What do you like best about the product?

Able to integrate with any platform via API
Able to work with any ID type
Productised integration with TIQ
Able to transform data server side using functions

What do you dislike about the product?

Only one person can use the tool at any one time, otherwise you end up overwriting each other's work
Audience volume and match rate metrics are not easy to interpret
Even the OOTB connectors e.g. with DV360 take too much configuration... they need an experienced engineer to set them up, and require manual changes in TIQ and in CDP

What problems is the product solving and how is that benefiting you?

Ability to target first party audiences in paid media without using 3P cookies
Ability to send offline conversions to paid media platforms, improving algorithm learning and targeting efficiency
Ability to process digital data and make insights available to offline decisioning systems

What do you like best about the product?

Huge fans of how easy it is to utilize, but also to add additional connectors to our instance along the way.

What do you dislike about the product?

Not much I can say that I don't like about it.

What problems is the product solving and how is that benefiting you?

A variety of items from deduplication and getting other data into the same location. Clearing up site load times on the client side and shifting items to server side.

What do you like best about the product?

Integrates very well with a wide variety of other products.
Multiple attribute types interact well with each other.
Internally consistent.
Easy to query.
Easy to export and update with outside data.

What do you dislike about the product?

Some attribute types are not fully built. By that I mean there are certain things we cannot do that we should be able to do. Perhaps no one thought of, or requested these functions yet.
The good news is Tealium maintains an active Road Map and takes suggestions and ideas from users VERY seriously.

What problems is the product solving and how is that benefiting you?

We interface Audience Stream with Optimizely for ABn testing.
We use it to export Audiences to other 3rd party software for marketing and for "look-alike" audience creation.
Direct Marketing audience creation.
Privacy Opt Out status maintenance.
As long as you do not try to do things for which it is not intended to be used, it works fine.

What do you like best about the product?

Responsiveness from the Tealium team. For the platform itself, you can customize it to best fit your company's needs, or use their setup out of the box. In production, we've never had an issue with Tealium. Emma and Toby have been great!

What do you dislike about the product?

I would love to be able to deploy non-javascript assets. Other than that, the only other assistance or updates we've requested have been swiftly addressed by the Tealium team.

What problems is the product solving and how is that benefiting you?

Delivering vendor scripts to pages. Quickly configurable for agile changes.

What do you like best about the product?

Tealium CDP is a really useful tool for middle companies like ours, we can send the customer data in many different ways and then integrate that with a lot of vendors and platforms to activate that amazingly.

What do you dislike about the product?

I'd prefer to have a clearer vision on the roadmap and future features, like a notification bar inside the product itself, showing estimated release times or similar.

What problems is the product solving and how is that benefiting you?

Tealium CDP helps Kimialba to send many different aspects of the user data to a common point and then activate them all in platforms like Analytics, Google Ads, etc...

What do you like best about the product?

You can pass data from single source to multiple connectors/tools

What do you dislike about the product?

It is a live data stream, every time you change the events or properties, you
Have to make sure to update the connectors linked to it to be able to view all the events

What problems is the product solving and how is that benefiting you?

Nothing for mobile analytics. I believe it is used for marketing purpose

Recommendations to others considering the product:

This is only live stream data. You must use one of the connectors to view your data for analyzing

What do you like best about the product?

The tool is extremly flexible and adaptable to every situation.

What do you dislike about the product?

it's straight up the best solution. Clearly it's a little bit more complex than other tools.

What problems is the product solving and how is that benefiting you?

Managing big and complex data collection project and the evolution of those during the years it's a big task, but with TealiumIQ and following some best practice it's doable.
Migrating from othe tool to TealiumIQ without IT support it's a common task we achive thaks to the flexibility of the solution.

Recommendations to others considering the product:

Choosing an enterprise level Tag Management solution it should be a priority for every one whodoes online business and TIQ it's the best solution in the market by a large margin.

What do you like best about the product?

