Sample data set of 100 000 records containing pairings of mobile devices with the zipcodes of locations they were active within last day. Sample is collected from a single-day.
Zipcode location paired with hashed mobile advertising identifiers
Sample data set of 100 000 records containing pairings of mobile devices with the zipcodes of locations they were active within last day. Sample is collected from a single-day. These devices are identified with commonly used mobile advertising identifiers, IDFA and GAID for Apple and Android devices accordingly. The dataset contains hashed version of these IDs.
Use Cases
Instructions: Advertising, segmentation, categorisation, popularity & change over time analysis, analysis of the competition.
Metadata
Description
Value
Update Frequency
Single update, this is the sample file
Data Source(s)
network of mobile publishers, ad networks, media buyers & sellers
Data Creation Date
November 2020
Geographic coverage
US (although any country is possible)
Is historical data “point-in-time”
YES, data was generated as of November 2020 and might change over time, sample product will not be updated with future revisions
Link to Corresponding ADX Paid Product - Available as private deal via ADX
Pricing Information
This sample file is available free of charge, however full version of the product with revisions is paid based on the CPM model. If you wish to receive such fails on a constant basis for specific geolocations, contact us directly for the query.
Regulatory and Compliance Information
OnAudience.com complies with the data transparency standards prepared by IAB
Tech Lab and is one of the signatories of Code of Conduct: Programmatic 2.0 Data
Provider, which gather good practices for data providers. By complying with those
documents OnAudience.com data is transparent and fully anonymised.
Subscription Verification Request Information
Prospective subscribers may be required to provide their case of use for the data, geolocation from which he wants to use or activate upon the data or the list of users which he wants to enrich with such data.
One of the biggest warehouses in the world, including 21 billion user profiles from 200 markets globally
A part of Cloud Technologies group - one of the fastest growing tech company in Europe
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
This listing is offered at no cost. It provides one data dimension: zipcode location paired with hashed mobile advertising identifiers. There are no tiers, usage add-ons, or instance sizes to choose from. You receive the single dataset under one free option, so pricing does not scale with quantity or usage. This data supports understanding user location alongside mobile device identifiers for analysis and enrichment work.
Top-of-mind questions for buyers
What does one record in this dataset represent?
Each record pairs a zipcode location with a hashed mobile advertising identifier. The hashed identifier stands in for a mobile device without exposing raw personal data. This lets you tie device-level signals to a general location for analysis and profile enrichment.
Since this dataset is free, will my cost change as I use more of it?
No. This listing is offered at no cost with a single data dimension. There are no usage tiers, add-ons, or per-record charges. Your cost stays the same regardless of how much of the dataset you consume.
What can I do with the location and hashed identifier data once I receive it?
You can use it to enrich existing user profiles, fill data gaps, and analyze device behavior by location. The data is described as GDPR- and CCPA-compliant, gathered with user consents through recognized privacy standards.
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