Prosper Insights & Analytics' propensity model predicts the probability that a China adult consumer enjoys a specific leisure time activity. Based on a set of basic demographics, the model identifies individuals who are likely to participate in the activity. The model was trained with data from Prosper's large China Quarterly survey.
Highlights
Enhances digital and offline targeting by identifying individuals likely to enjoys a specific leisure time activity.
100% Privacy Compliant Models. No PII Used.
Based on unique large sample consumer survey data.
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You pay by the host hour for running this predictive model on Amazon SageMaker. Pricing is organized around two choices. First, you pick an inference mode: batch, which processes data in scheduled groups, or real-time, which scores requests as they arrive. Second, you pick a SageMaker compute instance type, which sets the processing power behind each host hour. Options range from smaller general-purpose instances to larger memory, compute, and GPU-based instances. Each instance and mode combination carries its own hourly rate. Larger instances cost more per hour. You are billed only for the hours you use.
Top-of-mind questions for buyers
What does one host hour cover, and when do the charges start and stop?
One host hour is one hour that a chosen SageMaker instance runs the model. Charges accrue only while the instance is active and processing. When you stop the instance, software charges stop. You pay for actual running hours, not idle or unused capacity.
How do I choose between batch and real-time inference mode for this model?
Batch mode processes grouped data on a schedule and runs only while the job executes. Real-time mode keeps an instance running to score requests as they arrive. Batch suits large periodic scoring. Real-time suits on-demand scoring. Each mode is billed per host hour at its own rate.
What data powers this model, and what does the score predict?
The model draws on Prosper's monthly U.S. consumer survey data, which captures spending intentions and shopping behavior. It produces a propensity score estimating how likely a consumer is to be a China leisure traveler. You can use these scores for targeting, personalization, and demand forecasting.
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