Sold by: WorkSpanÂ
Deployed on AWS
WorkSpan is a leading provider of co-sell and marketplace acceleration solutions, helping AWS sellers navigate complex digital sales channels to maximize revenue and operational efficiency. Our advisory services are designed to help you develop winning marketplace strategies, accelerate deal velocity, and drive increased revenue on AWS Marketplace.
Overview
WorkSpan Advisory Services provides expert guidance and strategic support to help AWS sellers maximize their success on AWS Marketplace. As a leading provider of co-sell and marketplace acceleration solutions, WorkSpan helps cloud sellers navigate complex digital sales channels, optimize listing strategies, and drive increased revenue through streamlined operations and co-sell alignment.
Why AWS Marketplace Matters AWS Marketplace has emerged as a vital sales channel for SaaS and cloud-based solutions, with over $10B in annual transactions and growing rapidly. Enterprises increasingly rely on AWS Marketplace for simplified procurement and budget utilization, making it a key driver of cloud solution adoption. However, many sellers face challenges in standing out within the competitive marketplace, optimizing their listings, and fully leveraging AWS's co-sell and funding opportunities.
Challenges for AWS Sellers Complex listing setup and compliance requirements. Misalignment with AWS's co-sell programs, leading to missed opportunities. Inefficient deal execution and sales cycle bottlenecks. Underutilization of AWS Marketplace funding and incentive programs.
How WorkSpan Advisory Services Can Help WorkSpan offers a comprehensive suite of advisory services designed to help AWS sellers overcome these challenges, accelerate their go-to-market strategy, and drive increased revenue. Our services cover every aspect of AWS Marketplace success, from account setup and listing optimization to co-sell readiness and operational efficiency.
AWS Marketplace Programs & Incentives WorkSpan provides expert support to help sellers take full advantage of AWS's partner and marketplace programs, including:
AWS Co-Sell: Guidance on managing co-sell business and sharing opportunities with AWS ACE. AWS Pay-As-You-Go (PAYG): Best practices for structuring and managing PAYG offerings. Free Trials: Setup and optimization of trial programs to increase customer engagement. AWS ISV Accelerate Program: Assistance with enrollment and co-sell alignment. AWS Foundational Technical Review (FTR): Support in meeting AWS's security, compliance, and operational best practices. AWS Marketplace Seller Prime: Guidance on increasing visibility and sales potential through AWS's Seller Prime program.
Highlights
- AWS Marketplace Strategy & Go-To-Market (GTM) Planning WorkSpan provides tailored guidance to help sellers create a strategic and effective presence on AWS Marketplace. This includes: Developing a competitive go-to-market strategy aligned with AWS's partner ecosystem. Defining pricing, discounting, and private offer structures to maximize conversion. Identifying the right industry and customer segments for growth. Ensuring that your messaging and positioning resonate with AWS customers.
- Co-Sell Readiness & AWS ACE Integration Seamless co-sell integration with AWS ACE (AWS Partner Network) is essential for driving partner-led deals. WorkSpan ensures that sellers: Register and set up AWS ACE accounts. Link marketplace and co-sell opportunities for streamlined deal flow. Create sales battlecards for consistent messaging between your team and AWS Sales. Leverage AWS partner connections to unlock multi-partner deal opportunities.
- Listing Optimization & Private Offer Structuring A well-optimized listing is crucial for driving visibility and conversion on AWS Marketplace. WorkSpan helps sellers: Craft high-impact product descriptions and value propositions. Develop pricing and bundling strategies that align with customer buying behavior. Set up private offers to drive larger deal sizes and higher win rates. Implement free trials and request demo options to increase customer engagement.
