Consumer demand & consumer sentiment data derived from social media data. 16 public companies in Home & Office Products sector . 6-Month Delayed Data TRIAL VERSION
This is a trial version. Click Here to view the live, paid product.
The purpose of LikeFolio Consumer Purchase Intent & Sentiment data is to give equity investors and corporate stakeholders critical insights into consumer spending behavior and happiness on Main Street before they become news on Wall Street or issues in the boardroom.
Coverage
This product contains four data sets for each of the following publicly-traded companies:
IRBT
LOVE
NWL
SNA
SWK
WHR
TPX
YETI
HELE
SONO
ARLO
CAJ
NINOY
KODK
LOGI
COST
Data Descriptions
Purchase Intent Data is generated when a social media user tweets about a brand or product in a manner that indicates the user has very recently, is currently, or is definitely planning to do business with the company. For AAPL this might be "got a new iPhone", for YUM it might be "drive thru at taco bell is", for SFIX it might be "got my first stichfix".
Positive Consumer Sentiment Data is generated when a social media user tweets something positive about a brand or product owned by the covered company.
Negative Consumer Sentiment Data is generated when a social media user tweets something negative about a brand or product owned by the covered company
Mention Count Data is generated when a social media user tweets about any brand or product (including common slang and misspellings).
Historical Trial Data from Jan 1, 2012 through 6 months ago is contained in this trial data set.
Purchase Intent Data and both Sentiment Data sets are subsets of total mention count data.
Data in this product has been anonymized and/or aggregated.
LikeFolio's 2019 data performance white paper gives examples of how this data may be used to effectively predict future stock price movement, especially leading into quarterly earnings reports.
A study by Georgetown University, based purely on LikeFolio Purchase Intent data, concluded that it is "predictive of upcoming sales, and the unexpected component of sales growth at the firm level."
Quantitative Funds use THIS data set to identify shifts in consumer spending behavior around brands owned by publicly traded companies. Most quant funds use this trial data to confirm that they will be able to extract alpha from the data that is not correlated to their existing data inputs.
Financial Platforms use our data to provide their users/clients with unique, alternative insights into consumer behaviors via integrations into their digital platforms (screeners, chart solutions, etc)
Marketing Professionals use our BRAND BREAKDOWN DATA SET to track the effectiveness of marketing campaigns, product rollouts, and competitor offerings. Pls inquire for brand-level data.
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This is a free trial listing with a single pricing dimension billed by units. You pay nothing to access it. There are no tiers, instance sizes, or usage add-ons to choose between. The single dimension covers the trial access, so pricing does not scale with volume or commitment. Because it is offered at no cost, there are no billing calculations to plan around during the trial period.
Top-of-mind questions for buyers
What does this trial listing provide access to?
The trial provides access to purchase intent and consumer sentiment data for home and office products. It draws on real demand signals across a universe of tracked companies and themes. The trial lets you evaluate this data before considering a paid option.
What does the "units" billing unit mean for this trial?
The listing bills by units, but as a free trial you pay nothing regardless of the unit count. No usage meters, seat counts, or data volumes drive a charge during the trial. The unit dimension exists in the pricing structure but carries no cost here.
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Consumer demand & consumer sentiment data derived from social media data. 16 public companies in Home & Office Products sector. Full PIT historical file delivered daily.
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