Easy to use, easy to learn, and provides visibility into the audience’s journey
What is our primary use case?
We use Tealium AudienceStream for audience building. We have 53 different campaigns. The campaign is like a user journey. We create the user journey based on certain conditions. If there are 1000 users, we can find how many users are opening the emails and how many are reading them.
If the emails are delivered to 50 out of 1000 users, the 50 members will reach another phase of the journey. There are different phases, such as the initial phase, the desire phase, the adoption phase, and the advocacy phase. The initial phase is the same for all users. The number of users in the advocacy phase will be very low.
The users reach the advocacy phase only if all the conscious are satisfied by the users. If the user opens the email and clicks on anything valuable or does any valuable action, it will be captured by Tealium. We attach a badge to such users. When a user has a badge, they move to another phase. We use it to distinguish users and trigger emails to them through Adobe Campaign.
What is most valuable?
I like AudienceStream. The tool helps us see the audience's journey. The product is easy to use. I joined the company as a fresher. I completed the courses on Tealium and was able to understand the tool after getting hands-on experience for two to three weeks.
What needs improvement?
Tealium Bot must be more precise about the naming conventions. Sometimes, the trace ID does not work properly. We faced issues while tracing things. It does not track things properly.
For how long have I used the solution?
I have been using the solution for the past two years.
What do I think about the stability of the solution?
I rate the stability an eight and a half out of ten.
What do I think about the scalability of the solution?
The product’s scalability is very good. It is useful.
How was the initial setup?
The initial setup and deployment is easy. The deployment does not take much time.
What other advice do I have?
I will recommend the solution to others. It would be beneficial to research Tealium iQ more than Tealium AudienceStream. Overall, I rate the tool a nine and a half out of ten.
Has an easy initial setup phase and a simple-to-use UI
What is our primary use case?
As I work in an organization, I have seen our clients use the platform as a customer data platform, tag management, and for all such purposes. Previously, I was using the tool for a pharmaceutical client.
Tealium Customer Data Hub was used to capture all customers' web interactions. We also used Tealium CDP to launch various campaigns. Currently, we are using Tealium iQ to engage customers.
What is most valuable?
If we talk about Tealium iQ, it has quite a lot of functionalities, starting from enhanced JavaScript codes, which we can integrate for different purposes, and then also the in-built features of the tool along with the user-friendly UI, which makes it very easy to understand and also to operate are good. If you are new to Tealium, it won't be that complex for you to understand it. Talking about Tealium AudienceStream Customer Data Platform, compared to other CDP tools, it is very much more user-friendly. You won't require lots of coding knowledge or any knowledge related to data to understand the UI. The UI is pretty simple and very easy to work with, in general.
What needs improvement?
It would be somewhere related to some bugs. There are some bugs related to the UI. At times, we don't see some data in the UI. I think a year ago, we were facing some bug-related issues in the UI, which sometimes prevented us from seeing some data in the database. In the UI, some data is not visible. I think improvements related to bug fixing are needed in the tool.
For how long have I used the solution?
I have been using Tealium Customer Data Hub for three years. I am a user of the tool.
What do I think about the stability of the solution?
In my three years of experience, at least I didn't face any I didn't face scenarios where the platform broke down or any kind of issues. It runs smoothly. It's a platform, and even if we talk about other platforms, there are some bugs, and all these things are there, but it never breaks down. It never created a very big issue or something like that.
What do I think about the scalability of the solution?
In my previous organizations, when I was working for a client, there was a team of more than 100 testers. In my current organization, Tealium's team is very big since lots of clients use the tool.
How are customer service and support?
I have contacted the solution's technical support several times. I rate the technical support an eight out of ten. The support team mostly provides crisp solutions. When we encountered an issue related to a bug, the support team provided immediate solutions. There were a few areas where the support team said that they would work on it, but it takes some time.
How would you rate customer service and support?
How was the initial setup?
The product's initial setup phase is very easy. You just have to put a small script in your environment, and everything is done. You can then start with all of your configurations. I would say that the setup is not difficult at all.
The solution is not deployed on the cloud.
What was our ROI?
