MoEngage (IN)

What do you like best about the product?

Event tracking is reliable and easy to validate during QA cycles. Segments are extremely useful for grouping users based on real actions, not just static attributes. We regularly use segments to confirm whether users enter the correct cohorts after specific flows. Real-time segment updates make it easy to catch tracking issues early. Funnels combined with segments give a clear picture of user drop-offs and intent

What do you dislike about the product?

Segment conditions can become complex and hard to maintain if naming conventions aren’t strict.

What problems is the product solving and how is that benefiting you?

Helps validate whether events are firing correctly across key user journeys. Segments ensure campaigns and analysis target the right users. Reduces dependency on engineering for analytics validation. Helps catch missing or misfiring events before they impact campaigns. Gives product and QA teams a shared, data-driven understanding of user behavior.

What do you like best about the product?

Funnels are extremely easy to build, you just pick the events and MoEngage instantly shows drop-offs, conversion rates, and time taken between steps. Great for both QA validation and product decision-making.
Segments update in real time, which makes it simple to verify whether users are entering or exiting a segment after specific actions.
The ability to filter funnels by device type, location, user properties, or custom attributes gives a much richer understanding of problem areas.
Segments can be reused across campaigns, which means once you define a behavioral pattern (like “added to cart but never purchased”), it's available everywhere.

What do you dislike about the product?

Funnels with very high data volume sometimes take a bit longer to load. If event names are not standardized well, funnel building becomes messy, this puts pressure on teams to maintain strict naming discipline.

What problems is the product solving and how is that benefiting you?

Funnels reveal exactly where users drop off in key flows like onboarding, checkout, or feature adoption, making it easier to prioritize fixes. Funnels instantly highlight if an event in the sequence is missing or misfiring after a deployment. Segments help target the right users with campaigns and personalization, e.g., “users who viewed vs. users who completed an action.” Behavioral segmentation helps validate whether campaigns are reaching the intended audience, especially during A/B tests. Together, funnels + segments create a clear picture of user intent, which improves product roadmaps and testing strategies.

What do you like best about the product?

The dashboard gives a very clean overview of user journeys, it's easy to trace how users move through different parts of the product. Event tracking is straightforward, and the real-time event stream helps verify instrumentation quickly during testing. Segmentation is incredibly powerful; you can slice users based on actions, timing, location, or behavior patterns. The campaign builder is intuitive, push notifications, emails, and in-app messages can be created without depending on engineering every time.

I appreciate how easy it is to validate events from both the browser and MoEngage console during QA cycles.

What do you dislike about the product?

The UI can feel slightly slow when switching between heavy analytics reports. Event names and attributes need strict consistency, any naming mismatch becomes confusing quickly.

What problems is the product solving and how is that benefiting you?

It validates whether events are firing correctly across different user flows, critical for downstream analytics and personalization. Helps catch missing or duplicate events during QA before they reach production. Gives product teams deeper insights into user drop-offs, engagement patterns, and campaign effectiveness. Reduces dependency on engineering for small marketing or retention campaigns. Enables faster debugging because you can trace the entire chain - user action then event then segmentation and finally campaign trigger.

What do you like best about the product?

MoEngage is a resourceful approach that supports many business channels including emails, web push, push notifications and they all work towards customer reach and engagement
The tool facilitates the tracking of clients behaviors and actions, helping companies create reliable customer journey
MoEngage has a strong analytics capabilities that demonstrates the campaign performance in the system dashboard
The software fits mobile applications, where most of operations like messaging and push notification operates effectively
The software brings engagement, analytics and automation capabilities together, and this simplifies workflows

What do you dislike about the product?

MoEngage demonstrates extreme complexity in setting up, and this challenges the integration process.
The tool has lag experiences, when there is execution of large data.

What problems is the product solving and how is that benefiting you?

MoEngage delivers a consistent and comprehensive communication in a centralized way, allowing users to have a simpler operating model
The tool segments audience, ensuring that the content used in communication or marketing are behaviorally aligned
The outreach process is well automated and massive campaigns are done in different areas
The performance metrics of our marketing campaigns and users behaviors are shared in the dashboard
The software gives an insightful mobile application app that we effectively use to connect and communicate
The tool includes robust re-engagement plans that ensures customer retention

What do you like best about the product?

MoEngage stands out with suave interface as it's beautiful and easier to navigate.I love how their technical support as out and out to offer extensive support with granular segmentation of audience, customers through in depth user personalization for success with product innovation leading to a increased lead engagement and cross channel communication. Reliable for increased conversion rates and ROI we have experienced since we adopted. Second to none so far.

What do you dislike about the product?

I love it for extensive user personalization which has led to success of our business with product innovation.

What problems is the product solving and how is that benefiting you?

It's suave interface for simplicity with navigation and user.
Reliable with out and out technical which has been super helpful all the way with granular segmentation of our customers for ease of user personalization leading to success of our business.
Terrific for product innovation.
Effective for profound customer journey analytics.
Better for cross channel engagement and communication.