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Contentsquare Experience Analytics

Contentsquare | 1

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External reviews

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    Marcello P.

Contentsquare democratised data

  • May 12, 2021
  • Review provided by G2

What do you like best about the product?
Helped me share easily accessible data with teams not used to analytics tools.
Their CS Live extension makes it easy to look at page performance on the go.
Nice team, always ready to support.
What do you dislike about the product?
Their journey map is accurate and all, but just looks weird...
What problems is the product solving and how is that benefiting you?
Jounrey mapping, value mapping, deeper understanding of user behaviour - with a simple zone analysis you can easily come up with. a dozen or more tests.

    Financial Services

Fantastic, ever expanding analytics package.

  • May 11, 2021
  • Review provided by G2

What do you like best about the product?
Content Square adds value to my work almost every day and has a brilliant support team and community. Journey and zoning analysis modules have been particularly helpful in identifying areas for improvement and generating experimentation ideas.
What do you dislike about the product?
The UI can sometimes be a little confusing and if your website does not follow best practice in terms of element tags, it can create some unexpected errors.
What problems is the product solving and how is that benefiting you?
We have improved many journeys through our site, ensuring users can get to relevant content as efficiently as possible, removing barriers to conversion.
Recommendations to others considering the product:
Make use of the support team to make sure you get the best value from the platform and new developments.

    Louise Z.

Plateforme incroyable améliorée par une excellente communication de l'équipe.

  • May 10, 2021
  • Review provided by G2

Qu'aimez-vous le plus à propos de the product?
Avant Content Square, nous avions peu ou pas de visibilité sur la manière dont nos clients utilisaient nos sites. En tant qu'équipe, nous nous référons maintenant quotidiennement à Content Square et l'utilisons pour nous encourager mutuellement à toujours nous concentrer sur le besoin du client (et non sur nos opinions !). La plateforme est visuelle et présente les données dans des formats faciles à digérer - ce qui la rend idéale pour partager des mises à jour avec l'ensemble de l'entreprise. En plus d'un excellent outil - la gestion de compte est inégalée. C/S nous guide tout au long de notre analyse et nous pousse à tirer le meilleur parti de la plateforme.
Que n’aimez-vous pas à propos de the product?
Mon principal problème est que je ne peux pas consacrer plus de temps à utiliser l'outil - c'est une mine d'or de données clients.
Quels sont les problèmes que the product résout, et en quoi cela vous est-il bénéfique?
Problèmes de fonctionnalité et bogues
Identifier les points critiques du parcours où nous perdons des clients
Amélioration de l'efficacité de l'équipe - réduction de la création de contenu inutile
Marchandisage du site

    Sheri K.

Finding insights quickly with Contentsquare

  • May 10, 2021
  • Review provided by G2

What do you like best about the product?
One of our biggest frustrations with website analytics (GA) has been that they only tell us so much, and it requires us to really know what we're trying to find and then spend hours or days digging for it. This was causing us to spend considerable time just putting together reports before we could even get to the insights. Contentsquare changes that as now everything is tagged automatically on site (no more data layer setup!) and it's easy to spot strange or inconsistent patterns & behaviours. The different modules go well together to start to narrow down where we need to spend our time so we can take action quickly to solve pain points for our customers.
What do you dislike about the product?
There are still some bugs to be worked out in some of the modules but the support team is excellent and they always respond quickly and update us on when things are fixed.
What problems is the product solving and how is that benefiting you?
There are so many pros to using Contentsquare: the ease of tag setup, highly visual modules, simple for non-data analysts to use & understand, great team throughout the process, surfacing insights...the list goes on. Most importantly though, it finally gives us the ability to really understand how our users engage with us & our website so we can provide an even better experience for them.

    Adam B.

Great tool for to save time on performing analytics and understand customer behaviour

  • May 10, 2021
  • Review provided by G2

What do you like best about the product?
The ability to make customer segments to understand how customers interacted with different parts of the sites and comparing those who have converted vs those who haven't converted.
What do you dislike about the product?
I do feel that given the price of the tool, the additional add ons available should not be additional premium features that cost more.
What problems is the product solving and how is that benefiting you?
Understanding how customers interact with our PDP's, do we have any user issues with our site. Also, the checkout audit was able to help us understand whether we have an issue in our conversion (we didn't) but also highlighted a number of A/B tests we could run.

