My company is into CDP tools. Based on user behavior, my company chooses the next best action that needs to be done. All the data my company has, even before we had Adobe or some other different systems, needs to be tracked to know the behavior of users, which is why all the data will be dumped into Tealium. Based on the user requirement, we do what's best for marketing.

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Grande mise en œuvre & équipe
Un excellent logiciel pour les utilisateurs cherchant à faire beaucoup avec leurs données.
Grande solution pour la gestion des données et des balises.
C'est génial
Véritable CDP
Is super easy for anyone to learn its functionalities
What is our primary use case?
What is most valuable?
Tealium Customer Data Hub comes with many features. My company also has a tag management system on the client side, and we have data enrichment and everything on the server side. On the server side, we can have different data sources, which will come from any source. We also have multiple customizable connectors. There are no restrictions on where my data can be sent. I can send it to any platform as long as I have an API key with it. The freedom to play around with the data is the key.
What needs improvement?
Everything in Tealium is pre-built, and it is customizable to play around with the data. The data that I get has little room to be enriched or modified. A little bit of coding would be helpful, especially where there is an option not available for me to do something with the data, and it may be as small as adding two numbers. If Tealium provides a console where I can make changes in data with a little bit of Java or Python codes, that will be helpful.
There is a part in Tealium called functions. I need to send the data to function, send it to an external platform, and then bring back the data. It would be good if the tool had a console inside it to help meet complex requirements.
For how long have I used the solution?
I have been using Tealium Customer Data Hub for four years. My company has a partnership with the tool.
What do I think about the stability of the solution?
I have not seen many issues in terms of stability in the product. The product is like a copy-paste tool when we use it. We use the copy-paste part for moving the build from test to prod or from prod to test, during which I have observed some breakages. It is working on Google Chrome, and it has nothing to do with what I have in my system. It is accessible from any device. I just need my single sign-on logins, and I am good to go.
What do I think about the scalability of the solution?
Over 100 people in my company use Tealium.
How are customer service and support?
I connected with Tealium's support team a few times, and they were super helpful.
How was the initial setup?
There are some other people in my company who are involved with the installation process of the product, but there is nothing much in it since it is a cloud-based product that we are using through Google Chrome. The admin team takes care of the access, and I am just a developer.
The solution is deployed on the cloud. I use the tool on Google Chrome.
What's my experience with pricing, setup cost, and licensing?
In Tealium, there is something called events, and the pricing is dependent on the event. You will be charged only if you have active data flowing it in and out.
We try to do the development that my company does with minimal events. That is what our company asks us to do so that we can reap the benefits of price. I can say the tool is not too costly. We chose the tool because it offers security. Over Salesforce's CDP solution and Adobe's CDP product, we chose Tealium's CDP tool because we use multiple things, and not everything comes from a single provider, making Tealium's cost less compared to other tools. Tealium comes with tag management.
Which other solutions did I evaluate?
My company chose Tealium Customer Data Hub because it has guidelines intended to offer more data privacy. My company is in a sector where our user data is very important, so it should be very secure. The product comes with some security tools.
What other advice do I have?
I recommend the tool to others, especially if they are into personalized marketing automation area.
The product is super easy for anyone to learn.
I rate the tool an eight out of ten.
Allows you to manage different environments easily
What is our primary use case?
We used the solution to create a website for the client, who wanted a completely new, branded website. I set up everything on Tealium, including Adobe Analytics and other website analytics tools. Additionally, I configured marketing tags such as Google Ads and managed cookie consent through OneTrust.
What is most valuable?
Tealium differs from Google Tag Manager and Adobe Launch. It allows you to manage different environments easily. For example, you don't have distinct environments in Google Tag Manager. When you want to work on development sites, preview the changes before publishing them to a production website. In Tealium, however, you have separate environments, so you can quickly push changes to a dev environment to test everything.
What needs improvement?
You can do anything you need with Tealium and reach your goals. You may face difficulty finding talents using this solution as it is new to market.
Tealium is different from other tech management systems. You need to understand the basics, which are quite different compared to other systems. You need a solid level of JavaScript knowledge. When you know the basics, everything goes smoothly. Beginnings can be hard sometimes.
My first two to three months were quite tough, but once you grasp the basics, everything gets better.
For how long have I used the solution?
I have been using Tealium Customer Data Hub for five years.
What do I think about the scalability of the solution?
If the project goes up and everything grows, scalability is good.
How are customer service and support?
When you have a problem, support answers your emails and is involved in resolving your tickets. They were super helpful.
Which solution did I use previously and why did I switch?
I used Google Tag Manager and Adobe Launch.
How was the initial setup?
The initial setup is easy. If everything is working, it's quite easy to push it to production.
What's my experience with pricing, setup cost, and licensing?
It has premium pricing, which depends on the number of visitors.
What other advice do I have?
There are several positive aspects of the Tealium Customer Data Hub such as flexibility. For example, if you are using a different analytics tool, such as Google Tag Manager, and you decide to switch to Google Analytics, you need to migrate to another Tag Manager system. This migration can be costly in terms of money, time, and effort. However, with Tealium, you can easily switch between different analytics tools without being tied to a specific analytics partner.