Details
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Advisory Services | Comprehensive strategic guidance on AWS Marketplace setup, co-sell integration, and GTM strategy. | $10,000.00 |
AWS Marketplace Listing | End-to-end support in creating and optimizing your AWS Marketplace listing, including pricing strategy and offer setup. | $4,500.00 |
AI Sales Partnering Assistant | AI-powered tool that delivers real-time partner insights, co-sell opportunities, and automated deal execution directly within your CRM. | $30,000.00 |
AI Sales Partnering Assistant Implementation | Full implementation of the AI Sales Partnering Assistant into your existing CRM, including configuration and training. | $6,000.00 |
On-Site Consultation (Travel) | In-person consultation at your location to provide hands-on strategy and operational support (travel expenses apply). | $1,500.00 |
Vendor refund policy
All sales of WorkSpan Advisory Services are final. Due to the nature of the services provided, no refunds will be issued once a service has been purchased and the engagement has commenced. This includes, but is not limited to, advisory services, marketplace listing support, AI tool implementation, and on-site consultations.
If you have any questions or concerns about our services, please contact us at support@workspan.com prior to making a purchase.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
0 ratings
0 AWS reviews
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28 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Computer & Network Security
Great, could be better UI
Reviewed on Feb 19, 2025
Review provided by G2
What do you like best about the product?
LeanTaas Weekly Team Meeting, Ease of Integration
What do you dislike about the product?
Complex on UI! Customization Limitations!
What problems is the product solving and how is that benefiting you?
Siloed Systems & Data
Tanya F.
WorkSpan Review
Reviewed on Feb 19, 2025
Review provided by G2
What do you like best about the product?
I like that it enables organizations to co sell and co invest with partners efficiently.
What do you dislike about the product?
Sometimes the platform doesn’t work correctly
What problems is the product solving and how is that benefiting you?
Integration of CRM
Sebastian T.
Good Collaboration for our Co-Sell Program
Reviewed on Sep 05, 2024
Review provided by G2
What do you like best about the product?
The WorkSpan team was good at bringing us up to speed about how WorkSpan can help with our Co-Sell management. They have a strong team between the consulting side and people on the technical team.
It was relatively easy to implement and roll out to our field. The initital feedback from our sales team is good, and people are seeing the value in having WorkSpan in our Salesforce instance and how it will help them work better in the marketplace and partner with the AWS team.
It was relatively easy to implement and roll out to our field. The initital feedback from our sales team is good, and people are seeing the value in having WorkSpan in our Salesforce instance and how it will help them work better in the marketplace and partner with the AWS team.
What do you dislike about the product?
I think this was more of an issue with how we first started the kick-off, we should have had the right stakeholders internally involved. I joined later due to being off on a Pat leave. Our future iterations of WorkSpan will be easier.
We had a product feedback session as there were a couple of gaps with how the Salesforce package is setup, and limitations on the address fields.
We had a product feedback session as there were a couple of gaps with how the Salesforce package is setup, and limitations on the address fields.
What problems is the product solving and how is that benefiting you?
In order for Postman to scale our channel business, we need to streamline our deal registration process with our partners. Making it easier to share deals between Postman and their partners will encourage more co-selling and relationship building with our partners. Our current process with AWS is completely manual and involves our Head of Global Channels and Alliances submitting deal registrations individually on behalf of our sales reps. This is happening directly in AWS Partner Central. This manual process also introduces more opportunity for human error which lead to reporting inaccuracies.
Shinji S.
WorkSpan Access
Reviewed on Aug 02, 2023
Review provided by G2
What do you like best about the product?
I am finally getting used to using it and find it easy to get information and easy to read.
What do you dislike about the product?
I think that screen transitions take time and that granting access rights to new users is complicated.
However, this may be largely a problem due to internal systems
However, this may be largely a problem due to internal systems
What problems is the product solving and how is that benefiting you?
Funds Manager for Provider MDF to manage funds acquired by partners.
Massimo R.
pretty good
Reviewed on Jul 28, 2023
Review provided by G2
What do you like best about the product?
usefule for my daily work following our partner
What do you dislike about the product?
not all the relevant field are available, and the update are not so frequently
What problems is the product solving and how is that benefiting you?
pipeline visibility to plan and discover cross sell and up sell opportunity