For three years, I have used Tealium. Our clients also used Tealium. Our clients have been using the tool for quite a long time. It is a reliable tool.
What's my experience with pricing, setup cost, and licensing?
The price range of the product can be considered to be somewhere in the middle, especially since Tealium is considered to be very popular nowadays. If we compare Tealium to other platforms like Adobe or Salesforce, I think it can be considered a cheaply priced solution. The tool's price is somewhere in the middle, meaning it is not too expensive and not too cheap either. The pricing model comes with flexibility. If you want Tealium, then you will have to have Tealium iQ and Tealium AudienceStream Customer Data Platform.
Which other solutions did I evaluate?
I don't know why my company chose the tool. I would say the decision was made during business discussions. As a technical developer, my job is to work on the platform.
What other advice do I have?
One can use Tealium because it is a user-friendly tool. It is not that much of a complex UI where you have to spend more time understanding the UI. It has a pretty simple UI. If you want to use Tealium, you will have to have a bit of knowledge of the data layer and JavaScript. It is a very user-friendly tool. Definitely, one can use it.
I rate the tool an eight out of ten.
Used for tag management and its CDP capabilities
What is our primary use case?
Tealium is generally used for tag management and its CDP capabilities. I've also used it as a consent manager for a very large project for HSBC. No CMP on the market could handle HSBC's very complicated scenarios. Within that project, we understood that the CDPs available on the market can't handle situations where you have subdomains owned by different entities and the main domain owned by different entities.
The conditions set up for each subdomain are different from each other. In terms of auditing capabilities, the CMPs claim that their scanning abilities are rock solid, which is absolutely not the case. Therefore, we have to build a custom solution based on Tealium's consent manager in combination with the Google Cloud Platform for a consent logging solution. We also used the observed point to run a quality assessment for the solution that was built.
With Tealium, I'm mainly focused on tag management and its CDP capabilities. For the CDP capabilities, I'm using it alongside a very large team. So, I'm the Telium SME for a team of 70 Telium specialists. We use it in a very complex scenario where Tealium works as the omnichannel campaign orchestrator.
All the data is passed through Tealium to capture the initial sets of data from various online and offline data sources and then send them to the reporting systems so that they can be analyzed from that point on. This connection happens on the server side.
What is most valuable?
I really enjoy Tealium as a whole, including its tag management part and its CDP capability. I'll break it down into two parts. Tealium is the only tool available on the market for tag management designed properly for enterprise users. It already has a lot of ready-made integrations that you can customize according to your needs. Tealium's system combines tags with the concept of extensions.
The way in which you can scope these extensions will allow you to greatly simplify your work when it comes to managing complex implementations. You could theoretically do the same things with Google tag manager. Generally, simple things are easier to do in Google Tag Manager. Very complicated things are done in a much easier, much smoother, and much more logical way Tealium compared to other tag management tools.
Tealium is a complex tool. Although it's advertised as a no-code platform, that is really not the case. If you use your tag management system at a high enough level, you cannot rely just on the ready-made integrations and the out-of-the-box features. The same thing applies to Google Tag Manager.
In many cases, you will also need to write code. However, Tealium allows you to deploy that code and control it throughout your implementation at a much more granular level, allowing you to do complicated things in a very streamlined fashion.
For the Tealium CDP part, the tool has many ready-made integrations, and the concept of Webhooks allows you to integrate with pretty much anything else. The available consent manager integrations also make sending consent values across your entire tech stack much easier. It's part of the same platform and designed to be easily integrated with most consent management platforms.
This consent integration feature is great for integration between your tag management and your CMP. You will still need to develop your own CMP or consent manager for extremely complicated scenarios. However, developing your own consent manager is much easier because Tealium has the consent manager API, which allows you to use a lot of ready-made functionality within your own code. The heavy lifting of that technical solution is handled through the API.
For that sort of work, you need a developer. You won't be able to use someone who just analyzes data. You need someone technical who understands the JavaScript behind it to deliver this solution. It will be much quicker for a developer to deliver this solution using Tealium's APIs rather than coding everything from scratch and doing DevOps work to build the infrastructure.
