there was an option to download the full data vs just the high level numbers shown on the chart.
What problems is the product solving and how is that benefiting you?
Amplitude helps my team solve several business problems. It helps us to track KPIs and OKRs for reporting purposes, so that product and leadership have visibility into the success of our mobile app targets. Additionally, it helps me understand user behavior and feature usage, i.e. getting a full picture of how users are interacting with our app to inform new feature prioritization and development. Amplitude is also helpful in tying user analytics to relationship/client data from other areas in the organization so that we can get a better sense of who are strike zone/heavy users are. Lastly, Amplitude has been very useful in triaging issues reported by clients – seeing the live stream of activities they've performed as well as the full context of their user properties is incredibly valuable in helping resolve their issues.
Amplitude is a day by day tool for an amazingly quality software
What do you like best about the product?
I like very much the ability to group events by a category. I have discovered a new kind of problem appeared in our app, by splitting the graph into 2 categories. Once It helped be find out why a big amount of errors have started in our app, after I splitted the graph into 2 separate categories of errors, it became clear that one of the problems have started on a specific date, and we could debug it easier having this information
What do you dislike about the product?
There is a limitation on how many events can I scroll down for a specific user. I once wanted to an event for a specific date, jump to date works only if that date is loaded in the list of events, I wan unable to see the desired event, because the scroll stopped at one point and refused to load more events.
What problems is the product solving and how is that benefiting you?
I can see what crashes the users have in my app, I can fix some of the problems without the need to reproduce it, because (considering events are tracked in my app correctly), I as an engineer, can already figure out were the problem , only by looking at the steps user have made
I can validate how useful a flow in my app is, by looking at how many users are using that flow, or feature. Once we decided to add a new feature in a new app which we found many users are using it only by looking in amplitude
I can validate how useful a flow in my app is, by looking at how many users are using that flow, or feature. Once we decided to add a new feature in a new app which we found many users are using it only by looking in amplitude
Recommendations to others considering the product:
If there are some question you have when using amplitude, check the documentation, usually you can find it by googling.
A staple tool in my product management role for understanding our customers!!
What do you like best about the product?
I love the ease of Amplitude when I need to go in and look at customer insights without asking my dev team to run a query for me. So long as our analytics are set up correctly by the dev team, I hold so much power in understanding insights afterwards.
What do you dislike about the product?
Not much. I think there are times where I can get confused on whether I'm looking at the correct chart or I've queried with the right events. To determine this, I have to use an analytics panel via the Inspector view in my product, to double check the correct events to input. This does take up quite a bit of extra time.
What problems is the product solving and how is that benefiting you?
I'm often looking at our customers guardrail metrics + dashboard. Things like WAU, DAU, most active customers, engagement on certain features, retention etc. I always make sure we include events as we build new features so that I can go back and measure the success. The benefit is definitely ensuring we are keeping an eye on our features, instead of just shipping and moving on.
Recommendations to others considering the product:
- Get a crash course by someone who has used it before already (this will help you pick up the basics)
- Start simple with the event segmentation and funnel analysis charts
- Use the Analytics console in your product to identify the analytics events that are being fired to Amplitude
- Start simple with the event segmentation and funnel analysis charts
- Use the Analytics console in your product to identify the analytics events that are being fired to Amplitude
Easy to visualize product performance and understand my users
What do you like best about the product?
It's fairly simple to both setup and share a dashboard to track both everyday product performance and performance of experiments & a/b tests.
The UX is fairly intuitive which saves me a ton of time trying to navigate through new and existing features
The UX is fairly intuitive which saves me a ton of time trying to navigate through new and existing features
What do you dislike about the product?
- There are a handful of gaps in visualizing metrics which sometimes make it frustrating to get a complete picture of the data quickly.
- It's painful to clean up legacy unused events or to edit and combine user property values.
