Alliant Food and Beverage audiences are sourced from brand-specific e-commerce and Twitter data; that is then used as a study group and then joined to an offline cooperative database of direct-to-consumer purchase transactions, demographics, and lifestyle information. The analysis of the combined data is used for predictive modeling to identify other households in the cooperative that have shared characteristics predicting interest of the associated brand, cuisine and products.
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Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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This listing uses one pricing dimension: Product Access (Units). You buy access to the product under a contract, and pricing scales with the number of units you purchase. There are no separate tiers, instance sizes, or usage add-ons to choose from. Your access grants use of the food and beverage data solution, which supports audience targeting for consumer packaged goods and retail campaigns. Since the contract sets both term and quantity, you agree to a fixed unit count for the commitment period. To size the right number of units for your needs, contact the vendor.
Top-of-mind questions for buyers
What does one unit of Product Access represent for billing?
A unit grants access to the food and beverage data solution under your contract. The listing does not spell out whether a unit maps to a seat, an audience, or a data volume. Because the count is fixed for the term, ask the vendor how units map to your intended use before sizing your order.
What does access to this food and beverage data solution let me do?
Your access supports audience targeting built on receipt-level transactional data combined with consumer attributes. You can use it for consumer packaged goods and retail campaigns, including syndicated and custom audiences. The solution helps you reach shoppers across channels based on purchase behavior.
Does my cost change if my usage grows during the contract term?
The contract sets a fixed unit count for the commitment period, so your cost stays the same regardless of how much you use within that count. There are no usage add-ons or overage tiers in this listing. To raise your unit count, contact the vendor.
www.alliantdata.com
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