With Tealium, you can use your own infrastructure alongside Tealium's API. You need to write your own custom functionalities that you can integrate with Tealium's API capabilities.
What needs improvement?
Tealium provides documentation and great customer support. The solution's documentation could be vastly improved to make life easier for people using it on a regular basis. Many of the questions we asked the support team could have been avoided if Tealium had provided better documentation.
For how long have I used the solution?
I've been using Tealium Customer Data Hub for around eight years, but on a very advanced level for the past six years.
What do I think about the stability of the solution?
I haven't faced any stability issues with the solution except for slowdowns and very short downtimes. However, these things happen on all the major platforms. The reality is that most customers don't use these platforms as much as they believe they are and don't check them as often as they probably should.
Therefore, they might be under the impression that a product like Google Analytics is always running smoothly. However, it has loads of issues, downtime, and times when it isn't processing large amounts of data. The same applies to Tealium. Compared to Google products, Tealium does a much better job of updating statuses and letting you know if certain regions are affected.
Many other platforms don't really allow you to control if your data passes through certain regional data centers. With Tealium, you will have information about downtime or platform-related infrastructure issues. They are generally done on a regional level, and Tealium does a good job of letting you know the status of resolution for those specific issues.
I rate the solution’s stability a nine out of ten.
What do I think about the scalability of the solution?
Tealium Customer Data Hub is a very, very scalable tool. Around 100 users use the solution in our organization. My team has 70 users, and other Tealium users are in other parts of the business.
I rate the solution’s scalability ten out of ten.
How are customer service and support?
The solution's customer support is better than that of Google support services and Adobe. Tealium provides the best enterprise-level support that I've come across. The support team is very knowledgeable and generally very quick. It also depends on the relationship you build with the support team over the years. Tealium provides the top technical support you can get for an enterprise tool.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
I work with Google Tag Manager and Adobe in parallel with Tealium Customer Data Hub. Certain clients have certain technical stack requirements, and we adjust to those requirements. It is fine if a client absolutely wants to use just Adobe products for their tech stack. In some cases, it makes sense because they have a particular need.
For Adobe Analytics, it makes sense to use Adobe Launch for tag management and other Adobe products. Clients also get bulk prices if they get the whole thing from a single vendor. Clients will always have commercial reasons to choose one tech stack over another.
We do tell them what we believe is better, and Tealium is definitely one of our favorite tools for CDP and tag management systems. However, Tealium is a tool for enterprise. You're probably better off with Google Tag Manager if you're running a small to medium organization. It's easier to use Google Tag Manager, and you don't have any running costs. With Tealium, the costs are significantly higher.
How was the initial setup?
The solution's initial setup is not straightforward. I wouldn't call Telium a straightforward tool because it has a steep learning curve. However, once you understand its concepts and if a technical person uses it, then you will really enjoy it. The learning curve with Google Tag Manager is much smoother, but it becomes extremely complicated when you start doing complicated things.
Tealium is generally a very stable tool. There are times when Tealium struggles with data processing, just like any other provider, including Google, Adobe, or Microsoft. However, it has a pretty good notification system and very good support that will sort out these infrastructure issues very quickly.
What was our ROI?
Tealium Customer Data Hub is definitely worth the money for a large-scale project or very large companies. If you have a very large company that does very complex e-commerce work, you will need a smaller team of Tealium specialists to do all the setups for you compared to Google Tag Manager.
However, if you have a small company like a corporate website, Tealium is not a great choice because it will be very expensive, and your needs are very basic. You shouldn't really have to pay Tealium specialists to manage your tags on that very simple website. You're only using very standard events and hardly any important customizations.
For very large projects, Tealium always has a positive return on investment. I've never seen any companies looking to switch over from Tealium. They have considered other alternatives but quickly concluded that it's not worth switching. Those who start using Tealium will generally stay with Telium because there is no better tool for enterprise-level customers.
Tealium is very, very scalable and designed with enterprise in mind. You have, by default, multiple environments. You divide your environments into testing and production. That is done out of the box, and you have capabilities that will help you test your setups between websites.
