Sold by: Cyreen GmbH
Deployed on AWS
C.A.P. Explorer is a comprehensive retail media technology platform designed for all stakeholders operating in-store retail media network using Cyreen proprietary
technology. It offers a wide range of features for retailers, brands, and licensees, including content management, campaign performance reporting, and real-time
monitoring of retail media networks.
Overview
C.A.P. Explorer include several features that are designed to provide all stakeholders relevant to in-store retail media with valuable opportunities for campaign optimization that can be delivered at the point of sale. The incremental analysis is based on data points collected throughout the whole customer journey, making in-store advertising not only targeted but also measurable.
C.A.P. Explorer consists of following features:
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Brand & Retail Reporting: Create customized campaign performance reports, provide real-time data visualizations with the "Live View" feature. These reports are tailored for both brands and retailers, giving them immediate access to performance metrics and analytics.
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Campaign Management: Manage content on C.A.P. screens by uploading new clips, campaigns, and pictures. Clips (product videos) are scheduled for playout, while pictures (played between clips when no content is scheduled) offer additional promotional opportunities.
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Infrastructure Management: Input infrastructure information and monitor the system using various dashboards. The health of the system can be tracked through "health monitoring" features, allowing users to oversee and maintain the infrastructure with ease.
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User Management: Assign roles and customize access permissions to align with your organizational structure. Ensure secure and efficient collaboration across teams, whether they are managing campaigns, generating reports, or overseeing infrastructure.
Highlights
- Consolidated platform with management and reporting tools: C.A.P. Explorer consolidates essential management and reporting tools into a single, easy-to-use platform. It simplifies workflow management and provides stakeholders with a comprehensive view of their retail media network performance.
- Improve omni channel customer understanding: C.A.P. Explorer optimizes campaign quality and makes it more relevant to customers in-store shopping experience, bridging the gap between online and in-store customer journey. By doing so, C.A.P. Explorer provides retailers with a more holistic view of in-store customer behavior accompanied by actionable in-store retail media strategies.
- Encourage data-driven decision-making: C.A.P. Explorer helps in-store retailers benefit from the same data-driven insights often used by online retailers. By running incremental analysis based on key data points throughout the in-store customer journey, it measures the effectiveness of in-store retail media for retailers and fosters their decision-making process.
Details
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Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Upfront setup | Upfront setup fee per store | $1,575.00 |
Campaigns 50 | Campaigns: 1~50 stores | $1,884.00 |
Campaigns 250 | Campaigns: 51~250 stores | $1,824.00 |
Campaigns 500 | Campaigns: 251~500 stores | $1,728.00 |
Campaigns 500+ | Campaigns: >500 stores | $1,644.00 |
Retail Analytics 50 | Optional: Retail Analytics: 1~50 stores | $1,260.00 |
Retail Analytics 250 | Optional: Retail Analytics: 51~250 stores | $1,188.00 |
Retail Analytics 500 | Optional: Retail Analytics: 251~500 stores | $1,104.00 |
Retail Analytics 500+ | Optional: Retail Analytics: >500 stores | $1,020.00 |
Infrastructure 50 | Optional: Infrastructure: 1~50 stores | $624.00 |
Dimensions summary
Pricing starts with a one-time upfront setup fee charged per store. From there, you pay for Campaigns, which run your in-store advertising and reporting. Campaigns are priced in four store-count bands: 1~50, 51~250, 251~500, and over 500 stores. Two optional add-ons follow the same four store-count bands: Retail Analytics, which reports on shopper behavior and store performance, and Infrastructure, which covers hardware monitoring. Your cost scales with how many stores you deploy, and you choose whether to add either optional component to the base Campaigns purchase.
Top-of-mind questions for buyers
Each component is priced by how many stores you deploy. You fall into one band: 1~50, 51~250, 251~500, or over 500 stores. The band applies to your store count for that component. Campaigns, Retail Analytics, and Infrastructure each bill on their own band, and their charges add together on your invoice.
Campaigns cover the in-store advertising system. This plays video-and-sound ads on screens when a shopper with an equipped cart passes by. It counts real ad contacts and links them to checkout data. You also get campaign tracking, impression counts, and performance reporting per store.
Retail Analytics reports on shopper behavior, such as shopping duration, cart usage, movement paths, and store performance benchmarking. Infrastructure covers hardware monitoring, letting you track the count, location, and status of each hardware component per store. Both are optional and added on top of your base Campaigns purchase.
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
support@cyreen.de Support times: 9 a.m - 5 p.m (UTC +1) 8 hours response time per mail within our support times.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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