Sold by: Acxiom
Deployed on AWS
Canada Consumer Segmentation provides a powerful set of consumer classification systems developed that assess the socio-economic and geodemographic portraits of neighborhoods across Canada. It consists of analysis variables and two segmentation systems, including international and market-optimized categories. The data is based on census, government and commercial data.
Overview
Overview
Canada Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze consumers and markets, providing valuable insights for database marketing, customer segmentation and network planning.
Based on key demographic and socio-economic characteristics, Canada Consumer Segmentation data classifies households into categories and groups. The market specific segmentation consists of 54 categories organized into 11 groups. The international segmentation is grouped into 5 income types and further divided into 25 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables provided relate to presence of children, adult age, family size, property type and average income in local currency.
Data complies with local privacy laws and is based on census, government and commercial data.
Client Credentialing
In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:
- Company Name
- Full Business Address
- State of Incorporation
- Company Contact Name
- Company Contact Email Address
- Company Contact Phone Number
- Intended Use Case
QUICK FACTS
Canada Consumer Segmentation:
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Is ideal for neighborhood-level analysis and trending.
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Provides two segmentation systems with groups and categories as well as key variables for each geography.
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Is available at a small geographical level Canadian block / postal code.
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Easily integrates into most systems for mapping and analysis.
Geographic Level of Aggregation
Data has been anonymized to the block/postal code level, representing no fewer than 100 individuals per geography aggregated. File contains data for 493,192 Block / Postal Codes.
Formats
This product is delivered as a tab delimited text file (.txt)
Update Frequency
Canada Segmentation data files are updated as data is available.
Permitted Uses
- See Acxiom’s Data Use Agreement.
Details
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Pricing
This product is available free of charge. Free subscriptions have no end date and may be canceled any time.
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Dimensions summary
This listing is offered at no cost through a single dimension, Product Access (Units). Subscribing grants you access to the product. There are no tiers, usage add-ons, or size options to choose between. This sample provides consumer segmentation data organized by block or postal code for Canada. Because pricing is free, you do not select quantities or commit to a paid term to gain access. The single dimension covers all access to the sample dataset.
Top-of-mind questions for buyers
One unit grants you access to the sample dataset. It is not tied to a number of records, users, or queries. A single unit covers your access to the Canada consumer segmentation sample organized by block or postal code.
No. This listing is free and has a single access dimension. Costs do not scale with data volume, query counts, or added users. There are no tiers or overage charges to trigger a change in what you pay.
It provides consumer segmentation data for Canada, organized by block or postal code. The sample groups households and areas into segments. This helps with planning, targeting, and audience personalization at a geographic level. Contact the vendor for details on the segments included.
www.acxiom.com
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Vendor refund policy
Purchase of this product is non-refundable.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Canada Consumer Segmentation – Block / Postal Code (Sample) | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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