Data Ingestion from literally any kind of source, super dynamic 1:1 audience generation, activation and integration with a vast number of Martech solutions.

What do you dislike about the product?

To be honest, its my favourite martech technology of all of them.

What problems is the product solving and how is that benefiting you?

Creating real live omnichannel interaction with end customer. Personalization 1:1. Easy setup of data streams to any other source. Full understanding of end customer context.

Recommendations to others considering the product:

I would first make sure you have a decent data structure & data Layer set up the Digital Asset (Ie. Web, App), as well as a robust data collection from client side (Browser, App), with Tealium IQ preferably since it’s the most powerful.

What do you like best about the product?

I'd recommend Tealium Audience Stream as a CDP in order to develop and transform the way we create customized experiences.

What do you dislike about the product?

There's nothing remarkable from my perspective

What problems is the product solving and how is that benefiting you?

Identity resolution, real time decisioning, omnichannel connections.

What do you like best about the product?

Audience creation, de silo of data sources, data ingestion

What do you dislike about the product?

Not intuitive needs to improve analytics, data visualization and channel connections

What problems is the product solving and how is that benefiting you?

2020/21 has been an extraordinary time, with a global pandemic and three national lockdowns changing the way South Western Railway’s customers live, work, and travel.

The crisis has had a significant impact on our business and on our brand. Ticket sales have dropped by up to 80% year-on-year across the network, and footfall in Waterloo remains below pre-COVID levels.

SWR’s core challenge is travelers have fallen out of the habit of taking our trains, eroding their relationship with our business.
SWR believed that there was an opportunity to significantly improve our targeting and efficiency through the use of data to drive revenue.
Key challenges included –
We needed to increase digital sales; online sales are dominated by Trainline, and the return on investment from digital display advertising is not as strong as desired.

We can’t talk to enough of our customers; Only 8% of our CRM database has opted in for marketing. Data silos mean we cannot connect our activities.

We are losing the ability to target and measure digital activity; Functional and marketing cookies are being disabled. This will have a significant commercial impact on targeting and delivery, measurement, and attribution.

Strategy
South Western Railway chose Acxiom and Tealium to create a bespoke best-in-class customer data platform (CDP) to consolidate disparate and siloed data sources into a holistic 360-degree customer view. Customer Data Platforms (CDPs) are the current technology of choice when it comes to big data marketing and a way of bringing together all the data points and insights on customers that a business might capture across every interaction.

The combination chosen also had to work for SWR’s media agency, Seven Stars, to make sure communications on digital and social channels integrated closely with the new technology.

Unlike many typical implementations of CDPs, this was adopted wholesale within SWR. The project required a complete re-engineering of how data can aid the omnichannel activation of the business’ marketing strategy. It’s a significant challenge and requires major cultural changes within an organization to make the adoption a success across the whole business. But by working closely with the right suppliers and partners, Acxiom and Tealium, the project has been able to achieve this – and the results so far have been hugely transformational for how SWR interacts with its customers.
Results

SWR has delivered almost double the anticipated target in revenue and 400% return on investment. Activity has been split across three teams, always-on, campaigns, and partnerships. All three have seen massive uplifts in ROI while providing relevant communications to clients.


Results-focused on -

• New promotions and products - Driven by the insights around customer demand and preferences. For example, Friday theatre travel promotions, new leisure ticket types, and senior saver tickets have all been use cases that have been created and made live thanks to the project’s output.
• Programmatic advertising - thanks to actionable and accessible insights, we’ve experienced a return on investment of 3-1, exceeding even their own KPI set going into the project, which was 2-1.
• Personalisation - Everything the business now does in terms of external communications and marketing takes a lens on personalization. This makes sure we are relevant to our customers at an individual level.
• Omnichannel Expansion - SWR are continuing to expand their digital channels across TV, radio, and out-of-home advertising to raise the profile of SWR and what it can offer travelers.