Let's assume you have a Tealium profile on one website. You can pull your configuration from one of your other websites and test it on that website. You can do an analysis to understand how your setup behaves on a different data layer.
What's my experience with pricing, setup cost, and licensing?
Tealium Customer Data Hub is an expensive solution, but it is not more expensive than Adobe. For Adobe, if you want to get Google Analytics, you might be much better off. I have several situations in mind where using Tealium for server-side data collection was much cheaper. Users could hold that data in BigQuery as a data warehouse and use Google Looker to visualize the data.
A company saved approximately eight million dollars over five years just by doing that. They took the most important reports from Adobe Analytics that older users were counting on. They replicated them in Google Looker and saved eight million over five years.
They had quite a large initial setup cost. However, since they didn't have to pay the very, very high cost for Adobe Analytics, they could get the data they were looking for at a much lower cost in the medium term.
What other advice do I have?
I'm a customer of the solution, but the company I work for also has a partnership with Tealium. We use the solution for our company's day-to-day uses, and our company does implementations for healthcare companies like AstraZeneca and GSK.
I also wrote the code for GSK's consent manager. It wasn't nearly as complicated as what needed to be done for HSBC. Still, they prefer using the consent manager from Tealium rather than the CMP. They could have used the CMP if they wanted to, but they wanted to use Tealium for it.
Overall, I rate the solution ten out of ten.
Provides baseline creation of the tags which saves time effort
What is our primary use case?
I have used the solution to integrate ad pictures and tags on different websites where ad campaigns are run. If an organization is launching a new product and wants it to reach its target audience via digital advertisement, we create a campaign for them using Tealium Customer Data Hub. I used the solution in one of the organizations for the tag management and advertisement process.
What is most valuable?
The baseline creation of the tags is one of the tool's features that I like. We can reuse the same baseline for their upcoming extensions, which saves time and effort.
What needs improvement?
The solution’s user interface could be improved.
For how long have I used the solution?
I have been using Tealium Customer Data Hub for six years.
What do I think about the stability of the solution?
I haven’t faced any issues with the solution’s stability.
I rate the solution’s stability an eight out of ten.
What do I think about the scalability of the solution?
The solution has good scalability. However, if the number of entries is increased, the portal becomes a bit slow in some cases. In my current organization, nearly 10 to 15 people are using the solution.
I rate the solution a seven out of ten for scalability.
How was the initial setup?
The solution’s initial setup is easy.
What about the implementation team?
The solution's deployment time depends on the platform. It merely takes one to two minutes on the dev platform. If we move up to crowd or UAT, sometimes it takes nearly five to ten minutes.
What other advice do I have?
If a particular event is created, it depends on how far it has reached the particular person and how many times they have used it. Based on the analytical report, we can further say that this is the particular count on how things are working.
Anyone can use the solution, but some training is needed. Understanding the solution would be much easier for a person with an understanding of coding languages like JavaScript and TypeScript. As we are integrating things on different platforms, a conditional-based operator is used. In some cases, coding languages like JavaScript or TypeScript are used.
I would recommend the solution to people working on the same skill sets or goals that I am using. Tealium Customer Data Hub is a simple tool that takes less time and minimizes the time frame of a person working on it.
Overall, I rate the solution a nine out of ten.
Offers a wide variety of extension stacks and a functionality called load ordering
What is our primary use case?
I worked for a bank, and we used the solution to track user engagement activities on the banking page, including the products they viewed.
What is most valuable?
The tool offers a wide variety of extension stacks. The solution also has a functionality called load ordering. This feature helps a developer order the rules defined in the solution, which will help decide when the tag should fire.
We had some mobile applications on which the solution was deployed. When that was pushed to production, we could see many details in the live feed, including the features accessed by the user. I'm currently using Adobe, which does not have the features that Tealium does.
What needs improvement?
Tealium Customer Data Hub does not provide any reporting analytics. Either we have to integrate it with Adobe Analytics or Google Analytics for reporting purposes. It would be beneficial if the solution had integrated reporting features.
For how long have I used the solution?
I used Tealium Customer Data Hub for one year in my previous organization.
What do I think about the stability of the solution?
