Epsilon CDP on AWS

Epsilon CDP is an extended first party data marketing solution built on connected identity that delivers view of individual customers so marketers can unlock unique insights and deliver personalized engagement across owned and paid channels to increase customer lifetime value.

The solution not only manages a name-based view of your customers but also it extends that view through the power of our identity to offer you unique data in the digital space so you can create more targeted audiences and more compelling media campaigns. Our identity is person-based and persistent and connects your brand to individuals across terrestrial and digital interactions.

The solution improves your data quality and resolves fragmented profiles into a single unified view of the individual a Golden Profile that provides the best contact information. The solution automatically enriches your data with Epsilon Total Source Plus attributes that reveal more information about your customers and the embedded AI shows you who your best customers are and customers who are in market to purchase.

With Epsilon CDP marketers have an intuitive interface to understand customers build audiences design journeys and put their first party data into action.