Teavaro Marketing Identity Hub for Telecom Operators

Telecom operators lose reach and revenue because subscriber signals sit in separate systems and third-party cookies no longer connect them. Most visitors to an operator's website and app are anonymous, and the customers who are already known are known in fragments - a prepaid record here, a broadband account there, a business contract somewhere else.

Teavaro's Marketing Identity Hub is the identity layer operators put underneath their marketing, data and AI programmes. It resolves subscribers, prospects and anonymous visitors into a single identity in real time, across web, app, network, care and offline data, and activates that profile wherever the operator needs it.

It runs on AWS in the operator's own account and sits alongside the estate they already have. It feeds the data warehouse (Amazon S3, Amazon Redshift), the AI layer (Amazon Bedrock, Amazon SageMaker), and the BSS, CRM and campaign systems delivered through large modernisation programmes. It adds a marketing identity layer without replacing anything.

Customer acquisition. Most visitors to an operator's website and app are anonymous, and third-party cookies and device IDs no longer close that gap. Server-side identity resolution recognises 20-50% more of them, so more prospects become addressable, retargeting on owned channels works, and cost per gross add falls.

ARPU growth. Prepaid, postpaid, broadband, TV and B2B lines usually sit in separate systems, so the operator sees products rather than people. A single identity gives a whole-household or whole-account view, so upsell to a higher tariff, an added line, a device or a content bundle is timed on live behaviour instead of a batch segment built the night before.

Churn reduction. Churn signals arrive across browsing, app, care and network activity, and usually reach the retention team days later. Resolving those signals to the same person in milliseconds means intent is detected while the customer is still in session, and a retention offer can be served in the same journey.

Business customers. Operators connect a large share of the businesses in their market through mobile and sell most of them nothing else. When a business customer is on the operator's own website looking at a fixed, cloud or security page, the operator cannot see who they are. The same identity layer resolves the connection to a company name, employee size band and industry in real time, and groups several individual profiles under one contractual account, so a company with many SIMs, devices and contacts is recognised as a single customer. Cross-sell can act while the visit is happening, leads reach the sales team that handles that size of account, and a recognised business account can be shown its own contract rates rather than the public tariff.

Network and data monetisation. Operators hold consented first-party and network data that brands cannot get elsewhere. The same identity layer turns it into addressable advertising and data products: operator-owned media, on-net advertising, and privacy-compliant audiences for brand partners. It moves customer data from a cost centre to a revenue line.

Privacy. No customer names or numbers pass to the marketing systems. What the network returns is an encrypted or hashed reference held against a single profile identifier, and the marketing tools see only that identifier. Consent is checked before any network lookup takes place.

Getting started. Coverage differs by market, so the first step is a proof of value scoped to that market's own requirement. A typical starting point runs recognition on a defined set of pages and counts the customers and companies it names. That needs no network work, and it replaces assumptions with the operator's own numbers before anything larger is committed.