Tealium Customer Data Hub is a stable solution.
What do I think about the scalability of the solution?
Around eight people were using the solution in my team.
How was the initial setup?
I don't know whether it was specific to our project, but the solution's deployment was a bit difficult. A person who does not know the tool would find it a bit difficult to deploy it.
What other advice do I have?
I would recommend the solution to other users. From my current point of view, I will not use Tealium Customer Data Hub because I have to integrate it with other products, like Adobe Analytics or Google Analytics, for reporting. I can do the implementation of Google Analytics with Google Tag Manager and reporting with Google Analytics. I would choose Tealium Customer Data Hub if it included a similar reporting section.
Overall, I rate the solution an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Has a deployment phase that is really easy to manage
What is our primary use case?
In my previous job, I used the tool to receive and send all the information to different tools for analytics. My company also used Tealium EventStream to create groups that the marketing teams need for different campaigns and for different tools. In the past year, my company used the tool to migrate all the data collection from Adobe to Google's G4.
What is most valuable?
The most valuable feature of the solution is the possibility to create events. The tool has a new mode, so you don't have to create a JavaScript extension. Though I haven't used the aforementioned features a lot, I feel it can be really helpful, especially for those who don't have much experience or maybe knowledge about JavaScript.
What needs improvement?
In terms of the tool's real-time data capabilities, I think there are a few issues where improvements are required. In my previous company, I saw a one-click delay. It was really difficult to take some tests or interviews that we wanted to conduct online on a specific page. If the customer comes from some other page and navigates through the pages, then it is nice, but if you want to make your first webpage easy to navigate and where you want to have the AVTS or small interviews, then we may face a real problem with the tool. The aforementioned area can be considered for improvement.
When testing the tool, you have a URL, but with the cookie manager, we have only one for all the destinations. It is quite difficult to test first and then put it on production. We had dynamic links for different pages that you can click so that you can go to the privacy page, which can be different from the previous website or from what is in production to trace it. We have to put an extension with JavaScript associated with that, which is really difficult. It would be nice to have a cookie manager for development and a cookie manager for production.
For how long have I used the solution?
I have been using Tealium Customer Data Hub for four years. I am a user of the tool.
What do I think about the stability of the solution?
I did not face stability issues with the product. The stability issues only occurred with the websites. Stability-wise, I rate the solution a ten out of ten.
What do I think about the scalability of the solution?
It is a scalable solution without any issues, and it is something that is more dependent on the user than the tool.
In my team, four people use the tool.
My company works for other clients, so I think that there are two or three other people working there.
How are customer service and support?
My evaluation of the solution's technical support depends on the person who receives the ticket in Tealium's support team. My company has had good experience with the product's Spanish technical team since it was easier for my organization to explain the issues. I think that sometimes, junior technicians attend to customer issues. I rate the support a seven out of ten.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
I have experience with Google Tag Manager.
How was the initial setup?
The product's deployment phase is really easy.
What other advice do I have?
I think that it is not easy to use the tool. I think that tag management is really not easy, especially to implement the tool in the website. I think that you need to know first of all, how to have division about what they do. If you really don't know how to implement the tool in a website and how to send information then it can be a little bit difficult to understand the way the tool works.
You need to really have some knowledge about JavaScript. In your life if you never dealt with programming, or worked as a developer, the tool can get complicated.
I recommend the product to others who have knowledge about the tool.
I rate the tool an eight out of ten.
Provides out-of-the-box connectors that save time, and the pricing is fair and transparent
What is most valuable?
The marketplace for APIs is valuable. It saves the client from having to do custom developments to connect Tealium to something like Salesforce or Facebook. Tealium provides out-of-the-box connectors that take 5 minutes to configure. It saves time and works very well.
The vendor listens to the customers. If new features are needed, they update the solution. If a particular connector isn't available, they add it pretty quickly. The vast amount of native connectors that Tealium has in its marketplace is valuable to us. Tealium iQ, Tealium EventStream, and Tealium AudienceStream interact seamlessly.
