Alliant Pets audiences are built using brand and product-specific e-commerce data as a study group, that is then joined to an offline cooperative database of direct-to-consumer purchase transactions, demographics, and lifestyle information. The analysis of the combined data is used for predictive modeling to identify other households in the cooperative that have shared characteristics to predict purchase of Pet related products.
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Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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This listing uses a single contract-based pricing dimension called Product Access (Units). You buy units that grant subscriber access to the product. There are no tiers, instance sizes, or usage add-ons to choose between. Pricing scales with the number of units you purchase. The product provides people-based marketing data and audience solutions, including consumer intelligence, purchase behavior, and business-to-business insights used for targeting, predictive modeling, and data enrichment across channels. Because terms and unit quantities are set by contract, you arrange the specific unit count and commitment directly with the vendor.
Top-of-mind questions for buyers
What does one unit of Product Access grant me?
Each unit grants subscriber access to the people-based marketing data and audience solutions. The unit count controls how many subscribers can reach the data. Because this is a contract product, you agree the exact unit definition and quantity directly with the vendor, since terms are set per contract.
How does my cost change if I need more subscriber access?
Cost scales with the number of units you purchase. Adding subscribers means buying more units. There are no tiers or usage add-ons that change the rate at a threshold. Any change to your unit count is arranged through the contract with the vendor, not applied automatically.
Is this a usage-based product or a fixed commitment?
This is a contract-based product billed on units of product access, not metered usage. You commit to a set number of units rather than paying per query or per record. Charges do not fluctuate with how much data you pull. You set the unit count and term directly with the vendor.
www.alliantdata.com
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