On the other hand, finding talent with real experience in Tealium can be challenging because it is not the most common tool in the industry. Additionally, if you lack experience with Tealium, there are limited courses and online resources available, making it harder to find training materials and talent.
Overall, I rate the solution a seven out of ten.
A user-friendly single approach solution with AudienceStream CDP feature for collecting and managing data to make it available to every customer touchpoint and marketing technology vendor
What is our primary use case?
We use Tealium Customer Data Hub for various use cases, depending on the market and different brands. For example, I work with hospitality, e-commerce, and other brands like Customer. It covers all the brands in the market. We use it for primary use cases like cart abandonment or browser abandonment, churn prediction, customer retention, purchase behaviour, and video engagement.
What is most valuable?
The feature I like the most in Tealium Customer Data Hub is AudienceStream CDP. It's the main product with many features, allowing us to build complex and straightforward use cases directly. Tealium Customer Data Hub is an easy tool to use. The client and server sides are user-friendly, especially the server side, including Tealium CDP, EventStream, and AudienceStream. Marketers without technical knowledge can quickly build use cases in audiences and connect them to vendor channels. No technical knowledge is required for these users. The platform offers easy integration and implementation. While technical aspects exist for building more complex use cases, a marketer can directly develop and implement use cases quicklyin the platform.
What needs improvement?
Some areas need attention in terms of improvements for the Tealium Customer Data Hub. For example, audience sizing could be improved because it can only process up to one lakh users per day when trying to get a historical audience. Improvements are also needed in areas like dashboarding. Although they have introduced new features like Audience Insights, there's still room for enhancement.
For how long have I used the solution?
I have been using Tealium Customer Data Hub for the past four years.
What do I think about the stability of the solution?
I haven't had any issues with stability, like bugs or breakdowns. If anything happens, Tealium will have a backup and recover it suitably. Problems sometimes occur, but they are fixed within a few hours.
What do I think about the scalability of the solution?
Regarding scalability, Tealium Customer Data Hub is more suitable for big companies rather than mid-range or low-range companies due to its pricing and capabilities. It's best for more prominent brands.
How are customer service and support?
Regarding support, the Tealium Customer Data Hub team is responsive. Whenever I have any questions or need clarification, I can contact support, and they provide the resolution. Recently, they introduced three tiers of support: Basic, Enhanced, and Premium.
Previously, the Basic tier covered all support tickets, but now, more detailed assistance is included inthe Enhanced version. Essential support now only helps with activation, user, and platform access. For more in-depth help with implementation or troubleshooting, you need Enhanced support.
Which solution did I use previously and why did I switch?
I started using Tealium Customer Data Hub from the beginning of my journey with CDPs, around 2019, so I haven't used any other similar tools before.
How was the initial setup?
The initial setup of Tealium Customer Data Hub can be straightforward or complex, depending on the website or brand and its number of sources. For example, one website with fifty pages will be brief, and users can start with creating a data layer and data collection process, getting it started within one or two months. However, if many use cases orintegrations with other platforms are required, the timelines will be longer and more complex.
What's my experience with pricing, setup cost, and licensing?
Tealium's pricing can be expensive compared to others, but it's worth the investment due to its extensive features and capabilities.
What other advice do I have?
I recommend Tealium to others looking for a CDP. It offers significant benefits over competing products, particularly regarding flexibility and integration capabilities. I advise anyone considering Tealium to go for TLCDP if they need to build various use cases quickly without starting from scratch. It's very user-friendly and allows for seamless integration across different data sources. I would rate Tealium Customer Data Hub an eight out of ten.
Excellent CDP pour la gestion de l'audience.
User-friendly, easy to use, and enables users to customize the tracking features
What is our primary use case?
We use the solution for administration configurations and tracking purposes. We have an e-commerce application. When users log in, we track who they are, when they log in, and what they purchase. We track links and shopping carts.
What is most valuable?
The best thing about Tealium is that we can customize the tracking features. Instead of using OoB features, we can write jQuery JavaScript and inject it into the page. A beginner can easily learn the tool.
What needs improvement?
We can configure and add our own custom HTML design author and inject it into our portal. We also implement tag extensions. Sometimes, the extensions do not load properly before and after events.
For how long have I used the solution?
I have been using the solution for six years.
What do I think about the stability of the solution?
The product has no stability issues so far. Sometimes, the script we customize does not load. So, we created a support ticket, and the support team helped us resolve the issues.
What do I think about the scalability of the solution?
My colleague and I use the solution for our client. We both take care of the changes related to Tealium.
Which other solutions did I evaluate?
We can track things using Qualtrics, too. We can see the statistics and conversions. However, Qualtrics does not have many leverage concepts. I have also used Usergram. We can do a lot of customization on Usergram, but it is not user-friendly. Tealium is more user-friendly and easy to use, and we can do many customizations using it.
What other advice do I have?
My organization purchased the licenses recently. We publish the profiles. The product has a good community. It provides free documentation on the website. It is easily understandable. Anyone who has a background as a developer can understand the documentation easily. I will recommend the product to others. Our clients bought the tool and asked us to implement and customize it. Overall, I rate the product an eight out of ten.