Sold by: Senzing
Deployed on AWS
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Know exactly who is who in your data. The Senzing engine resolves messy, duplicate, and deliberately disguised data into an accurate view of people, organizations, and the relationships between them. Works in real time, at any scale. Deployed inside your AWS environment, built for organizations that cannot afford to get identity wrong.
4.9
Overview
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AWS Senzing RDS
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Product video
Most entity resolution tools miss what matters most: the relationships someone is actively trying to hide. Senzing is built to catch them, and it routinely outperforms manual review.(i) It understands names across languages and scripts, matches international addresses, and surfaces both disclosed and hidden connections between people and organizations. Every match sharpens the next: the system learns continuously as new data arrives, cutting false positives and missed matches while showing exactly why each decision was made.(ii)
Ready to Deploy, Easy to Integrate
Most entity resolution projects start with months of tuning before they're useful. Senzing skips that step. It's a "JSON in, JSON out" library that plugs into your existing systems with nothing extra to run beyond your Aurora database, so teams move from installation to real results in weeks, not months.(ii) Because it runs entirely inside your AWS environment, your data never leaves your control.
Enterprise-Grade Performance and Versatility
From federal agencies to Fortune 500 enterprises, organizations turn to Senzing when getting identity wrong is not an option. It holds transactional speed from thousands of records to billions, powering everything from Customer, Citizen, and Patient 360 views to KYC, AML, fraud detection, insider threat programs, and GenAI pipelines. One resolution engine, wherever accurate identity matters
Sources:
(i) User Case Study: https://senzing.com/code-for-america-entity-resolution-case-study/
(ii) 3rd Party Commissioned Study: https://senzing.com/senzing-economic_impact_roi/
Senzing uses built in intelligence including culturally aware, cross script name matching and international address comparison to resolve entities in real time with high precision from day one. It detects disclosed and non disclosed relationships, uncovering connections between people, organizations, and other entities. As new data is ingested, Senzing learns in real time, reducing false positives, minimizing missed matches, and delivering consistent, explainable results. No data ever flows to Senzing, Inc.
Trusted by government agencies and leading organizations in finance, healthcare, and technology, Senzing scales to billions of records and performs at transactional speeds. Whether you are building a new system or modernizing legacy systems, Senzing provides accurate, real-time entity resolution without requiring a team of experts or a complete system rewrite.
Senzing technology can enhance the following identity-related use cases:
Master Data Management (MDM)
Customer 360 / Citizen 360 / Patient 360
Know Your Customer (KYC)
Anti-money laundering (AML) monitoring
Entity-resolved outputs for GenAI
Financial compliance
Financial crime detection
Perpetual vetting
Risk and fraud detection
Insider threats
Knowledge graphs
Public sector
And more
Highlights
- Cut Through the Noise Duplicate records, inconsistent formatting, and deliberate deception all resolve accurately, right out of the box.
- Plug In, Don't Rebuild A lightweight SDK that fits into what you already run, with real results in weeks instead of a multi-month deployment.
- Built to Scale with You From thousands of records to billions, at the same transactional speed, without ever leaving your AWS environment.
Details
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Deployed on AWS
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Pricing
Free trial
Try this product free according to the free trial terms set by the vendor.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
10M | 10 million records. Senzing subscription pricing is based on DSRs. A DSR is a single record processed to load into Senzing (searches are not counted). | $58,560.00 |
20M | 20 million records. Senzing subscription pricing is based on DSRs. A DSR is a single record processed to load into Senzing (searches are not counted). | $78,120.00 |
50M | 50 million records. Senzing subscription pricing is based on DSRs. A DSR is a single record processed to load into Senzing (searches are not counted). | $136,800.00 |
100M | 100 million records. Senzing subscription pricing is based on DSRs. A DSR is a single record processed to load into Senzing (searches are not counted). | $234,600.00 |
250M | 250 million records. Senzing subscription pricing is based on DSRs. A DSR is a single record processed to load into Senzing (searches are not counted). | $483,000.00 |
500M | 500 million records. Senzing subscription pricing is based on DSRs. A DSR is a single record processed to load into Senzing (searches are not counted). | $897,000.00 |
1B | 1 billion records. Senzing subscription pricing is based on DSRs. A DSR is a single record processed to load into Senzing (searches are not counted). | $1,497,000.00 |
Dimensions summary
Pricing is a subscription based on Data Source Records (DSRs). A DSR is a single record you map and load into the software. Searches do not count toward this total. You pick a tier matching your record volume: 10M, 20M, 50M, 100M, 250M, 500M, or 1B records. Pricing scales upward as your data grows, so you choose the tier that fits your current record count. Support is included with every paid subscription at no added charge. Each tier reflects the maximum number of records you may process under that license.
Top-of-mind questions for buyers
A DSR is a single record you map and load into the software, such as one customer record with a distinct customer number. Pricing counts the current number of DSRs in your database. Searches do not count. Only records processed to load into the software are metered against your tier.
Each tier sets the number of DSRs you may process under that license. A production license includes at least a five percent buffer over the permitted volume to prevent disruption. Records beyond that permitted volume obligate you to pay upgrade fees from the date you first exceeded it.
The listed tiers stop at 1 billion records. The software runs beyond that, proven in production at around 100 billion records. For volumes above the highest listed tier, you contact the vendor for a quote on your specific number of records.
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No refunds.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
We offer free support. No purchase required. Our experts have an average of 20+ years of entity resolution experience. Inquiries are generally answered within 24 hours or less. support@senzing.com or
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Mark M.
