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Say goodbye to tedious data management with Tealium AudienceStream CDP!
What do you like best about the product?
I love using Tealium AudienceStream CDP because it makes my job easier. It connects with other marketing technologies and provides great insights on audience behavior. I also find the interface easy to use and the reporting features helpful.
What do you dislike about the product?
The only things I don't like about Tealium are that some of the features were hard to understand, and the pricing can be confusing.
What problems is the product solving and how is that benefiting you?
Tealium AudienceStream CDP has made my work easier. Before using it, we had to do a lot of manual data work. Now, we can automate much of it and use the software's reporting features to gain insights into audience behavior.
Provided the data insights we needed
What do you like best about the product?
Allowed us to see the data more accurately within Google Ads and Facebook.
What do you dislike about the product?
We haven't had any issues to date. So far the solution has worked well for us.
What problems is the product solving and how is that benefiting you?
We lost visibility to all audiences in Google with the privacy changes. Tealium gave us that back.
Powerful, Intuitive, Great Support
What do you like best about the product?
The interface is superior to GTM, making it very easy to distinguish between and examine multiple components (tags versus code versus data layer, etc). The way the UI is presented just makes daily work in it easier.
What do you dislike about the product?
Sometimes the complexity of customization can be a negative if you want a quick solution to a problem.
What problems is the product solving and how is that benefiting you?
TiQ allows us to deploy and manage multiple tagging environments across a variety of profiles and sites quickly and easily. Additionally, their support team is quick to respond when you have an issue you can't resolve yourself.
360 Customer View
What do you like best about the product?
Tealium is the tool that unites everything, the link between the back and the front, the interconnection necessary to deliver a personalized customer experience. The ability to integrate data sources, standardize them, and have them talk to each other is key to get accurate customer 360 view. Agnosticity, flexibility and integrations are the main elements that I like.
What do you dislike about the product?
The UX/UI could improve in some aspects, my profile is a digital analyst so I'm used to that type of tools. There is also a lot of room for improvement in documentation, online training in different languages, how-to guides, etc.
What problems is the product solving and how is that benefiting you?
Siloed customer data was one of our challenges, that with Tealium Visitor Stitching we were able to solve.
One tool to connect all marketing channels and orchestrate customer's brand impacts, including call centers.
One tool to connect all marketing channels and orchestrate customer's brand impacts, including call centers.
AudienceStream is flexible, powerful and very scalable.
What do you like best about the product?
Overall, AudienceStream unlocks a robust and flexible environment to fine-tune the user journey to be specific to each user's journey and known properties. Pretty damn close to the mythical personalization at scale. The ability to create rules based on a user's past behavior on owned platforms is really only limited by your imagination.
Tealium also supports connections to most major CRM and Marketing platforms, as well as the ability to bring in custom data from an owned data warehouse. AudienceStream offers a robust ability to integrate this first and third-party data with user behavior history, adding more granularity and context to the journeys and rules you want to create.
My default recommendation for any client looking for a CDP is AudienceStream.
Tealium also supports connections to most major CRM and Marketing platforms, as well as the ability to bring in custom data from an owned data warehouse. AudienceStream offers a robust ability to integrate this first and third-party data with user behavior history, adding more granularity and context to the journeys and rules you want to create.
My default recommendation for any client looking for a CDP is AudienceStream.
What do you dislike about the product?
One of the big downsides is that their CDP data model only has the user as the primary object (which, admittedly, is the point of CDPs). However, there are times when I would have liked to use a session-based primary object for logic; it's possible, but it requires a lot of creating engineering.
For companies who have a super clean (and I mean really, really clean) data warehouse, a reverse-ETL platform does offer more flexibility in data modeling to structuring around user, session or hit-based primary data objects. With that said, the use cases that these platforms allow (and AudienceStream struggles with) are pretty nuanced and specific. In general, the increased effort of setting up a reverse-ETL CDP (which is much higher) doesn't justify the newly available data models (which, at most, increases maybe 5-10% increased functionality over AudienceStream.
There is a definite learning curve to AudienceStream; I would put AudienceStream as a median effort learning curve. With that said, the CDPs, which are easier to pick up and implement, tend to have reduced functionality and flexibility. If your company doesn't have the technical expertise and has a limited set of use cases, then an easier-to-use CDP may be the right option.
For companies who have a super clean (and I mean really, really clean) data warehouse, a reverse-ETL platform does offer more flexibility in data modeling to structuring around user, session or hit-based primary data objects. With that said, the use cases that these platforms allow (and AudienceStream struggles with) are pretty nuanced and specific. In general, the increased effort of setting up a reverse-ETL CDP (which is much higher) doesn't justify the newly available data models (which, at most, increases maybe 5-10% increased functionality over AudienceStream.