We saw the product's benefits immediately. Our match rates were lower than five percent, and they went to over 55% overnight. The results were immediate. Now, my clients are primarily in the pharmaceutical industry. We're able to load pertinent first-party data into the customer data platform. When visitors are on the website, we can send personalized communications in real-time.
What needs improvement?
There's one feature that I've been requesting for quite some time. Tealium AudienceStream does not support concurrent development. Only one developer can make changes at a time on a particular profile. It leads to some challenges with scheduling and timing. The iQ products allow concurrent development, but AudienceStream does not. It's the only disadvantage of the tool. I hope the vendor fixes it in future releases.
For how long have I used the solution?
I have been using the solution since 2018.
What do I think about the stability of the solution?
Over the last six years, there have been three cases where users couldn't log in to their accounts for various reasons. However, it was always resolved quickly.
What do I think about the scalability of the solution?
The product is extraordinarily scalable. Customers can scale into a new pricing tier with a phone call. Tealium offers various products suited to certain industries. The migration process is seamless. If a pharmaceutical company starts out with a standard Tealium product but likes the exclusive features available in Tealium for Pharma and decides to upgrade, the migration process is very smooth.
How are customer service and support?
The customer support people are never farther than a phone call or email. They respond very quickly. I've never had them not fix something. The resolutions are always exactly what we need. At Mattress Firm, our most important days were the holiday weekends. We had the biggest sales. One of my developers configured something incorrectly during those days. It was very easy to submit a support ticket to Tealium. Within an hour, somebody called me and had it fixed. It was on a holiday weekend. They have extraordinary support.
If we mess up something and need one of Tealium’s engineers to configure it, it will come under additional support hours. It has a very good value. It's far less expensive than sorting something out ourselves.
How would you rate customer service and support?
How was the initial setup?
The solution is deployed on the cloud. It also offers a private cloud. I've been involved in over five deployments. The ease of deployment is relative to the support the client gives. I've been a part of deployments where clients don't respond to Tealium questionnaires, don't show up to meetings, or don't provide adequate forecasting or requirements gathering.
Every headache I've encountered has always been on the client's side. It's never been on Tealium’s side. The implementation is smooth sailing when clients are responsive and cooperative, work through the process, and have a good two-way communication channel. It is very easy and quick.
What about the implementation team?
We are consultants. We are the implementers. We do everything. My team configures all of the development. Directly and indirectly, about 15 people are required for the deployment. The team includes quality assurance personnel, account personnel, campaign personnel, developers, and architects.
What's my experience with pricing, setup cost, and licensing?
The pricing is fair. I've been through the implementation process several times. The price is based on event volume. Tealium works very closely with the client to understand their projected event volume. The pricing is based on tiers. There are different pricing categories for different event volumes.
Tealium is extremely flexible with pricing, which is very rare in the industry. If a client chooses a certain tier and needs to extend it, Tealium is fantastic about restructuring the contract to a higher tier without any penalties. I don't know of another provider that does that.
The customer account people are very hands-on. They are amenable to crafting their pricing. The pricing is very fair and transparent. It is easy to understand. It is upfront during the implementation phase. The pricing is very customer-focused.
Which other solutions did I evaluate?
We did a proof of concept between Tealium and several other market leaders where Tealium's match rate was clearly the highest. Tealium’s connectors are exactly what the client wants. They're all in real-time. They connect very well. They support every industry standard that's out there for third-party connectors. Tealium is a class above all of its competitors.
What other advice do I have?
Initially, I worked on requirements gathering. Then, I worked as a development lead. Now, I am the lead architect for Tealium in my organization. I work on everything from the customer side to the development side. I worked at Mattress Firm. People would come to the website to browse for mattresses anonymously. They made in-store purchases, so we didn’t know who they were. There was a gap. When the customers tried to check the status of the order or the delivery, Tealium found their anonymous profile in the CDP and made them known.
We are Partners. If the customer changes their code base or site, it's in their best interest to keep a good communication strategy open with Tealium. I have an extensive experience with all of the platforms. I've been doing it for six years. Overall, I rate the tool a ten out of ten.
Builds campaigns and can create segments and users
What is our primary use case?
