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    Bid Enhancement

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    Sold by: Intent IQ 
    Deployed on AWS
    Fill in the gaps of missing IDs from your SSP and DSP partners associated with your ad space.

    Overview

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    Maximize your ad space revenue and performance with our solution. Fill in the gaps of missing IDs from your SSP and DSP partners to unlock the full potential of your inventory. Experience immediate improvements in revenue, CPM, and fill rate. Increase revenue by 20%-30% and recover lost earnings from cookieless inventory. We use a transparent performance-based model, sharing revenue from the incremental gains we generate for you, with clear value measurement through continuous AB testing. Integration is simple and can be done via Prebid (header bidding), JavaScript, or RTB server-side implementation.

    Highlights

    • Cookieless Inventory Monetization Revenue Lift Cross Device Identity Graph

    Details

    Delivery method

    Deployed on AWS
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    Pricing

    Bid Enhancement

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    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

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    Dimension
    Description
    Cost/12 months
    Base Fee
    Pay base AWS fee + % of IIQ-driven uplift. Contact us for details.
    $1.00

    Additional usage costs (1)

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    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Description
    Cost/unit
    Revenue Lift
    Pay base AWS fee + % of IIQ-driven uplift. Contact us for details
    $1.00

    AI Insights

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    Dimensions summary

    This listing bills through two combined dimensions. You pay a Base Fee plus a percentage of the revenue uplift the service generates. The Base Fee covers the standard AWS charge for using the product. The Revenue Lift dimension ties additional cost to the incremental ad revenue the technology drives for you. This is a performance-based model, so part of what you pay scales with the results delivered. Specific rates require contacting the vendor for details.

    Top-of-mind questions for buyers

    The Revenue Lift charge applies to the incremental ad revenue the technology generates for you. This is the extra income earned by filling missing demand IDs in cookieless bid requests. A constant A/B test measures this uplift, so the charge reflects only revenue you would not have earned otherwise.
    Both charges apply together. You pay the fixed Base Fee for using the product plus a percentage of the incremental revenue the service drives. The Base Fee stays steady regardless of results. The Revenue Lift portion moves with the extra ad revenue generated. Contact the vendor for the specific rates.
    The Revenue Lift charge ties to incremental revenue, so it scales with results delivered. The vendor states it is paid only from incremental revenue it generates for sell-side partners. The Base Fee covers the standard product charge separately. Contact the vendor to confirm how each charge behaves in your setup.
    www.intentiq.com
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    Vendor refund policy

    Service can be stopped at any time. You pay only for the actual generated revenue. No advanced payment is required

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

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    Support

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