Sold by: UTOBO INC.
utobo email combines a transactional email API, marketing campaigns, and lifecycle automation in one platform. Send via REST API or SMTP, run broadcast campaigns to your contact lists, and build multi-step automated sequences, all against one contact graph, with an AI writer that drafts subject lines and full email bodies. Built on Amazon SES with custom domain authentication, suppression handling, and sending reputation monitoring.
Overview
utobo email is an email platform for startups that need transactional and marketing email in one place, instead of paying for and integrating two separate tools.
WHAT'S INCLUDED
Transactional email API Send via a REST API or an SMTP relay. Official SDKs for Node.js, Python, Go, PHP, and Ruby. Attachments, CC/BCC, and custom headers are supported. Every send is recorded with full delivery logs and error reporting. Rate limits are 100 requests/minute per API key and 500 requests/minute per organization.
Marketing campaigns A four-step composer (setup, design, recipients, preview) with both a visual editor and a raw HTML editor. Ten starter templates plus your own saved template gallery. Send to contact lists, imported CSV/Excel files, or pasted addresses. Schedule sends or send immediately. Includes a media library and stock photo picker.
Lifecycle automation Multi-step drip sequences and an automation engine triggered by list subscription, subscriber tags, or API calls.
AI email writer Generates a subject line and a complete HTML body from a single sentence, and suggests alternative subject lines. Works across transactional, broadcast, and automated sequences. Powered by Google Gemini.
Deliverability Built on Amazon SES. Add your own sending domains with guided SPF, DKIM, and DMARC setup, verified automatically. Includes suppression lists, tokenized per-recipient unsubscribe links, bounce and complaint handling, and open/click tracking. A sending reputation dashboard monitors bounce and complaint rates per account, with thresholds set deliberately tighter than the underlying platform's, so problems surface as warnings before they become suspensions. Optional list verification is available for cleaning contact lists before a send.
Team and access Multiple users per organization with owner, admin, and member roles, invitations, two-factor authentication, and scoped API keys with permissions and one-time display.
PLANS
Three tracks. Transactional is metered on emails per month. Promotional is metered on contacts, with unlimited broadcast sends. All-in-One includes both quotas at a lower combined price than buying the two separately. Each track has Starter, Pro, and Scale feature tiers, which set the number of sending domains (3, 10, or 100), delivery log retention (1, 3, or 5 years), and support level.
Contracts are available on monthly or annual terms. Annual contracts are priced at a 20% discount to twelve monthly terms.
Highlights
- Transactional email API, broadcast campaigns, and lifecycle automation in one platform, against a single contact graph, instead of separate tools bolted together.
- An AI writer that drafts subject lines and complete email bodies from one sentence, working across transactional sends, campaigns, and automated sequences.
- Built on Amazon SES with custom domain authentication (SPF, DKIM, DMARC), suppression lists, bounce and complaint handling, and per-account sending reputation monitoring.
Details
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Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/month |
|---|---|---|
Transactional 10K | 10,000 transactional emails per month via REST API and SMTP relay. 3 sending domains, 1 year of delivery logs. Starter tier: Ticket support. | $9.00 |
Transactional 25K | 25,000 transactional emails per month via REST API and SMTP relay. 3 sending domains, 1 year of delivery logs. Starter tier: Ticket support. | $14.00 |
Transactional 50K | 50,000 transactional emails per month via REST API and SMTP relay. 3 sending domains, 1 year of delivery logs. Starter tier: Ticket support. | $19.00 |
Transactional 100K | 100,000 transactional emails per month via REST API and SMTP relay. 10 sending domains, 3 years of delivery logs. Pro tier: Slack and ticket support. | $35.00 |
Transactional 250K | 250,000 transactional emails per month via REST API and SMTP relay. 10 sending domains, 3 years of delivery logs. Pro tier: Slack and ticket support. | $69.00 |
Transactional 500K | 500,000 transactional emails per month via REST API and SMTP relay. 100 sending domains, 5 years of delivery logs. Scale tier: Priority support. | $119.00 |
Transactional 1M | 1,000,000 transactional emails per month via REST API and SMTP relay. 100 sending domains, 5 years of delivery logs. Scale tier: Priority support. | $189.00 |
Transactional 2.5M | 2,500,000 transactional emails per month via REST API and SMTP relay. 100 sending domains, 5 years of delivery logs. Scale tier: Priority support. | $379.00 |
Promotional 2.5K | 2,500 marketing contacts with unlimited broadcast sends. 3 sending domains, 1 year of delivery logs. Starter tier: Ticket support. | $19.00 |
Promotional 5K | 5,000 marketing contacts with unlimited broadcast sends. 3 sending domains, 1 year of delivery logs. Starter tier: Ticket support. | $29.00 |
Dimensions summary
You buy a contract in one of three tracks. Transactional prices by monthly email volume, from 10K up to 2.5M sends. Promotional prices by marketing contact count, from 2,500 up to 250,000, with unlimited broadcast sends. All-in-One bundles both an email volume and a contact allowance on one contract. Within each track, higher volumes map to support tiers: Starter adds ticket support, Pro adds Slack and ticket support, Scale adds priority support. Sending domains and delivery log retention also grow with tier: 3, 10, or 100 domains and 1, 3, or 5 years of logs.
Top-of-mind questions for buyers
No. Promotional pricing bills by your marketing contact count, not by how many campaigns you send. Each contract includes unlimited broadcast sends within your contact allowance, subject to fair-use and sending policies. Campaign frequency never changes the price. Transactional email is metered separately.
Each All-in-One contract pairs a fixed monthly transactional email volume with a fixed marketing contact allowance. Both metrics are bundled into one price on a single bill. Transactional sends are metered per email; promotional is metered per contact with unlimited sends. You pick the tier matching both your app volume and list size.
A transactional email is a single message your app sends through the REST API or SMTP relay, such as a receipt, password reset, or notification. A marketing contact is one person on your promotional list, counted regardless of how many broadcasts you send them. The two metrics are billed separately.
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Vendor refund policy
Refunds are handled by utobo. To request one, email support@utobo.com within 30 days of a charge with your AWS account ID and order details. Approved refunds are issued through AWS Marketplace to your original payment method within 5-10 business days. After 30 days, fees are non-refundable and unused time on a contract term is not prorated. Billing questions: support@utobo.com .
Legal
Vendor terms and conditions
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Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Email support is available at support@utobo.com for all plans. Starter tier includes ticket support; Pro tier adds a shared Slack channel; Scale tier includes priority support. Product documentation, API reference, and migration guides are available at
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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