At Tealium, we handle client requirements by building campaigns. My primary responsibility is configuration and development, including managing audience names. My tasks include configuring, unit testing, and sometimes functional testing, as well as performing some production and go-live activities.
What is most valuable?
We can create our segments and users in a field. Creating segments in Tealium using AudienceStream is easier than using any other filter.
What needs improvement?
I started working with Tealium from scratch. It involved a lot of research and development. We had to learn and then apply our knowledge. Initially, I faced many challenges because the tool was new.
For how long have I used the solution?
I have been using Tealium for two and a half years.
What do I think about the stability of the solution?
I rate the solution’s stability an eight out of ten.
What do I think about the scalability of the solution?
There were no issues with scalability.
I rate the solution’s scalability a ten out of ten.
How are customer service and support?
The technical support team at Tealium is very useful. If we have any issues and raise a ticket, they resolve them within two to three hours. For really critical issues, it may take up to one day, but it usually takes two to three hours.
How would you rate customer service and support?
How was the initial setup?
The deployment of Tealium was a bit difficult because I had to learn the technology from scratch. However, after understanding it, it becomes pretty easy. Tealium provides documentation that helps with configuration and integration.
It depends on the client's requirements. If they expect less, it will take less time. Usually, smaller campaigns last ten to fifteen days. Depending on the components, we also need to handle configuration and development. We need to do more configuration and development if there are more components. Generally, we can deploy the basic setup in fifteen days, but larger projects can take up to a month.
What other advice do I have?
Another team handles the integration part. ETL jobs will be run regularly, and we will get data from these ETL jobs. We receive data from various sources, including an email-generating system for email marketing purposes. We store all this data in an S3 bucket. The data from S3 is integrated into Tealium, and we receive it daily from 8 AM to 8 PM. Based on this updated data, campaigns will be run daily.
I used to work with data in Tealium. It is part of the CDP tool, which focuses on customer experience. They also use a lot of coding to build a 360-degree profile of a user through unification workflows. We would receive millions of data points, which we had to merge to create comprehensive 360-degree profiles.
It's straightforward. We offer courses that participants should complete to graduate. They can utilize our available documentation and videos if they are looking for a job and want to work at Tealium. Additionally, a Sandbox environment is provided if needed. Understanding the tool is quite easy, so I recommend it
Overall, I rate the solution a ten out of ten.
Which deployment model are you using for this solution?
Public Cloud
Simplifies tracking and reporting of website data, and extension allows for easy manipulation of tags and site tracking
What is our primary use case?
We have an insurance broking website where I've deployed Tealium with the basic JavaScript Tealium base code for tracking.
We track funnel stages, e-commerce stages, and even Shopify through Tealium. There are multiple implementations in one profile.
For example, I recently completed a project tracking a user journey from Form A to Form D. These forms had multiple options for retirement personals, with multiple accounts that needed to be tracked.
How has it helped my organization?
It streamlines my marketing efforts. I'm able to produce reports for stakeholders who want to see the appropriate data for their website. It has made out-of-the-box enhancements.
For example, I was able to track outbound clicks, showcasing how many users go to other domains from our website. The stakeholders were very happy with this implementation.
Moreover, Tealium helped me comply with data privacy laws. If I try to fetch any personal information, Tealium doesn't allow me to capture personal information. The JavaScript library it uses hashes the values automatically. According to the country we work for, Tealium is a better tool for hashing and maintaining privacy.
What is most valuable?
Tealium is the best tool I've worked with. I especially like the extension, which allows me to manipulate tags or site tracking as needed.
I can select CSS or jQuery selectors using the debugging tool within the tool itself. It's a nice tool, and the data from Tealium is more appropriate compared to other tag management tools.
What needs improvement?
There is much room for improvement. From an implementation perspective, if I could easily grab the value from the website and implement it directly without coding, that would be ideal. I know some coding is necessary, but I recommend Google Tag Manager as a tag management tool because almost 80% of scenarios are already implemented in it, unlike Tealium, which requires a lot of manual work.
However, from a career path perspective, Tealium is a great tool to work on due to the templates and methodologies available.
