Consumer demand & consumer sentiment data derived from social media data. 17 public companies in Consumer Services sector . 6-Month Delayed Data TRIAL VERSION
This is a trial version. Click Here to view the live, paid product.
The purpose of LikeFolio Consumer Purchase Intent & Sentiment data is to give equity investors and corporate stakeholders critical insights into consumer spending behavior and happiness on Main Street before they become news on Wall Street or issues in the boardroom.
Coverage
This product contains four data sets for each of the following publicly-traded companies:
APRN
CAR
EFX
GRUB
HRB
HTZ
LYFT
MED
PLNT
TCX
UBER
UHAL
WW
CVNA
KMX
AMZN
CHWY
Data on non-public company also included: NTRI
Data Descriptions
Purchase Intent Data is generated when a social media user tweets about a brand or product in a manner that indicates the user has very recently, is currently, or is definitely planning to do business with the company. For AAPL this might be "got a new iPhone", for YUM it might be "drive thru at taco bell is", for SFIX it might be "got my first stichfix".
Positive Consumer Sentiment Data is generated when a social media user tweets something positive about a brand or product owned by the covered company.
Negative Consumer Sentiment Data is generated when a social media user tweets something negative about a brand or product owned by the covered company
Mention Count Data is generated when a social media user tweets about any brand or product (including common slang and misspellings).
Historical Trial Data from Jan 1, 2012 through 6 months ago is contained in this trial data set.
Purchase Intent Data and both Sentiment Data sets are subsets of total mention count data.
Data in this product has been anonymized and/or aggregated.
LikeFolio's 2019 data performance white paper gives examples of how this data may be used to effectively predict future stock price movement, especially leading into quarterly earnings reports.
A study by Georgetown University, based purely on LikeFolio Purchase Intent data, concluded that it is "predictive of upcoming sales, and the unexpected component of sales growth at the firm level."
Quantitative Funds use THIS data set to identify shifts in consumer spending behavior around brands owned by publicly traded companies. Most quant funds use this trial data to confirm that they will be able to extract alpha from the data that is not correlated to their existing data inputs.
Financial Platforms use our data to provide their users/clients with unique, alternative insights into consumer behaviors via integrations into their digital platforms (screeners, chart solutions, etc)
Marketing Professionals use our BRAND BREAKDOWN DATA SET to track the effectiveness of marketing campaigns, product rollouts, and competitor offerings. Pls inquire for brand-level data.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
This listing is a free trial with a single pricing dimension billed in units. There are no tiers, instance sizes, or usage add-ons to choose between. You get one option at no cost, so there is no pricing that scales with quantity or usage. Because the trial carries no charge, there are no billing calculations to consider. To learn what happens after the trial or how paid access is structured, contact the vendor.
Top-of-mind questions for buyers
What does this trial provide access to?
The trial gives you consumer services data covering purchase intent and consumer sentiment. It tracks real-world demand and sentiment signals across a range of companies and consumer themes. The trial version is offered at no cost so you can evaluate the data before deciding on paid access.
How is this trial billed, and will I be charged during it?
The trial is free. It carries a single pricing dimension billed in units, but the listed price is zero, so no charges accrue during the trial. There are no usage tiers or add-ons to select. For details on paid access after the trial, contact the vendor.
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Consumer demand & consumer sentiment data derived from social media data. 17 public companies in Consumer Services sector. Full historical PIT data updated daily.