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Tealium IQ Review
What do you like best about the product?
Enterprise level features and making changes to the platform based o customer feature needs.
What do you dislike about the product?
nothing. probably terminology is a bit difficult to grasp at start for new comers!
What problems is the product solving and how is that benefiting you?
full fledged Tag Management System. has all front and back end tools to support our data collection and streaming requirements.
Recommendations to others considering the product:
Highly recommended.
Ease of use
What do you like best about the product?
Very easy to use and scale. Suited our business needs perfectly
What do you dislike about the product?
Theres isnt a lot to dislike, we went through a number of options before choosing Tealium
What problems is the product solving and how is that benefiting you?
None
Excellent in unifying the Audience
What do you like best about the product?
The best thing about the audience stream is the ability to join all the dots from audience perspective i.e. device ID, personal ID, cookie ID etc...and render it in real time to the right products for hyper personalization.
What do you dislike about the product?
Nothing much to be honest. It is a great industry agnostic product.
What problems is the product solving and how is that benefiting you?
Ability to do personalization and targeting in our marketing campaigns. Ability to calculate ROI and change targeting in real time.
Tealium iQ helps us to react quickly to customer enquiries
What do you like best about the product?
The huge range of Tags in the Marketplace and the possibility of using Extension within TiQ.
What do you dislike about the product?
The tool often don't remember my language settings when I want to login.
What problems is the product solving and how is that benefiting you?
We can easily define and track new touchpoints on a website, which helps us to realize new enquiries from our customers.
iQ get started 4 better Data
What do you like best about the product?
Freedom of JS extensions and configure thousands of Tags easily.
What do you dislike about the product?
Tealium cant be setup on premise out of the box.
What problems is the product solving and how is that benefiting you?
Enrich and prepare Data for Analytics and optimisation.
Recommendations to others considering the product:
If you want to do it correctly, use Tealium iQ
Worth the price
What do you like best about the product?
For me, not coming from IT-background, Tealium is the best way to set up all our tracking and online marketing tags, because it is easy to use for any marketer.
What do you dislike about the product?
Some integrations can be complecated as there are unclear definitions of the values to be mapped. The documentation is not always helpful (but most times).
What problems is the product solving and how is that benefiting you?
We do not need to wait for the IT-team to realize our tag-implementations anymore. It is fast and we are way more dynamic.
TEALIUM for customer based marketing
What do you like best about the product?
It enables us to give our customers the relevant experience they expect
What do you dislike about the product?
Currently I cannot find anything which is negative to me
What problems is the product solving and how is that benefiting you?
TEALIUM delivers an easy and very flexible way of building audiences
Data freedom!
What do you like best about the product?
Audiencestream is taking data collection and unification to a new level. It gives you a agnostic way to collect and activate your data, which minimize your risk.
What do you dislike about the product?
As a partner to tealium and meeting clients in the nordic its somethimes hard to convince them to switch over 100% to tealium. Alot of clients are really googlified espacially with GTM and so.
What problems is the product solving and how is that benefiting you?
Understanding what the users-customers are doing and not getting overlaps.
Works well and is secure
What do you like best about the product?
Tealium allows us to utilise tag management under great controlled cons=ditions and easy roll back capabilities
What do you dislike about the product?
There is not really much to dislike about it, it does what it says on the tin.
What problems is the product solving and how is that benefiting you?
All sorts, it has made our lives easier with IT governance who are trying to take over...
Connecting audiences using a unique identifier
What do you like best about the product?
The flexibility and intelligence of the platforms capabilities.
What do you dislike about the product?
Versioning - tricky to manage with multiple teams accessing at one time - have to use Slack to communicate internally in real time to avoid overwriting.
What problems is the product solving and how is that benefiting you?
Looking to test using Liveramp as a unique identifier tying offline to online real time targeting
Recommendations to others considering the product:
Recommend using Tealium as the hub for all data
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