    Hayley J.

Don't know how I ever did my job without it!

  • April 23, 2021
  • Review provided by G2

What do you like best about the product?
Contentsquare insights have allowed me to create a structured roadmap for our A/B testing program, confidently knowing that the next subject we work on is a high priority, backed with meaningful data. Once our test has been concluded, we can then dive into Contentsquare again to compare our variants, the user behavior on each variant, what each journey looked like etc. So we're not just relying on standard CR/RPV/AOV metrics. We can fully understand why something works and why something doesn't work.
What do you dislike about the product?
Nothing, Contentsquare offers everything I need to fulfil my role, and more. Sometimes there is so much information I don't know how to possibly put it into a presentable format. But actually, I quite enjoy this aspect as it sets a nice challange, and by the end of it I feel really chuffed with what I have produced.
What problems is the product solving and how is that benefiting you?
We're no longer testing things for the sake of testing, we're following a structured roadmap full of priorities, backed with strong data.
Recommendations to others considering the product:
What are you waiting for? :)

    Retail

Eye opener for online journeys we would never see with other analytics tools

  • April 06, 2021
  • Review provided by G2

What do you like best about the product?
Contentsquare adds so much more context to data, and it's super visual, which is a plus. It enables us to work on a more local level, as we get so much detail and can drill into specific journeys.

A combination of zoning analysis with page comparator, quantification, and journey analysis before & after a certain page opens doors to many optimizations on our site. I'm happy we can now avoid lengthy team discussions on how something “looks nice” to someone, but rather focus on the data that's in front of us and show what the customer wants. It really saves us time by focusing on conversion and building seamless experiences for our customers.
What do you dislike about the product?
Mapping module can definitely improve as well as the setup of zonings with the snapshot function is very buggy, which takes a lot of time to set up.
What problems is the product solving and how is that benefiting you?
- Understanding how the traffic navigates in different segments/flows as well as where the frictions are.
- Quantifying the impact of a bug or a design change, which is helpful e.g. for our product owners to esitmate the priotity.
- Visualising different content blocks on a page and rethinking their order based on conversion KPIs.

    Détail

Outil très utile, qui vous donne de nombreux aperçus sur vos visiteurs.

  • April 02, 2021
  • Review provided by G2

Qu'aimez-vous le plus à propos de the product?
Les différents modules d'analyse, la convivialité de l'outil et l'équipe CS qui nous aide.
Que n’aimez-vous pas à propos de the product?
Ce serait bien de pouvoir faire une comparaison de zonage entre mobile et bureau.
Quels sont les problèmes que the product résout, et en quoi cela vous est-il bénéfique?
Essayer de comprendre les points de blocage des visiteurs sur notre site web et ce que nous devons optimiser.

    Biens de consommation

Si vous voulez aller vite, utilisez Contentsquare

  • April 01, 2021
  • Review provided by G2

Qu'aimez-vous le plus à propos de the product?
- Commencez à analyser très rapidement
- Très intuitif pour partager les résultats avec les parties prenantes
- Interface épurée
Que n’aimez-vous pas à propos de the product?
Il faut s'y habituer et cela demande un certain effort. Mais une fois en marche, c'est un excellent outil à utiliser.
Quels sont les problèmes que the product résout, et en quoi cela vous est-il bénéfique?
Grâce à Contentsquare, nous pouvons facilement détecter les problèmes dans nos parcours et nous améliorer progressivement.

    Tim R.

Une perspicacité que je n'ai jamais eue auparavant.

  • April 01, 2021
  • Review provided by G2

Qu'aimez-vous le plus à propos de the product?
Je prends vraiment plaisir à pouvoir afficher une page et examiner les sections particulières de la page.
Que n’aimez-vous pas à propos de the product?
Nouveau sur l'outil, donc pas de désapprobations actuellement.
Quels sont les problèmes que the product résout, et en quoi cela vous est-il bénéfique?
Le taux d'exposition des pages nous donne instantanément un aperçu de la manière dont nos pages devraient être configurées.

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