- There's a cap on the number of events permitted which seems unnecessary and requires manual action to clean up which takes away from the time I spend on other more valuable activities
- Firing up new dashboards while slicing the data by different attributes is not the easiest of things to do and requires a ton of manual work. It's not scalable a process when you do this often enough.
- Overall, I'd recommend that the amplitude team focus on features that help small product teams operate at greater efficiency. I care less about a flash in the pan feature than one that saves me time
- It's painful to clean up legacy unused events or to edit and combine user property values.
- There's a cap on the number of events permitted which seems unnecessary and requires manual action to clean up which takes away from the time I spend on other more valuable activities
- Firing up new dashboards while slicing the data by different attributes is not the easiest of things to do and requires a ton of manual work. It's not scalable a process when you do this often enough.
- Overall, I'd recommend that the amplitude team focus on features that help small product teams operate at greater efficiency. I care less about a flash in the pan feature than one that saves me time
What problems is the product solving and how is that benefiting you?
- Visualizing everyday performance of my apps along with KPIs.
- Alerting regarding the above metrics
- Setting up dashboards for a/b tests
Overall, the simplicity of setting up charts and dashboards is what I enjoy. This makes it simple to share charts with other stakeholders and to spark discussions.
- Alerting regarding the above metrics
- Setting up dashboards for a/b tests
Overall, the simplicity of setting up charts and dashboards is what I enjoy. This makes it simple to share charts with other stakeholders and to spark discussions.
Recommendations to others considering the product:
This is a great and easy to use tool foir
Truly meaningful data insights with plenty of features to customize one's data analysis.
What do you like best about the product?
User Experience:
Modern and engaging UI that makes building charts and understanding data trends fairly easy.
Functionality:
Great capabilities including, customizing event properties to pinpoint the data analysis, building cohorts to examine select audiences, downloading the data to do deeper dives, and viewing the information in a variety of formats from user funnels to event segmentation charts.
Education:
Due to the large capabilities, you need to educate yourself continuously, but I find their documentation & videos easy and quick to understand.
Modern and engaging UI that makes building charts and understanding data trends fairly easy.
Functionality:
Great capabilities including, customizing event properties to pinpoint the data analysis, building cohorts to examine select audiences, downloading the data to do deeper dives, and viewing the information in a variety of formats from user funnels to event segmentation charts.
Education:
Due to the large capabilities, you need to educate yourself continuously, but I find their documentation & videos easy and quick to understand.
What do you dislike about the product?
Collaboration:
It's still difficult to collaborate on Amplitude, as multiple users can't edit note tools easily and just overall their notebook feature is weak in terms of having basic MS Word style feature function.
It's still difficult to collaborate on Amplitude, as multiple users can't edit note tools easily and just overall their notebook feature is weak in terms of having basic MS Word style feature function.
What problems is the product solving and how is that benefiting you?
Using Amplitude, I can identify customer trends, build KPIs, and integrate with tools like Braze to market more effectively.
Recommendations to others considering the product:
If you are looking for a strong data analysis tool that has a bunch of customizable capabilities yet doesn't overwhelm you because of the modern and easy UI, Amplitude is a great option.
Great tool for helping to make great data informed product decisions
What do you like best about the product?
I can quickly create new dashboards or notebooks to help me monitor product feature performance and share insights with stakeholders. Because performance monitoring is part of the team product development lifecycle, we ensure new product features are properly instrumented so that we can easily build the reports we need in Amplitude and validate that event and user data is streaming in correctly.
What do you dislike about the product?
Changes to schemas can cause disruptions in reporting. Event unions are tedious and force me to think whether its worth the effort to maintain data consistency in my reports.
What problems is the product solving and how is that benefiting you?
What content our users are engaging with with (and aren't) and whether features we are building are performing as we expect them to. It has helped inform us of features that were not performant (and either removed or improved) and where features are performing as expected or better. Amplitude is a great way to review product data and make product decisions informed from data.
Recommendations to others considering the product:
Good analytics requires good instrumentation
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