Epsilon CDP is an extended first party data marketing solution built on connected identity that delivers a view of individual customers so marketers can unlock unique insights and engage them across owned and paid channels to increase their lifetime value.
Epsilon CDP is an extended first party data marketing solution built on connected identity that delivers view of individual customers so marketers can unlock unique insights and deliver personalized engagement across owned and paid channels to increase customer lifetime value.
The solution not only manages a name-based view of your customers but also it extends that view through the power of our identity to offer you unique data in the digital space so you can create more targeted audiences and more compelling media campaigns. Our identity is person-based and persistent and connects your brand to individuals across terrestrial and digital interactions.
The solution improves your data quality and resolves fragmented profiles into a single unified view of the individual a Golden Profile that provides the best contact information. The solution automatically enriches your data with Epsilon Total Source Plus attributes that reveal more information about your customers and the embedded AI shows you who your best customers are and customers who are in market to purchase.
With Epsilon CDP marketers have an intuitive interface to understand customers build audiences design journeys and put their first party data into action.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Epsilon CDP on AWS uses a single pricing dimension called Units, billed through a custom contract. There are no preset tiers or fixed quantities. Instead, you contact Epsilon for pricing tailored to your needs. This means your cost is scoped and negotiated directly, rather than selected from published rate options. The platform brings together customer data unification, identity resolution, enrichment, and activation across channels. Because pricing is quote-based, the number of Units and the total commitment depend on your specific arrangement with the vendor.
Top-of-mind questions for buyers
What does one Unit measure for billing purposes?
The marketplace listing prices by Units but does not publish what a single Unit maps to. It could reflect data volume, customer profiles processed, or another metric scoped to your deployment. Because pricing is quote-based, contact Epsilon to confirm how Units are defined and counted for your specific arrangement.
Does the CDP price include Epsilon's consumer data and identity resolution, or are those separate?
The platform unifies first-party data, resolves identity, enriches profiles, and activates audiences across owned and paid channels. Epsilon's proprietary consumer, transactional, and psychographic data can enrich your first-party data. Since pricing is custom, confirm with Epsilon which data assets and identity capabilities fall within your Units commitment.
How is this contract billed — upfront commitment or pay-as-you-go?
This listing uses a contract pricing model based on Units, not hourly or metered pay-as-you-go billing. You agree to a scope and commitment negotiated directly with Epsilon rather than paying per hour of use. Contact the vendor to define the Unit quantity and term that fit your needs.
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