Epsilons clean room enables brands to find in-market buyers --customers & prospects-- in a privacy-compliant data-rich environment for audience sharing high-performance media activation and closed-loop measurement.
Epsilons clean room solution enables clients to perform customer marketing and prospecting. It provides access to data brands cannot obtain on their own. Brands can also conduct media strategy via the audience insights and customer understanding provided at the individual level.
Epsilons clean room provides a future-proof 360-degree view of a brands customers and prospects all aligned to industry-leading person-based identity. This enriches the quality and breadth of customer and prospect data with exclusive demographic lifestyle and transaction data that is all continually refreshed to drive more insightful analysis and better activation. All of these activities take place in a privacy-safe environment. Role-based permissions and access controls are in place to allow collaboration among multiple parties for better customer understanding, marketing and to ensure each party has control to permission their data.
Highlights
Develop digital media strategies to reach in-market customers and prospects across channels and devices
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Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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This listing uses a single pricing dimension called Units, sold under a contract model with custom pricing. You do not select from preset tiers or fixed quantities. Instead, you contact the vendor to arrange pricing based on your needs. The Units dimension covers access to the data clean room, which combines your data with preloaded data and identity resolution for audience insights, media activation, and measurement. Because pricing is quoted individually, the final cost depends on your scope and usage rather than a published rate.
Top-of-mind questions for buyers
What does one Unit map to in this contract, and how is my usage counted?
The listing sells access as a Unit under custom pricing, so the vendor defines the exact metric during your quote. In practice, the clean room bills against data volume, audiences, and activation and measurement usage. Because there are no preset quantities, the vendor scopes Units to match your data and campaign needs.
Does the preloaded data and identity resolution cost extra, or is it part of the Unit price?
The clean room comes preloaded with proprietary data and identity resolution built in. You are not required to buy separate data or matching vendors to start. The Unit-based contract covers access to this environment. Additional media activation to outside channels connects through integrated endpoints, which the vendor can scope in your custom quote.
How does cost change as my data volume or number of audiences grows?
Because pricing is quoted individually rather than by fixed tiers, cost scales with the scope you agree on, such as data sources, audiences, activation, and measurement. There are no published overage rates or tier boundaries in the table. To adjust as your usage grows, you work with the vendor to revise the contract scope.
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