Sold by: Prosper Insights & Analytics
Deployed on AWS
US consumer survey data results covering consumers' concerns and behaviors related to the Coronavirus Covid-19 situation. Monthly datasets beginning in March 2020 through present. Anonymous survey data covers levels of concern and actions being taken. 100% Privacy Compliant. No PII Used. HIPAA and CCPA Compliant. Data is organized by demographic groups as well as shoppers of leading retailers. Major Purchase Plans and Spending Intentions for 20 Merchandise Categories are included.
Overview
US consumer survey data results, over 7500 respondents each month, beginning in March 2020 to present covering the consumers' concerns and behaviors related to the Coronavirus Covid-19 situation. Anonymous survey data covers levels of concern and actions being taken. 100% Privacy Compliant. No PII Used. HIPAA and CCPA Compliant. April data is organized by demographic groups, business owners, Census regions and division. March data (pre National Emergency) is organized by demographics groups as well as shoppers of leading retailers. Major Purchase Plans and Spending Intentions for 20 Merchandise Categories are included. Data will be updated each month while the Coronavirus Covid-19 situation continues in order to monitor changing consumer attitudes and behaviors.
March Data is organized by the following demographic segments:
- US 18+
- Men 18+
- Women 18+
- Incomes <$50K
- Incomes $50K+
- Ages 18-24
- Ages 25-34
- Ages 35-44
- Ages 45-54
- Ages 55-64
- Ages 65+
- Northeast Census Region
- Midwest Census Region
- South Census Region
- West Census Region
Cross section views of the data are included providing demographic & behavior profiles for the following consumer segments:
How, if at all, concerned are you about the Coronavirus also known as Covid-19?
- Extremely concerned
- Very concerned
- Slightly concerned
- Not concerned at all
Does the Coronavirus/Covid-19 situation impact your view of the economy?
- Yes
- No
Regular shoppers of leading retailers
- Amazon Shoppers
- Kohl's Shoppers
- JC Penney Shoppers
- Macy's Shoppers
- Kroger Shoppers
- Target Shoppers
- Walmart Shoppers
Data Uses and Applications:
- Risk Assessment
- Contingency Planning
- Market Share Analysis
- Market Size Analysis
- Competitive Analysis
- Marketing Planning
- Customer Segment Analysis
- Strategic Consulting
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Dimension | Cost/3 months | Cost savings % |
|---|---|---|
ProductAccess | $0.00 | 100% |
Dimensions summary
This listing uses a single contract-based pricing dimension, billed by units (JuntoDimension). You commit to a contract and pay according to the number of units you select. There are no separate tiers, instance sizes, or usage add-ons to compare. Pricing scales directly with the unit quantity under your agreement. The underlying product delivers predictive consumer analytics drawn from zero-party consumer data. Your cost depends only on how many units your contract covers.
Top-of-mind questions for buyers
The listing bills by a single unit type called JuntoDimension. The marketplace data does not define what one unit maps to in concrete terms. Contact the vendor to confirm how a unit is measured and counted before you commit.
Your cost scales directly with the number of units in your contract. Adding units raises your total under the agreement. There are no separate tiers or usage add-ons that trigger a different rate. Each unit is priced the same way.
The contract gives access to predictive consumer analytics built on zero-party consumer data. It turns monthly consumer intentions, behaviors, and media signals into propensity models for forecasting demand and audience targeting.
www.prospermodelfactory.com
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Strategic Insights: Coronavirus Covid-19 Consumer | All historical revisions | All future revisions | Not included | Not included |
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