Another area where Tealium lags is in the tag templates. We often have to use generic templates instead of market templates because the available market templates sometimes fail to render on certain sites or agencies.
For how long have I used the solution?
I have over 13+ years of experience, with more than 10 years specifically in Tealium, Google Tag Manager, and Adobe Analytics.
What do I think about the stability of the solution?
I would rate the solution an eight out of ten. Initially, we had issues when Tealium was new to us.
Now, there are no such issues since Tealium has drastically upgraded. However, debugging after implementation takes a lot of time. It is frustrating for us.
What do I think about the scalability of the solution?
I would rate the scalability a seven out of ten. There were some integration issues while integrating third-party cookie consent tools like Osano or OneTrust. We had trouble deploying cookie sessions through Tealium, but it was resolved on the back end by our team.
In my organization, five core subsidiaries use Tealium.
How are customer service and support?
There is room for improvement because of the response time. It could be faster.
How would you rate customer service and support?
How was the initial setup?
The complexity of the setup depends on different factors. For those with experience working with Tealium, it's easy. I've worked with Tealium for multiple products, sites, and advertisers, so it's easy for me.
But for a new user with six to eight months of experience, it's a little tough to grasp. I also have developers who don't understand how to use the tool and pass data to the analytics platform.
So, some experience is needed to set it up.
It is deployed directly onto the web pages.
What's my experience with pricing, setup cost, and licensing?
It's not as expensive as Adobe Tag Manager, yet it's not cheap either. Because Google Tag Manager is free for some reason.
So, the pricing is cheaper than Adobe. It is fine.
What other advice do I have?
I would recommend it to other, we have recommended it to other clients, and they have opted to use it.
I would recommend to other users that Tealium provides accurate data tracking, comparable to highly paid tools like Adobe Target. The tracking we get from Tealium is commendable.
Overall, I would rate the solution an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Easy to use and provides multiple out-of-the-box integrations
What is our primary use case?
I use Tealium for tag implementation, where I implement marketing and analytics tags on websites and apps. I also use the solution for API integrations or server-to-server integration from clients' web servers to Tealium servers.
What is most valuable?
Tealium's ease of use and multiple out-of-the-box integrations set it apart from other tools.
What needs improvement?
We did have a couple of incidences where the CDN was possibly not resolving.
For how long have I used the solution?
I have been using Tealium for seven years.
What do I think about the stability of the solution?
We did have a couple of incidences where the CDN was possibly not resolving, but Tealium is a pretty solid tool overall in terms of stability.
I rate the solution's stability a nine out of ten.
What do I think about the scalability of the solution?
Around 30 users use Tealium in our organization.
I rate the solution's scalability a nine out of ten.
How are customer service and support?
We do reach out to the Tealium support team for some technical challenges we encounter. The solution's technical support team is very responsive and generally responds within 24 hours.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
We used Adobe Launch and Google Tag Manager before using Tealium. We are a service company that services our clients. We onboarded Tealium because our client has decided to move to Tealium.
How was the initial setup?
The solution’s initial setup is very quick and can be done within 30 minutes.
What about the implementation team?
The solution does not require deployment per se. It's very quick and can be set up within 30 minutes. You need to have your Tealium account, which is where you create your profile and environment. Then, you can pull the code to paste on your website, and it's ready to go.
What other advice do I have?
Tealium has readily available out-of-the-box tags that require minimal coding. This is almost a no-code scenario compared to the other platforms, which require users to put in a lot of manual JavaScript code.
Telium provides its own consent in terms of the GDPR consent, which is mandatory for the EU region. It also provides easy integration with third-party content providers like OneTrust and TrustARC.
Tealium is deployed on the cloud in our organization. Tealium is not really a solution that stores data. It's just a data controller tool that connects the website data to the third-party tags. It's more of a connector rather than a data storage tool.
I would recommend Tealium to other users because it's the best tool for any tag management solution you're looking for. It has a service cost associated with it, but that's worth it. Adobe Launch, which comes as a free solution along with Adobe products, is very basic in terms of the solution it provides. However, Tealium is quite an advanced tool.
Overall, I rate the solution ten out of ten.