There is a definite learning curve to AudienceStream; I would put AudienceStream as a median effort learning curve. With that said, the CDPs, which are easier to pick up and implement, tend to have reduced functionality and flexibility. If your company doesn't have the technical expertise and has a limited set of use cases, then an easier-to-use CDP may be the right option.
What problems is the product solving and how is that benefiting you?
Our most common use case is to introduce web and app behaviors as integral components in mapped customer journeys. Most customer journeys are limited by time-based rules or simple interactions with the channel hosting the journey. This unlocks substantially more use cases for companies to experiment and fine-tune their digital relationship with their customers.
Our second most common use is to integrate first-party data with data coming in from the web/app. This can be confidential data, or data not exposed in the web journey, such as customer-specific characteristics or mapping to offline sales journeys and interactions.
Our second most common use is to integrate first-party data with data coming in from the web/app. This can be confidential data, or data not exposed in the web journey, such as customer-specific characteristics or mapping to offline sales journeys and interactions.
Tealium CDP Review
What do you like best about the product?
The ability to stitch multiple data sources and layer on functionality to help create audiences and activate on data upstream and downstream. It gives an ability to stitch data after POCing the server side connect as we get ready for the eventual "death of the cookie"
What do you dislike about the product?
The initial integration take some time to get to a ready state and how much the client side to server side comparison differs
What problems is the product solving and how is that benefiting you?
Ability to utilize authenticated data as well as prospecting data to help solve business problems. We are using the CDP to enrich our AWS data products. Also it helps us gear up for the legislative changes that could make client side tracking obselete. This ability to compare methodologies now will give us a better idea of how the data schema changes and how the data capture model needs to evolve.
Best in Class for Data Collection & Management
What do you like best about the product?
One of the best parts about Tealium AudienceStream is that it helps us discover new audiences for marketing that we previously untapped
What do you dislike about the product?
Haven't found anything to dislike about it yet!
What problems is the product solving and how is that benefiting you?
Our audiences used to be very limited in terms of only including people who visited specific pages on our site or who got a quote/policy with us. With AudienceStream, we can dig much deeper into visitors with shared sets of attributes from their engagements.
Tealium is a powerful tool for your arsenal
What do you like best about the product?
It's a powerful tool that is highly customizable
What do you dislike about the product?
It can be highly customizable which also results in complexity to setup, learn, and maintain
What problems is the product solving and how is that benefiting you?
Identity management, marketing activiation/suppression
Thoughts on Tealium after 7+ years of usage
What do you like best about the product?
The tool cuts out lengthy and costly code deployment cycle - now, business users can make changes and publish them in minutes. This flexibility is the key. We have used the tools for over 7 years, and had a chance to switch to multiple other tag managers, some at lower cost or even free. However, the total cost of ownership with these free tools is much higher. Tealium has one of the best user interface that makes complicated things easy to understand and use. Once you pass the initial learning curve, you realize just how much power and agility you gain. If you get stuck with some complex issue, Tealium support engineers are best in class. They will help you, troubleshoot, and even write the code/solution for you. Tealium has one of the best customer support I have ever seen in the industry.
What do you dislike about the product?
Some might think that the cost is steep, especially with multiple free alternatives. However, you should consider the total cost of ownership, including your own time.
What problems is the product solving and how is that benefiting you?
Quick deployment, owning the connection between the data layer and the tags, ability to change and modify anything I want anytime I want, without waiting for IT to make changes.
A powerful tool to track data points and unify different systems
What do you like best about the product?
Tealium Audiencestream has allowed our department to collect data from our website and other tools that we would otherwise need to create custom solutions for. We're also able to create a unified profile to share data between disparate systems, create distinct audiences, and then activate those audiences in our marketing and ad platforms. Tealium has very responsive and knowledgeable support teams that can dive into the tool and assist in creating the solutions we need.
What do you dislike about the product?
The software is very extensive and can be intimidating to get started with. It's best to pick some small wins and projects to get oriented to all of the possibilities. I recommend going through the documentation and video courses to get familiar with the terminology before diving in. The account team is also great at making sure you get to value.
What problems is the product solving and how is that benefiting you?
There are data points that AudienceStream can track and group into single attributes that are difficult for us to replicate in Marketo. AudienceStream allows us to create these audiences to build segments in Marketo, send to ad platforms, and push to other systems we have that otherwise don't integrate into other tools. We're also able to send data from random tools into AudienceStream to build up a more robust profile for our visitors/customers. Since we have a team of developers, we have also built an in-house web-personalization system built off of audiences in AudienceStream. This allows us to show relevant content to repeat visitors based on any data we've collected in our data profile.
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