Sold by: Epsilon
Deployed on AWS
Epsilon’s marketing data file providing demographic, financial, lifestyle, and propensity data to identify audiences likely to engage or purchase products and services. Data is aggregated at the neighborhood ZIP+4 level to allow for detailed analysis at the most discreet level of geography. Use this data for smarter market segmentation, target audience definition, modeling, and business portfolio analysis. This product contains aggregated data with no personally identifiable information.
Overview
Epsilon products on AWS contain aggregated data with no personally identifiable information. This data is aggregated at the Zip+4 (postal zip code concatenated with 4 digit zip extension) level by summing or averaging data across the geography. Aggregated data cannot be linked back to personally identifiable information.
See Consumer Data Insights – Premium (Trial) for a trial dataset.
Consumer Data Insights - Premium is a marketing data file with 400+ elements providing demographic, financial, lifestyle, and propensity information on U.S. consumers. Data is aggregated at the neighborhood ZIP+4 level to allow for detailed analysis at the most discreet level of geography. Use this data for smarter market segmentation, target audience definition, modeling, and business portfolio analysis.
This robust dataset includes:
- Demographics: Data elements that identify the key demographics of households including age, number of people in household, presence of children, occupation, etc.
- Finances: Data elements that identify household income, financial resources, and home value indicators.
- Lifestyles: 120+ variables identifying consumer hobbies, interests and lifestyles to broaden consumer understanding including: hobbies and interests, purchase characteristics, reading habits, charitable donations, pet ownership, music interests, travel habits, nutrition and diet preferences, and sports participation.
- Niches 5.0: A powerful clustering system that classifies every household in our national consumer marketing file into one of 26 meaningful groups. Use Niches 5.0 to gain deeper customer insights, identify your best customer or prospect audiences and develop tailored messaging and offers.
Propensity Models:
- Automotive (6 Fields) – including Auto Warranty Purchasers, New Luxury Vehicle Purchasers, Public Transportation Users, Vehicle DIYers and more.
- Consumer packaged goods (67 Fields) – including Convenience Cooks, Organic Food Purchasers, Master Cooks, Private Label Shoppers, Walmart Enthusiasts and more.
- Dining (18 Fields) – including Coffee Enthusiasts, Catering Customers, Online Delivery Customers, Restaurant Loyalists, and more.
- Finance (45 Fields) – including 401k Owners, Frequent ATM Customers, Likely to Use an Investment Broker, Second Homeowners, Low Interest Credit Card Users and more.
- Insurance & healthcare (29 Fields) – including Auto Insurance – Agent Sold, Pet Insurance Purchasers, Term Life Buyers, Medicare Supplement Insurance Purchasers and more.
- Media & technology (29 Fields) – including Smart Home Customers, Early Adopters, Frequent Online Movie Viewers, Gamers, Socially Active on Facebook and more.
- Not for profit (15 Fields) – including Environmental Donors, Likely Voters, High-Dollar Donors, Veterans Donors and more.
- Retail (22 Fields) – including Amazon Prime Customers, Bargain Shoppers, Fresh Food Delivery Consumers, Men’s Big & Tall Apparel Customers, Restaurant App Users and more.
- Travel & leisure (10 Fields) – including Likely Cruisers, Airline Upgraders, Timeshare Owners, Casino Gamers, Hotel Loyalty Program Members and more.
- Other markets (34 Fields) – a wide variety of data including Diet-Conscious Households, Soccer Enthusiasts, Do It Yourselfers, Live Music Concert Attendees, Yoga/Pilates Enthusiasts and more.
Privacy Policy Please see our approach to privacy and security to protect consumers. Epsilon Consumer Privacy Center
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Product Access | Dimension that grants access to the product for subscribers. | $60,000.00 |
Dimensions summary
This listing uses a contract pricing model with one dimension: Product Access (Units). You buy access to the product through a fixed number of units under a contract term. There are no separate tiers, instance sizes, or usage add-ons to combine. Pricing scales with the quantity of access units you commit to. The product supports data and identity capabilities that help brands unify customer data and deliver personalized marketing across channels. To confirm the right unit quantity for your needs, contact the vendor.
Top-of-mind questions for buyers
A unit is the access measure defined in your contract. The listing bills a fixed quantity of these access units rather than by users, records, or data volume. To confirm how units map to your data usage or seat count, contact the vendor before you commit.
Cost scales with the number of access units you commit to under the contract. There are no separate tiers or usage add-ons to combine. To add units beyond your original commitment, you work with the vendor to adjust your contract quantity.
Access covers data and identity features that help brands unify customer data and deliver personalized marketing across paid and owned channels. The single Product Access dimension grants use of these capabilities. There are no separate feature tiers to purchase alongside it.
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Vendor refund policy
This product is non-refundable, please request test data prior to purchasing.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Consumer Data Insights - Premium | Last 1 revisions | All future revisions | Not included | Not included |
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