Salesforce Marketing Cloud

Marketing Cloud is a complete agentic marketing platform designed to help you personalize every moment of engagement across the customer lifecycle. By connecting every department through actionable data and Agentforce, we empower teams to work together to build lasting customer relationships. No matter your tech stack, company size, or industry, Marketing Cloud can help you drive revenue growth for your business. Here are three ways Marketing Cloud is different from other solutions:

First, unified customer profiles bring together structured and unstructured data from across your business. Marketers and Agentforce can easily activate that data to build segments, generate calculated insights, analyze performance, and power AI-driven recommendations, decisioning, and automations, all without relying on IT.

Second, with trusted AI agents embedded into the platform and securely grounded in your company data and metadata, marketers save time at every step. Use natural language to collaborate with Agentforce to generate briefs, content, and customer journeys, and continuously optimize campaigns for higher ROI.

Finally, because Marketing Cloud is built on the Salesforce Platform, the same platform powering commerce, sales, and service, your customers engage with your brand as one connected company, not siloed departments. Marketers become value multipliers across the business, helping sales close more deals, commerce grow CLTV, and service boost CSAT.