Faster Entity Resolution and Smarter Matching with Senzing
Reviewed on Sep 06, 2026
Review provided by G2
What do you like best about the product?
We had built our own entity resolution module and used it successfully at clients with over 100M records. But we wanted faster performance and better matching intelligence. We got both with Senzing. And their SDK made it easy to integrate into our platform.
What do you dislike about the product?
The initial integration of Senzing was quick and painless. But there are other capabilities that you have to dig a bit deeper to understand. I think they should publish more detailed examples (documents or videos) for training on the advanced features, such as their incremental learning. This saves us so much time, and improves matching, but we didn't know how it worked initially.
What problems is the product solving and how is that benefiting you?
Our platform creates a hypergraph from conventional data sources. Senzing then auto-populates our graph with 'possibly related' people or companies. We benefit from their core capability, matching of entities, but we also get interesting 'unusual' links between parties. A shared phone number? Shared address? Why? This improves our fraud detection and customer management capabilities. And with matching we don't just get a score, we get the reasons for the proposed match. This helps our customers confirm the match. We prepare our customer's data for use by their preferred AI agents. If we don't have a clear, deduplicated set of customers then the results from AI are suboptimal. We are bringing the data together, Senzing then ensures it is clean and ready for AI.
Chris H.
Exceptional Accuracy and Support with Senzing
Reviewed on Sep 03, 2026
Review provided by G2
What do you like best about the product?
I really appreciate Senzing's matching accuracy and its principles-based approach. The data ingest speed is impressive and saves us a lot of money. Their support team is also amazing—they're very responsive, and we often get answers back within the day, even to technical questions. I feel valued and supported as their partner. Additionally, the ability to transliterate and resolve in one process is a standout feature for me.
What do you dislike about the product?
Nothing.
What problems is the product solving and how is that benefiting you?
Senzing lets us accurately bring together large disparate datasets, resolving them to one entity, and match entities to watchlists. Its speed and accuracy save money, and the supportive company ensures quick issue resolution.
Jay H.
Powerful Data Integration and search
Reviewed on Sep 03, 2026
Review provided by G2
What do you like best about the product?
I love how capable Senzing is at handling huge data scales, and it's impressive how it runs in real time while being sequence agnostic. The feature scoring for different feature types is super useful too, and having GNR baked in, along with the ability to handle non-Latin character scripts, is invaluable. I also appreciate its handling of off-by-one and transcription errors, and the fact that it's all native is a huge plus. Integrating Senzing into our core platform, DarkSkreen, was the easiest compared to other products we've tried, which makes it perfect for us.
What do you dislike about the product?
I think address matching could be better. I understand improvements are under way, though.
What problems is the product solving and how is that benefiting you?
I use Senzing to consolidate disparate data sets into a single database, enabling real-time search and retrieval. It's invaluable for entity search, candidate generation, and maintaining up-to-date data streams for screening and intelligence purposes.
Brian E.
Lightweight, Powerful Entity Resolution with High Accuracy at Scale
Reviewed on Aug 27, 2026
Review provided by G2
What do you like best about the product?
Lightweight and extremely powerful entity resolution with a high degree of accuracy. Performs at scale and incorporates decades of ER best practices.
What do you dislike about the product?
Requires a good degree of knowledge of entity resolution terms and concepts to get the most benefit.
What problems is the product solving and how is that benefiting you?
Managing identity for both known and unknown relationships. Supports our core registries, know your customer, and relationships.
Financial Services
Senzing: Lightning-Fast Entity Resolution with Enterprise-Grade Flexibility
Reviewed on Jul 29, 2026
Review provided by G2
What do you like best about the product?
Senzing was quick and easy to install and get up and running. What surprised our team most was how quickly it processed data and returned results. In fact, we found ourselves double-checking the logs to make sure it had actually run because it was that fast.
I had previously built my own entity resolution model, so I know firsthand how much ongoing maintenance is required to keep one performing at its best. When you compare that effort and cost with the price of Senzing, investing in their solution makes far more sense than maintaining your own.
Another major advantage is how easily it integrates with virtually any data source and platform, which significantly speeds up the onboarding process. I also appreciate the flexibility to build your own interface and tailor the solution to your needs.
The company continues to add valuable features, such as its MCP server, which allows you to use the AI model of your choice. You also have the flexibility to implement the security model that best fits your organization's requirements.
Overall, Senzing delivers excellent performance while maintaining the enterprise-grade flexibility, customization, and security that organizations need.
I had previously built my own entity resolution model, so I know firsthand how much ongoing maintenance is required to keep one performing at its best. When you compare that effort and cost with the price of Senzing, investing in their solution makes far more sense than maintaining your own.
Another major advantage is how easily it integrates with virtually any data source and platform, which significantly speeds up the onboarding process. I also appreciate the flexibility to build your own interface and tailor the solution to your needs.
The company continues to add valuable features, such as its MCP server, which allows you to use the AI model of your choice. You also have the flexibility to implement the security model that best fits your organization's requirements.
Overall, Senzing delivers excellent performance while maintaining the enterprise-grade flexibility, customization, and security that organizations need.
What do you dislike about the product?
I haven't come across anything major - their support is top notch so whenever I have a product enhancement idea, they actually take the time to discuss it and upgrade the product.
What problems is the product solving and how is that benefiting you?
Everything from fraud to customer 360. The software figures out who is who so there's a wide application for its use.